WINDERMERE DIFFERENCE
Contents 3
Extended Family
4-5
Colorado Map
6-7
The Certified Listing
8-9
The Power of Pre-Inspection
10 Pre-Marketing 11-17
World-Class Marketing
18-26
Reasons to Work With Us
27
A World-Wide Network
28
Winderemere’s Premier Properties™
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Specialty Programs
30
Windermere Foundation
31
Thank You
Extended Family Humble Roots, Big Ideas When John Jacobi founded Windermere Real Estate in 1972, he had a vision for the way real estate should work: anticipate and respond to the needs of buyers and sellers, and support the communities you serve. While other real estate companies were focused on size and sales, his goal was to earn the respect of the communities where he and his agents worked and lived. Four decades later, John Jacobi’s humble beginnings have gone from a single office with eight agents to a network of 300 offices and more than 6,000 agents throughout the Western United States.
The Best People Windermere has experts in all areas of real estate, from your typical starter home to condos, luxury properties, and new construction. While residential real estate is the mainstay of our business, Windermere also has offices and associates who specialize in property management, commercial real estate, and relocation services. To further facilitate the home buying process, Windermere has affiliated partners in certain regions to provide mortgage, title, and escrow services.
Windermere’s second-generation leadership: OB Jacobi, Jill Jacobi Wood, Geoff Wood Colorado@Windermere.com | 970.460.3033
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Colorado Map 1
Boulder Office
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Evergreen Office
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Fort Collins Office
3020 Carbon Place, Suite 202 Boulder, CO 80301 (720) 643-4411 www.Boulder.WithWRE.com
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32045 Castle Court, Suite 101 Evergreen, CO 80439 (303) 670-0268 www.WindermereEvergreen.com
400 E. Horsetooth Road, Suite 100 Fort Collins, CO 80525 (970) 460-3033 www.WindermereNoCo.com
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Centennial Office
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Metro Denver Office
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Windsor Office
8005 S. Chester Street, Suite 175 Centennial, CO 80112 (303) 930-8800 www.windermeredtc.com
600 S. Cherry Street, Suite 314 Denver, CO 80246 (720) 643-4411 www.wmdre.com
207 4th Street Windsor, CO 80550 (970) 460-4303 www.WindermereWindsor.com
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Colorado@Windermere.com | 970.460.3033
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The Certified Listing
5-Point Pre-Inspection
Document Assembly
• All Major Components (including roof, exterior, mechanical, electrical
• Ownership & Encumbrance Report Verifying Title to
and structural) • Up-Front Discovery
the Property • Homeowner’s Association
• Transparency to buyer
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Documents Assembled
Pre-Marketing
Photos
Marketing Launch
Accurate Measurements • Buyers Can Layout Their Furniture
Photography Package • High-Definition Photographs
• Full Color Brochure Professionally Produced
• Discrepancies Uncovered in Square Footage
• YouTube Video Virtual Tour • Social Media Postings
• “Just Listed” Postcards Mailed to Neighbors
Professional Cleaning • 2-Hour Pre-Photography Cleaning
• “For Sale” Yard Sign with Brochure Box Professionally Installed • List on windermere.com and all syndication websites • Publish in Multiple Listing Service Colorado@Windermere.com | 970.460.3033
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The Power of Pre-Inspection The all-inclusive, sure-fire tool to build clarity, squash surprises and negate unnecessary negotiation. Reassure Prospective Buyers Why Pre-Inspect? So that you can pre-discover the items the buyer will find on their own and so you can make a sensible decision on how to address those items before dealing with the emotion of the buyer.
5-Point Pre-Inspection Over 85% of homebuyers request an inspection according to the U.S. General Accounting Office. Home inspections can reveal hidden flaws and potentially pricey repairs, so this statistic is not too surprising. A 5-point pre-inspection completed prior to listing your home will reassure prospective buyers. Our professional home inspector will identify problems or potential problems with your home, such as leaks in the roof, possible water damage, remodeling efforts that don’t meet current building codes, and improperly grounded outlets. The home inspector will then prepare a written pre-inspection home report. You may also be provided with a list of recommended repairs. The home’s pre-inspection report can then be offered to a potential home buyer.
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Even after several walk-throughs, buyers rarely know what issues may exist in a home. The possibility of hidden leaks in that adorable bungalow or faulty wiring lurking behind those faux-finished walls can be daunting. A 5-point pre-inspection assures the buyer that no major surprises are in store. A potential home buyer might not waive a follow-up inspection, but will feel more comfortable about writing an offer with a pre-inspection completed.
