LATEST STATISTICS
Melissa Boucher | 206.402.9556 | 206.527.5445 | melissa@windermere.com
LUXURY PORTFOLIO MISSION • Give listings exposure to the largest audience possible outside of the local market • Increase the likelihood national and global buyers will find you • Provide tangible marketing results at the best value • Share the latest about today’s luxury consumer • Connect our agents with the finest, most reputable and powerful group of brokers in the industry
GLOBAL REACH 130,000
Associates worldwide
565
Brokerages around the world
6
Continents with member companies
QQLuxury Portfolio & LeadingRE
QQLeadingRE
THE COMPANY YOU KEEP LISTING INVENTORY
NUMBER OF TOP LISTINGS
Total Inventory
$61 Billion
$1 Million+
19,915
4.8%
Average Property
$2.7 Million
$5 Million+
2,075
10.9%
$10 Million+
670
19.6%
Many renowned, celebrity homes and sold listings
PARADISE VALLEY, ARIZONA | $10,490,000
NETWORK WITH THE MOST SALES $55 Sales Billion More U.S. Home $55 Billion More Home Sales Volume In 2017 Than Than Our Closest Competitor Our Closest Competitor
Leading Real Estate Companies of the World® RE/MAX Keller Williams Coldwell Banker Volume shown in Volume shown in billions of dollars Berkshire Hathaway Home Services billions of dollars Century 21 For informational purposes only. Based on available data for average sales units per agent and average sales prices Sotheby’s International Realty per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 ERA Totals Final Report and REALTOR Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of Exit Realty third party data. Realty Executives Better Homes & Gardens HomeSmart ®
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR®Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
$372 $317 $298 $250 $181 $121 $116 $26 $25 $22 $20 $12 0
100
200
300
TOTAL U.S. PROPERTIES Luxury Portfolio has more listings over $1 million luxuryportfolio.com
Total U.S. Properties
LuxuryPortfolio.com
Total > $1M
SothebysRealty.com ColdwellBankerLuxury.com KWLuxuryHomes.com ChristiesRealEstate.com KnightFrank.com MayfairInternationalRealty.com 0
Source: Mintel International Website Survey Q1 2018.
Source: Mintel International Website Survey Q1 2018
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Luxury Portfolio is Truly Luxury n LuxuryPortfolio.com
LUXURY PORTFOLIO IS TRULY LUXURY
87% of listings are priced at $1M and/or above.
87% of listings are priced at $1M and/or above.
100%
80%
luxuryportfolio.com 60%
87% OVER $1M 40%
20%
13% UNDER $1M 0% Source: Mintel International Website Survey Q1 2018
VS. Coldwell Banker Global Luxury
SM
n ColdwellBankerLuxury.com
vs COLDWELL BANKER GLOBAL LUXURY SM
66% of luxury listings are priced at $1M or above.
66% of listings are priced at $1M and/or above.
100%
80%
coldwellbankerluxury.com 60%
40%
66% OVER $1M 34% UNDER $1M
20%
0% Source: Mintel International Website Survey Q1 2018
VS. Sotheby’s n SothebysRealty.com
vs SOTHEBY’S
46% of luxury listings are priced at $1M and/or above.
46% of listings are priced at $1M and/or above.
100%
80%
sothebysrealty.com 60%
40%
46% OVER $1M
54% UNDER $1M 20%
0% Source: Mintel International Website Survey Q1 2018
VS. Keller Williams Luxury Homes n KWLuxuryHomes.com
vs KELLER WILLIAMS LUXURY HOMES
28% of luxury listings are priced at $1M and/or above.
28% of listings are priced at $1M and/or above.
100%
80%
kwluxuryhomes.com 60%
72% UNDER $1M 28% OVER $1M
40%
20%
0% Source: Mintel International Website Survey Q1 2018
WEBSITE STATS
luxuryportfolio.com • Average 3 million high-net-worth visitors annually • 57,000+ homes marketed last year • Listings in almost all states and more than 50 countries • Traffic from 200 countries/regions per month • Listings can be translated into 9 languages and 60 currencies • 50% of traffic is from mobile devices
WEBSITE VISITORS
planning to spend $1M+ on their next home Homeowners: 95%
Liquid Assets: $10.8 Million
Average Age: 36
Avg. Household Income: $372,000
66%: Male | 34%: Female
Primary Home (Mean Value): $2.4 Million
College Graduates: 97%
Second-Home Owner: 57%
Source: YouGov Affluent Perspective; Website Visitors from the USA
TORONTO, ONTARIO, CANADA | C $22,000,000
ADDITIONAL ONLINE LISTING EXPOSURE • wsj.com: Reaches 43 million digital readers per month • mansionglobal.com: Receives 15 million pageviews per month • countrylife.co.uk: 80% of pageviews are property related • juwai.com: #1 Chinese property portal with 2 million visitors per month • leadingre.com: Website for Leading Real Estate Companies of the World® • youtube.com: Custom property tours created by Luxury Portfolio
LEARN MORE Visit Program Information in LuxeXchange for additional materials and resources at xchange.luxuryportfolio.com Bookmark and incorporate the Luxury Portfolio Digital Listing Presentation at luxurylistingpresentation.com
Updated May 2018
Melissa Boucher | 206.402.9556 | 206.527.5445 | melissa@windermere.com
WINDERMERE
STRENGTH IN NUMBERS ■■
In 2017 Windermere closed 84,000 transactions for more than 36.3 billion dollars in volume sales, making it the largest regional real estate company in the Western U.S.
