APR 2016 | Annual Chinese outbound tourism report
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Contents Chapter 1 Introduction Key findings.................................................................................................................................................................................... 4
Chapter 2 Travellers, travel agencies and trips Overview of respondents .......................................................................................................................................................5 Traveller survey profile.............................................................................................................................................................5 Travel agency survey profile.................................................................................................................................................6 Trip characteristics......................................................................................................................................................................6 Enticements to travel................................................................................................................................................................ 8 Outlook............................................................................................................................................................................................ 10
Chapter 3 Destination trends Key destination findings in 2016.......................................................................................................................................12 Short haul.......................................................................................................................................................................................13 Long haul........................................................................................................................................................................................15 Emerging destination trends...............................................................................................................................................17
Chapter 4 Travel booking and planning Key travel booking and planning trends......................................................................................................................19 DIY vs travel agencies.............................................................................................................................................................19 Flight and hotel booking........................................................................................................................................................21 Travel planning and research.............................................................................................................................................23
Chapter 5 Travel spending Key travel spending trends.................................................................................................................................................25 Spending breakdown..............................................................................................................................................................25 www.ftconfidentialresearch.com