What Does the 5-Point Pre-Inspection Cover? • Roof – General conditions, skylights and flashings • Exterior – General conditions of siding, sealants, grade and drainage • Mechanical – Furnace, air-conditioner, water heater and water main shut-off • Electrical – Main distribution panels and sub-panels • Structural – Trusses, joists and foundation
“The Windermere Certified Listing Pre-Inspection has been a consistent benefit to the sellers I represent. In cases like the one below, it ensures qualified and prepared buyers which is very helpful in this competitive market. A listing I put on the market with the Certified Listing process was built in the 1960’s, had been a rental for many years, and was in ‘rental condition’. The pre-inspection showed several items that were potential issues, and that inspection was delivered to all of the buyers who had interest in the home. It narrowed actual offers from 6 to 3, where 3 of the buyers backed out before making offers because they said they would have had issues with the items identified. The 3 offers that were made were made by prepared buyers, who waived their inspection contingencies in their contracts because they already had the information and understood what they were buying. The seller I represented got top dollar for their home, and worked with a buyer who had a fantastic chance of closing.”
- WINDERMERE AGENT Colorado@Windermere.com | 970.460.3033
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Pre-Marketing Measurements We represent our listings with the utmost professionalism and transparency. Obtaining professional floor plans allows buyers to truly understand how a property looks and feels before they ever even enter the home. Additionally, this will reduce liability by marketing the property with the correct square footage and not over or under estimating by simply using county records or builder plans that may be inaccurate.
Professional House Cleaning It takes a lot of work to prepare a home for the real estate market. Deep cleaning is one of the most important tasks in the preparation process. The difference between touring a sparkling clean home and a home that hasn’t been deep cleaned is usually the difference between selling and not selling the home. Windermere’s professional home cleaning service will give you that extra edge when it comes to winning over potential buyers. Clean and de-cluttered homes allow the buyer to see just what your home offers.
What You Can Expect From Our Professional House Cleaners: • Completed by a team of two or more house cleaners • Detailed cleaning of most surfaces • Floors vacuumed, scrubbed and mopped • Bathroom surfaces cleaned • So much more… at the cleaner’s discretion
Trusted Cleaners • We hire the best and most trusted cleaners with proven results. Our cleaners offer excellent attention to the details of the cleaning needs for a home preparing to sell.
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World-Class Marketing Detailed Marketing Plan World-Class Real Estate Marketing World-class real estate marketing is a necessity in a fast-paced, technology driven industry. To successfully sell a home in a highly competitive real estate market requires a multi-level, multi-platform real estate marketing plan. The Certified Listing Program at Windermere Real Estate offers the latest and most effective marketing techniques, from direct mail to social media. With our global resources combined with professional photography and design, your listing will stand out.
Our Real Estate Marketing Includes: • Professionally installed sign • Professionally designed & printed “Just Listed” postcards • Professionally designed & printed property brochure • Open house marketing in local venues • Social media marketing • Virtual tour • YouTube video • Multiple Listing Service input with syndication to all the major marketing portals When you make the decision to sell your home, the goal is to get the best price and the most favorable terms in a time-frame that meets your needs. That’s why many sellers choose to work with Windermere Real Estate, a full-service, licensed real estate professional. From effective pricing and world-class marketing to making sure the closing process runs smoothly, we will provide expert representation and support every step of the way. Colorado@Windermere.com | 970.460.3033
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World-Class Marketing Signage Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local and national contacts. One way to achieve this goal is to pique interest with the full-color marketing materials we use to showcase your home. Whether we are presenting your information in a postcard mailing to the neighborhood or in an informational flyer, each piece will exude quality and professionalism. Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings. What better way to tell the story of your home?
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Windermere Living Produced exclusively by Windermere Real Estate, Windermere Living magazine features beautiful homes for sale in neighborhoods throughout the Western U.S. It also offers carefully curated editorial that reflects our passion for community, connection, and inspired living.
Colorado@Windermere.com | 970.460.3033
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World-Class Marketing Electronic & Mobile All Windermere listings get published to windermere.com as well as countless other sites for maximum exposure. Once you have listed your property, we will immediately input all of the details of your home on the Multiple Listing Service (MLS). Within minutes, every real estate agent in the system will know your property is on the market. Simultaneously, your property will be listed on windermere. com, which receives an average of one million monthly visits. Windermere listings are also accessible through top real estate sites such as Realtor.com, Zillow and Trulia. And Windermere agents have access to exclusive tools that can keep your home posted consistently near the top of the list on Craigslist. Providing photos and detailed information about your home quickly and accurately is all a part of getting your home sold.
All Windermere Real Estate websites and property searches are mobile friendly.
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* In select markets.
Website Syndication All Windermere listings get published to windermere.com as well as countless other sites for maximum exposure.
Trulia
Hot Pads
The Denver Post*
Zillow (and the Zillow Group)
Yahoo
Home & Land*
AOL Real Estate
StreetEasy MSN Real Estate
Homes.com*
NextDoor*
Realtor.com
CNN MSN
Leju ListHub*
* In select markets.
