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February 2011 is going to be remembered in the same way that many great landmarks in online history have been remembered. On this date Google released their Farmer algorithm update and the world of online content shifted like a tectonic plate in a big-budget disaster movie. The idea of just putting up poorly written content and covering your blog with affiliate links was getting pretty common and Google noticed that their search index was full of low quality spam so... they just banned it all. One fell swoop and all those low quality blogs and websites you've seen infesting the search results are gone forever and so are their AdSense accounts too. Around the time this all happened a new buzzword started to appear in the online marketing vocabulary - curation. And more specifically a book called Curation Nation by Steve Rosenbaum and believe me you're going to be hearing the term "curation" a lot over the next few years. The fact that it's become people during the Google Farmer update is beyond ironic. Why? Because the Farmer update did its very best (and it's not over yet folks) to eliminate low quality content from the search index. At the same time Curation Nation is encouraging people with a blog or website to do one simple thing - add value to the Internet. The web has become polluted with low quality, SEO optimized and keyword stuffed garbage that is neither helpful nor informative. The game has changed. Being an authority on your subject and adding real value for your blog visitors is where the whole online game is going and if you're reading this now you have the perfect chance to keep way ahead of the curve by embracing curation now even though, to be honest, it's a very old idea. To be fair, Internet Marketing expert Michael Campbell has been saying this for as long as I can remember - add value and your online business will thrive. If you don't you're doomed to failure over the long term. So, how can curation help you build traffic to your blog? Well, what most blog owners do is rehash and recycle existing content they find online in Wikipedia or in article directories and pass it off as their own. This has worked for the last decade or so and worked well. Those days are over. They're over because of the glut of spammy blogs that existed up to very recently triggered a massive change in the Google search algorithm.
Your blog will now have to be truly valuable to your visitors. Getting high search engine rankings and "funneling" people into clicking on an affiliate link or AdSense block isn't going to cut it anymore. Your content needs to be absolutely unique and really engage your visitor and add value to their online experience. By doing this you're building your name, your brand and your authority in that niche or market. And once you're a trusted source for information in that niche then free inbound links, traffic and search engine success will come naturally. Think about it this way - what blogs do you visit every single day or week? Now think about why you visit them. It's because they offer valuable information, advice or guidance that you can't find anywhere else. That's your mission with content curation - stand out from the crowd, provide value and then enjoy the online success with your blog that comes as part of that.
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