■■
Windermere has more than 300 offices and over 6,500 brokers throughout the Western U.S. and Mexico. WASHINGTON MONTANA
■■
Windermere brokers sell nearly five times the number of homes of the average real estate broker in the Western Washington region, providing our clients with confidence that they’re working with the best professionals in the business.
■■
With more than 36 percent of the luxury home market share, Windermere clients benefit from our unique approach to marketing high-end homes both locally and internationally.
OREGON IDAHO
NEVADA
GREATER PUGET SOUND REGION
$1,000,000+
KEY UTAH
Windermere Real Estate Coldwell Banker
CALIFORNIA
HE
R
OT
John L. Scott
36%
Sotheby’s International Realty ARIZONA
Avenue Properties Keller Williams RE/MAX
HAWAII
All other competitors with less
than 2% market share
3% 4%
REPRESENTING SELLERS
5% 6% 9%
11%
BAJA
■■
Windermere is ranked as the largest PUGET SOUND
■■
residential real estate firm in the Puget REAL ESTATE RANKINGS Sound area by the Puget Sound Business Journal, reporting more than double the sales volume of the next-largest firm.
As part of the Puget Sound Business Journal’s Book of Lists, this highly-respected business publication publishes an annual “Residential Real Estate Firms” list that ranks the region’s top real estate firms. The “Residential Real Estate Firms” rankings are based on residential sales volume in the Puget Sound area, with Windermere reporting more than double the sales volume of its closest competitor.
Residential Real Estate Firms
The largest in the Puget Sound area. Ranked by residential sales volume for 2016.
■■
1
Windermere Real Estate | Seattle, WA | windermere.com ■ 2016 Residential Sales Volume $19,280,000,000 ■ Licensed Agents 2,724 ■ Offices in Washington 157
2
John L. Scott Real Estate | Bellevue, WA ■ 2016 Residential Sales Volume ■ Licensed Agents ■ Offices in Washington
3
Keller Williams Northwest Region | Spokane, WA | kw.com ■ 2016 Residential Sales Volume $7,080,000,000 ■ Licensed Agents 2,428 ■ Offices in Washington 15
4
Coldwell Banker Bain | Bellevue, WA | coldwellbankerbain.com ■ 2016 ResidentialMelissa Boucher$5,460,000,000 | 206.402.9556 Sales Volume ■ Licensed Agents 989 ■ Offices in Washington 30
5
RE/MAX LLC | Denver, CO | remax.com ■ 2016 Residential Sales Volume
| johnlscott.com $8,580,000,000 1,695 76
Windermere brokers who specialize in luxury home sales attend monthly networking meetings where they collaborate and share property listing information with other Windermere brokers who represent clients in the high-end market, producing superior representation and results for clients. Windermere brokers routinely participate in weekly office listing tours which give them intimate knowledge of what’s on the market at all times and create added exposure for Windermere listings. (continued)
| 206.527.5445 | melissa@windermere.com
©2018 Windermere Services Company. All rights reserved. $4,070,000,000
WORC 02/18 -1
WINDERMERE
STRENGTH IN NUMBERS 40
40%
35
30
6%
2%
Realty Executives
RE/MAX
Keller Williams
8%
Windermere recognizes that success comes through supporting our local communities. That’s why 100 percent of our brokers give to the Windermere Foundation, which has raised more than 35 million dollars to support low-income and homeless families in our communities.
■■
Since 1984, Windermere associates have collectively donated more than 1.5 million hours of community service towards neighborhood-enhancing projects through our annual Community Service Day.
■■
Buyers and sellers who work with Windermere benefit from the stability and experience that come from being a successful family-run business for more than 40 years.
■■
As the Official Real Estate Company of the Seattle Seahawks, Windermere’s #TackleHomelessness campaign raised $31,800 in 2017 to benefit homeless youth.
15
Sotheby’s
Berkshire Hathaway Home Services
13%
■■ 20
ERA
Unaffiliated Firms
6%
20%
Coldwell Banker
Leading Real Estate Companies of the World®
25
1%
1%
10
5
0
Source: REAL Trends Market Leaders for 2016
■■
As an affiliate of Leading Real Estate Companies of the World®, Windermere is part of the network that dominates in more markets across the U.S., with #1 market ranking in 44% of the top markets—significantly more than our closest national franchise competitor.
■■
Windermere is a proud member of Luxury Portfolio International®, the luxury division of Leading Real Estate Companies of the World®.
■■
Luxury Portfolio: pp
Sells more $1M+ U.S. homes than any network or franchise
pp
Represents more $1M+ homes than any other luxury network
pp Features
a website that reaches 200+ countries/territories around the world
Melissa Boucher | 206.402.9556 | 206.527.5445 | melissa@windermere.com
©2018 Windermere Services Company. All rights reserved. WORC 02/18 -1