COM 295 Apply Week 3 Selecting Source of Research (June, 2019 Syllabus)
For more course tutorials visit www.newtonhelp.com Refer to the “Evaluating Data Quality� practice activity. Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. True/False: The first step you should take in developing your researchbased report is identifying what decision makers want to accomplish. True Correct True/False: The information you can access through business databases and other sources at your library is generally most reliable. True Correct True/False: As you collect, analyze, and present data to others, you should provide all the relevant facts, even if they do not fit into convenient conclusions. True
Correct Who will your primary audience be for this business report? low-level workers within the company suppliers of the company customers of the company decision makers within the company When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its biases reliability adaptability relevance If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using ____________. scholarly journals industry publications business books white papers If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use? business periodicals white papers external blogs scholarly journals If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you?
a white paper a wiki an industry report a scholarly journal article You can usually better assess the usefulness of ____________ than other secondary sources because of the many online reviews available. scholarly journals external blogs business books industry publications A drawback of using online databases is that they provide outdated information take time to navigate are more expensive than primary research are not found in university libraries To ensure the completeness of a business message once you've compiled your research and are preparing to deliver your message, you should be sure to avoid empty phrases control paragraph length be specific use action verbs Which of the following is most likely to negatively influence readers' perceptions of your credibility? generous white space inaccurate statements long paragraphs passive voice ====================================
COM 295 Apply Week 5 Communication Tools Comparison (June 2019, Syllabus)
For more course tutorials visit www.newtonhelp.com Your coworker’s office is situated next to yours. One day she comes into your office and informs you of a huge project that is in the process of being assigned from upper management to your department’s manager. Within forty eight hours, your department manager contacts you through a text message informing you of your inclusion in this project. Unfortunately, your manager included very minimal information about project specifics, so you do not know enough to get a solid start. Your manager is highly political and does not pay much attention to detail. Also, he does not like his personnel reaching out to individuals outside of the department, especially his counterparts. On the other hand, you do have good relationships with other departmental managers. You will need to gather information so you can start your project and determine whether to use traditional or social media communication tools when you deliver your message. Your manager dislikes email and texting because he cannot hear the other person's tone of voice or see facial expressions. His frustration is related to a lack of • cues • resources
• constraints • control If, in your quest to gather information, you need to meet with team members that are in different time zones around the world, which communication channel is most likely to meet your needs? • an electronic discussion thread • a videoconference • a series of one-to-one phone calls • a conference call If you would like to communicate with everyone in your department, but it is not necessary for everyone to receive the message at the same time, which of the following tools would you use? • a phone conversation • a conference call • a videoconference • an email When you are ready to schedule a meeting with your department, or if you have a short, one-to-one or one-to-many message to deliver, which of the following would be the most appropriate to use?
• a webinar • texting • a conference call • a blog You have finished your first draft of the project, complete with several large files for your team members to review. Several team members are remote and located in different cities. What is the most efficient way for you to distribute the files for review? • through a site such as Dropbox • in the body of an email • as an email attachment • on a social media site One possible negative effect of the text you received from your department manager is that • instant messages do not work for group conversations • instant messages cannot convey meta messages • the brevity of messages can make them sound bossy •
instant messaging is an inherently serious channel If you wanted to develop a personal brand, which social media tool would be most effective? • a blog • a social bookmarking page • a wiki • a discussion forum One advantage of using social media in the workplace is that social media • discourage self-promotion and opportunism. • create a clear demarcation between professional and private lives. • improve productivity when used constantly. • ensure quicker access to business expertise and knowledge. While working with your team on the project, you decide to utilize a shared file platform. When doing so, it is important to • discuss protocols for co-editing files • keep comments general •
create a single, shared login • grant each user access to all documents Once you finish your project, you want to present it in a forum where your audience is able to hear your tone of voice and see your nonverbal cues, such as facial expressions, gestures, and posture. The method of communication that would best accomplish this is: • email • text message • videoconference • face-to-face conversation ====================================
COM 295 Practice Week 5 Identifying Constraints of Communication Channels(June 2019, Syllabus)
For more course tutorials visit www.newtonhelp.com Identifying Constraints of Communication Channels Strategically selecting a communication channel means that you choose the communication channel that is best able to meet your work
objectives. This process involves evaluating three qualities of communication channels: richness, control, and constraints. Richness involves two considerations: the level of immediacy and number of cues available. Control refers to the degree to which communications can be planned and recorded, thus allowing strategic message development. Constraints refer to the practical limitations of coordination and resources. You will evaluate communication channels in terms of richness, control, and constraints. ====================================
COM 295 Practice Week 5 Moving toward the Social Age(June 2019, Syllabus)
For more course tutorials visit www.newtonhelp.com Moving toward the Social Age In the past several decades, major shifts in workplace culture have occurred. These shifts have been identified with labels such as the Industrial Age, the Information Age, and the Social Age. You will notice overlapping dates for these eras since the dividing lines between these areas are blurry. Currently, most companies operate in a culture associated with the Information Age. However, some companies still operate with values more aligned with the Industrial Age, and many companies are more aligned with the values of the emerging Social Age.