AOL.com
HGTV
ColoProperty.com*
MyNewPlace
Colorado@Windermere.com | 970.460.3033
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World-Class Marketing Photography
Windermere and Virtuance have partnered together to ensure world-class photography for our client’s homes.
Competitor’s Photo
Our Photos Speak for Themselves Virtuance has set a new standard in real estate marketing – providing unmatched image quality, consistency and value to thousands of real estate professionals. Most importantly, our images generate the results you’re looking for.
The RealHD® Difference
Using our proprietary HDReal® imaging system, we produce consistently vivid and beautiful images that are proven to result in more listings, more showings and faster sales.
What Can HDReal® Mean for You? Properties marketed with HDReal® images… • are proven to sell 45% faster than those marketed by the next most effective
Competitor’s Photo The RealHD® Difference
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photography provider • sell an average of 75% closer to asking price than properties marketed by our competitors. Available in select markets.
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Open Houses One powerful way to create traffic and exposure for your home is by holding open houses. • 44 percent of buyers report using open houses as an important information source when looking for a home. • Open Houses create “buzz” in the neighborhood. • Neighbor referrals and signs comprise 16 percent of the ways in which buyers have found the homes they bought.” This really is a case where seeing is believing. Windermere agents are professionally trained on how to host effective and safe open houses.
Colorado@Windermere.com | 970.460.3033
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Reasons to Work With Us Windermere Agents are REALTORS® Only real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) can call themselves REALTORS®. With over one million members, the NAR is America’s largest professional association and is involved in all aspects of the residential and commercial real estate industries. As REALTORS® we pledge to abide by the NAR’s strict Code of Ethics, which is based on professionalism and protection of the public. Only REALTORS® are held accountable for their ethical behavior.
Full Time and Productive Windermere Real Estate brokers are all full-time professionals. Unlike other firms, we do not hire the part-time person who views real estate as a hobby. Our brokers must meet strict continuing education requirements. They are active in the market on a daily basis so that they can give you the very best counsel. Real estate is a fast-moving business with rules and regulations that are constantly evolving. You can rest assured knowing that your Windermere Broker has the skills, knowledge and expertise to help you.
We Are Your Advocate In virtually all transactions, Windermere real estate brokers act as your Agent, not as a transaction broker. As your agent, we are required to work solely on your behalf, and to promote your interests with the utmost good faith, loyalty, and fidelity. Whereas transaction brokers simply assist both Buyer and Seller, as your agent we are your advocate.
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Colorado@Windermere.com | 970.460.3033
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Reasons to Work With Us Expertise Pricing Your Property Determining the right price for your property is the most critical step in ensuring you get the highest return on your investment in the least amount of time. Here’s how Windermere helps you successfully price and position your property for the highest return: • Analyze current market conditions and sales prices of comparable properties • Discuss your goals and needs • Create a comprehensive marketing plan targeting the most likely buyers • Market your property to other agents • Keep you up-to-date on sales activity and market conditions You can be assured that our experience and understanding of the marketplace will help you get the best price possible in the shortest time.
Colorado@Windermere.com | 970.460.3033
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Reasons to Work With Us Negotiation We Help You Negotiate the Following: • Price
Safety • Install Lockbox for Controlled Access • Document All Showing Activity
• Inspection Resolution
• Make Saftey & Anti-Theft Recommendations
• Appraisal Resolution • Title Resolution
Contracts
• Multiple Offers
• Explain Contract to Buy & Sell
• Seller Concessions
• Explain Listing Agreement
• Earnest Money
• Explain Required Disclosure Documents
• Inclusions & Exclusions
• Explain Deeds
• Conditional Sale Contingency
• Explain Title Work
• Survey Resolution
• Assemble H.O.A. Documents
• Due Diligence Resolution
• Obtains Owners & Encumbrance Report
• Closing & Possession Date
• Obtain & Review Buyer’s Qualification Letter
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Colorado@Windermere.com | 970.460.3033
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Reasons to Work With Us
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Market Insight At Windermere, we know owning a home is potentially the largest investment of your lifetime. Our clients get the most timely, relevant market information on a continual basis. Our customer education and resources will position you to make better-informed real estate decisions with your Windermere agent as your coach. • Monthly Windermere Report Newsletter • Neighborhood News • Quarterly Gardner Report • Quarterly Client Webinars • Yearly Market Forecast Event
Colorado@Windermere.com | 970.460.3033
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Reasons to Work With Us Communication Commitment When you hire us to market and sell your home, we commit to communicating with you throughout the entire process. At the beginning of the listing relationship, we will establish a regular communication pattern with you that fits your schedule so that you know when and how you will hear from us. You will know exactly what is happening with the sale of your home from beginning to end.
