Personality Statement
T
ucked away amongst fragrant Monterey pines, the J. Patrick House offers its guests the opportunity to disconnect from life’s daily stresses and reconnect with life’s simple pleasures. The quaint, rustic bed and breakfast offers a hand crafted 3 course breakfast as well as a happy hour every evening. The J. Patrick house’s goal is to enchant all who walk through their doors. Whether you decide to stay indoors or explore the many wonders that the rugged California coast has to offer, your time at J. Patrick House is sure to leave you feeling relaxed and refreshed, and also filled with delicious homecooked fare and countless picturesque memories.
Branding Guidelines 3
Logo & Colors
Logo & Colors
This logo will replace the existing clover. This logo and the logo font will all be presented in black and white.
J. Patrick House Bed & Breakfast
Clear Space Standard Logo
Black & White Logo
Logo font
Chaparral Pro
Pantone: Black HEX: #000000 C: 0 R: 0 M: 0 G: 0 Y: 0 B: 0 K: 0
Pantone: P11 C HEX: #ffffff R: 225 C: 0 G: 225 M: 0 B: 225 Y: 0 K: 0
Birds of Paradise Branding Guidelines 5
Fonts & Colors
Font & Color
These fonts will be used for all of the deliverables as well as being used in this booklet. A black 55% transparency is also used over the photos.
Sub-heading
Heading
Helvetica Neue Bold
Georgia Regular
Body
Captions
Arial
Arial Italics
This will be used for all body copy as well as on buisness cards
100% Black
This will be used for any captions or italicized words or phrases
100% White
72% Grey Branding Guidelines 7
Business Cards
Buisness Cards
These buisness cards can be made for regular print or as a sleve around a soap bar. You are able to tear off the top and there is the buisness card. These will be printed out on thin wood or thick toothy paper.
Branding Guidelines 9
Rack Cards
Rack Cards
These buisness card will be for guests, visitors and other buisness to give more information about the bed and breakfast as well as give contact information. These will be put in the front door and inside the B&B.
Relax.
Come stay with us. tengst fragrant Mon Tucked away amo y mere two miles awa rey pines, and a ick Patr coast, J. from the Cambria the opportunity sts gue its rs offe House life’s daily stressto disconnect from with life’s simple es and reconnect ning, wake up to mor h Eac pleasures. ling bacon, buttery the aroma of sizz and a selection of s, egg ed mbl scra , ds. In the evening freshly-baked brea wood-burning cozy up next to the cabin-themed m, war our in hearth conversation with lounge and enjoy rr coffee and bitte other guests ove cookies straight chip te cola sweet cho out of the oven. Patrick House is Each room at J. or, rposed vintage dec replete with repu built-in fireplaces; and , ding bed y fluff to lity ona pers ue each with a uniq Should you choose match your own. the forts of our cabin, to leave the com rs a plethora of locity of Cambria offe s, che bea over; sandy cal gems to disc l s, an elephant sea scenic hiking trail rst Hea lean ceru ning rookery, the stun and a microbrewery, Castle, wineries, antique shops. several craft and
Unwind.
Enjoy.
or ide to stay indoors Whether you dec se at J. Patrick Hou explore, your time xed rela feeling is sure to leave you also filled with deliand refreshed, and ss d fare and countle cious home-cooke ories. picturesque mem
get away now. Start planning your e jpatrickhouse.com
J. Patrick H ouse
Branding Guidelines 11