So, you should be familiar with these various value sets and know how to adapt to each one. In this exercise, you will identify characteristics associated with the Industrial Age (mid-1700s to 1985), the Information Age (1970 to 2025), and the Social Age (beginning around 2005 in some companies). ====================================
COM 295 Week 3 Practice Evaluating a Routine Email (June 2019 Syllabus)
For more course tutorials visit www.newtonhelp.com EVALUATING A ROUTINE EMAIL Email continues to be the most common type of written communication is most businesses. You can follow a variety of Principles to use it effectively: (1) use it for the right purposes, (2) ensure ease of reading, (3) show respect for others’ time,(4) protect the privacy and confidentiality of others, (5) respond promptly, (6) maintain professionalism and appropriate formality, (7) manage emotion effectively, and (8) avoid distractions. Typically, as you write an email message, you should do the following: (1) provide a short, descriptive subject line, (2) use greetings and closings effectively, (3) keep your message brief yet complete, (4) clearly identify expected actions, (5) provide a descriptive and professional signature block, and (6) use attachments wisely.
Routine messages should be direct and front-loaded. The primary message should have ten words or fewer, and you should typically place it in subject line of your email to immediately capture attention, Furthermore, the primary message should appear in the first sentence or two of the message and again in the closing if your message is several paragraphs long. In the body of the routine message, you should provide short paragraphs with related details. To make sure your message receiver will comply, include all needed information. As you draft the message, aim for a helpful, professional, and readercentered tone. Focus on making the message easy to read . Readers expect to understand your primary message in less than 10 to 15 seconds, so use short sentences and paragraphs. Paragraphs should generally be between 20 and 80 words. Design your message so that readers can find information in just moments. Use bullets, numbering, special formatting, and external links to relevant information to highlight key ideas.
Read the case below and answer the question that follow. SUBJECT: Proper Submissions Hey, [Sentence 1]Thank you for travelling to our recent event “Marketing to Senior Citizens,� [Sentence 2] All of the following expenses will be reimbursed: air travel (up to $500 for coach-class airfare), meals (for up to $25 per meal), travel to and from the airport (for up to $75 per taxi ride), and some incidentals (up to $20 per day). [Sentence 3] Reimbursement will be sent to you after the following steps are completed. [Sentence 4] An itemized spreadsheet of expenses must be received by October 15. [Sentence 5] A date, an explanation, and an expense amount should be included on the spreadsheet of expenses.
[Sentence 6] Additionally,a single file with copies of all receipts(in .pdf form is best) muct be attached in order for your reimbursement to be processes. [Sentence 7] The spreadsheet and copy of expenses should be sent to the following email address: teri@slpconsulting.com. [Sentence 8] The phrase “reimbursement for Sept 15 Marketing Event” should be written in the subject line.
Best, Jack Manning SLP Consulting, Principal Email: jack.manning@slpconsulting.com Skype: slp.manning
Which of the following subject lines would be best for this email? • Please Submit Your Expenses before October 15 • In Order to be Reimbursed promptly, Please Remember to Submit Your Expenses within Four Weeks • Thank You for Attending the “ Marketing to Senior Citizens” Event
This email lacks a focus on the future. Which of the following calls to action ouldbe the best focus on the future? • Feel free to contact me any time about developing campaigns to attract senior citizens. • Hurry and get your receipts in so you can get you reimbursement right away! • Good luck reaching your marketing goals!
Overall, Which statement about the address block is most accurate?
• • •
It is professional and complete. It is unprofessional and complete. It is professional and incomplete.
Before I write routine messages, Imake sure I’ve gathered all of the relevant information. • • • •
Rarely/Never Sometimes Usually Always
Before I write routine messages, I spend a significant amount of time analyzing and piecing together the information • • • •
Rarely/Never Sometimes Usually Always
Before I write routine messages, I learn as much as Ireasonably can about the needs of the message receiver(s) • • • •
Rarely/Never Sometimes Usually Always
As I write routine messages, I think about how the message receiver(s) will feel while reading the message.