We Specifically Promise That While Your Home is Being Marketed, We Will Give You: • Constructive feedback from both showings and open houses • Marketing results including website traffic • Changes in status of competitive homes
While Your Home is Under Contract We Will Give You: • Any changes in the buyer’s status including qualification • Reminders of important dates and deadlines • Special requests by the buyer, buyer’s lender or title company
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A World-Wide Network Relocation and Referral Services
Corporate Relocation Support
Windermere Relocation and Referral Services brings together a full-service relocation company with a full-service real estate company to provide superior service to our relocating clients. Our team of associates have the training, expertise, and relationships that are necessary to achieve a stress-free move from start to finish.
If you represent a company looking for relocation support for your valuable talent, we are here to assist locally, nationally, and internationally. We are experts at assisting job candidates, new hires, transferees, executives and their spouses with their relocation needs.
Windermere is a nationwide leader in real estate and relocation services.
Corporate and Group Moves/Relocation Management Company Support
• Largest independent, residential real estate network in the Western U.S. • Serving communities in ten states • $21 billion in transactions • 7,000 associates • 300 offices
We have extensive experience in conducting and coordinating group moves; we tailor our relocation services to meet the needs of companies and corporations. We provide local support for Relocation Management Companies representing buyers and sellers anywhere in Colorado.
Concierge Services Whether it’s a VIP pick-up from the airport, securing a reservation at a restaurant, or contacting moving companies, we are here to take care of the special needs of the relocation client.
Colorado@Windermere.com | 970.460.3033
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Windermere’s Premier Properties™ Winderemere’s Premier Properties™ program is designed to meet the unique needs of clients in the luxury home market.
Benefits Include: • Targeted advertising vehicles that reach an affluent audience • Enhanced online presence on Windermere.com • Networking opportunities with agents representing clients in high-end markets • Specialized signage to set your home apart • Elegant direct marketing materials • International exposure The Premier Properties program focuses on accomplishing our mutual objectives: professionally marketing your property to qualified buyers and selling it at the best possible price.
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Specialty Programs
Providing Outstanding Marketing And Sales Support
Safe And Hassle-Free Transitions
Windermere’s Builder Solutions program provides professional marketing, sales, and operational support to builders and developers through all stages of new home sales.
Providing you with a clear path to the next chapter of your life and greatly reduces the fear and stress that usually come with selling a house and moving to a new style of living.
Expertise to Help You Find Your Ideal Getaway
Equestrian Enthusiasts, Property Specialists
Windermere’s Destination Living program was designed to help our clients find the perfect “home away from home”.
Windermere Equestrian Living is an all-encompassing personal service for those searching to buy or sell an equestrian or lifestyle acreage property.
Colorado@Windermere.com | 970.460.3033
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Windermere Foundation Winderemere understands the importance of giving back to our community. Enriching the neighborhoods in which we live and work is an intregal part of how we do business. This is why we donate a portion of our commision from every transaction to benefit the Windermere Foundation. • Since 1989, the Foundation has collected and contributed over $35 million. • Assistance is provided to non-profit agencies dedicated to helping homeless and low-income families in our communities.
We Also Participate in Windermere’s Community Service Day • Every year since 1984, Windermere agents have dedicated a day of work to those in need. • These hands-on projects benefit a wide variety of community-based organizations. • Projects have included maintenance at a senior center, construction of a children’s playground and sorting duties at a food bank. We are pleased to be a part of such an important mission. It’s just the right thing to do.
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Thank You Thank you so much for considering listing your home with a Windermere Real Estate agent. I understand entrusting the sale of a property of this magnitude is a significant decision and not to be taken lightly. On behalf of our entire team, I want you to know we are all committed to a successful outcome and a terrific experience for you. Windermere’s community of real estate agents is our greatest asset. They are famous in the industry for their professionalism, commitment and productivity. Our agents’ yearly sales volume is nearly triple the national average. We approach the sale of each clients’ home with a clear, detailed plan designed to achieve your goals. As an organization, we are here to serve you and help you accomplish your goals. Together we will sell your home so you can seamlessly move onto your next chapter. We are honored that you are considering our company. If you have any questions or feedback, you are welcome to contact me at eric.thompson@windermere.com. Sincerely,
Eric Thompson
Eric Thompson President Windermere Real Estate | Colorado
Meet The Team Eric Thompson President, Windermere Colorado
Kailee Harvey Director of Marketing, Colorado
Julie Dey Vice President of Marketing
Robyn Hallonquist Director, Marketing Operations
Shelley Rossi VP Communications, Public Relations
Kenady Swan Social Media Manager
Marilou Ubungen Project Manager, Windermere Foundation Marketing Manager
Ashley Eager Program Manager for Premier
Kimi Wagoner Marketing Helpdesk/JustAsk
Alicia Messner Marketing Assistant Colorado@Windermere.com
| 970.460.3033
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