• • • •
Rarely/Never Sometimes Usually Always
As I write routine messages, I think about how the message receiver(s) will respond.
• • • •
Rarely/Never Sometimes Usually Always
As I write routine messages, I think about how quickly the message receiver(s) will be able to read the message.
• • • •
Rarely/Never Sometimes Usually Always
Before sending a routine message, I place myself in the position of the message receiver(s) and reread the message imagining how the message will be interpreted.
• • • •
Rarely/Never Sometimes Usually Always
Before sending a routine message, I carefully double-check the entire message to make sure it is appropriate and accurate. • • • •
Rarely/Never Sometimes Usually Always
Before sending a routine message, I frequently ask people I trust to read the message or ask them how they would handle the communication.
• • • •
Rarely/Never Sometimes Usually Always
Before sending a routine message, I use a spell-checker.
• Rarely/Never • Sometimes • Usually • Always ====================================
COM 295 Week 4 Evaluating the Needs of an Audience (June 2019, Syllabus)
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Evaluating the Needs of an Audience
Understanding the needs of your audience is one of your first tasks as you develop your presentations. As you do your homework about the audience, answer the following questions to the degree possible: How will audience members benefit from the product, service, or ideas I am proposing? This is the single most important question you can use to guide you as you design your presentation. In particular, focus on benefits that fulfill an unmet need. What communication styles will your audience respond to based on their motivational values? Identify the motivational value systems (MVSs) of your audience and how you might appeal to the following MVSs: blue MVS, red MVS, green MVS, and hubs. What is the learning style of your audience? Most people fall into one of three major learning styles: visual, auditory, or kinesthetic.
Read the case below and answer the questions that follow.
Assume that you work in a human resources department. Recently, a small earthquake struck near the headquarters of your company. Although there were no injuries and little damage, your company president thinks that all employees should be more prepared for a major earthquake. In her words, “You never know when we’ll get the big one.” She has asked you to promote some earthquake preparedness workshops. The company president is holding an employee town hall meeting for approximately 100 employees this
week. She has given you ten minutes to describe and promote the upcoming earthquake preparedness workshops. The workshops will run for two hours and involve expert training. Attending the workshops is entirely voluntary. You have scheduled five workshops to allow as many employees as possible to fit a workshop into their schedules. Now, you need to think about how best to use your ten minutes to promote the workshops. Which of the following is most likely an obstacle to employees attending a two-hour workshop on emergency preparedness? Multiple Choice • fitting a workshop into their busy schedules Correct • skepticism that an earthquake will occur during their lifetimes • security in the fact that their home insurance plans will cover any earthquake damage • distrust in company leadership Explanation Two hours is a big commitment for most employees, especially when it’s voluntary. This would likely be the primary obstacle for nearly all employees. They would not be skeptical that an earthquake might occur in their lifetimes; after all, they just felt an earthquake recently. There’s no reason to believe they feel secure in their insurance plans and distrust company leadership. If anything, these workshops show that the company’s leaders are interested in the well-being of their employees.
You plan to explain to the employees that the workshop will be engaging. It will include a variety of activities, including short videos, simulations, and hands-on activities. You will emphasize that the workshop will move quickly from activity to activity. This will most appeal to what type of learner? Multiple Choice • kinesthetic learners Correct • visual learners • auditory learners Explanation This format of training appeals most to kinesthetic learners, those who like to be actively involved and need a change in activities fairly frequently.
As part of your ten-minute pitch about the workshops, you plan to show several diagrams and charts. One diagram depicts the procedures in place at your workplace. One chart shows the dramatic reduction in risks to homes that can be achieved with simple preventative measures. This approach most appeals to what type of learner? Multiple Choice • visual learners Correct • kinesthetic learners
• auditory learners Explanation Charts and diagrams clearly appeal most to visual learners. With the company president’s permission, you’ve thought of a variety of incentives to get employees to attend the workshops. Which of the following would not be an effective incentive? Multiple Choice • a food storage starter kit for only $99 Correct • a free meal • a $100 company donation to the Red Cross in the name of each employee who attends the workshops • a free emergen cy preparedness guidebook Explanation. Any time you’re asking employees to attend voluntary events, you will need to think of some good incentives to attend. Most employees would never pay for anything related to a workshop, especially a workshop that most employees would consider non-urgent. On the other hand, most employees are attracted to free items and services ====================================