H e a lT H b e H aV I o R , e D U C aT I o n , a n D P R o M o T I o n
COMMUNITY-BASED
HEALTH INTERVENTIONS
Community-based Health Interventions: Principles and applications
Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-being, and the environment
Sally Guttmacher, PhD, New York University, Patricia J. Kelly, PhD, MPH, APRN, Yumary Ruiz-Janecko, PhD, New York University
R. Craig Lefebvre, PhD, University of South Florida
978-0-7879-8311-6 • Paper • 240 pp. • 2010
978-0-470-93684-9 • Paper • 592 pp. • 2013
Community-Based Health Interventions covers the skills necessary to change health in a community setting through the reduction of disease, disease conditions, and risks to health, as well as create a supportive environment for the maintenance of the behavior changes. SALLY GUTTMACHER • PATRICIA J. KELLY • YUMARY RUIZ-JANECKO
Following the trend begun by CDC and other agencies, the book takes a proactive and evidence-based approach to reducing risk for individuals and communities. In a step-by-step approach, the book teaches how to design interventions, how to pick methods, how to assess the interventions’ effects, and how to identify and address ethical challenges. The book refers constantly to real-world examples from across the US and also includes international examples of public health issues facing our communities today, and what to do about them. • A completely modern approach to the worst problems in community health: diabetes, cancer, cardiovascular disease, HIV, asthma, and obesity • In a step-by-step approach, readers will learn how to design interventions, how to pick methods, how to assess the interventions’ effects, and how to identify and address ethical challenges • Includes real-world examples from across the US and international examples of public health issues facing our communities today, and what to do about them. Accompanying website with useful links and an instructor guide TABLE OF CONTENTS Part 1: Introducing Community-Based Interventions. 1. Improving Health in Community Settings. 2. A Brief History of Community-Based Health Interventions. 3. Ethical Issues In Community Interventions. 4. Levels and Types of Community Interventions. Part 2: Developing the Intervention. 5. A Framework for Designing Community Interventions. 6. Collecting and Managing Data. Part 3: Working Through the Intervention. 7. Assessing Community Needs. 8. Planning a Community-Based Intervention. 9. Implementing a Community-Based Intervention. 10. Evaluating a Community-Based Intervention. Part 4: Learning from the Past and Adapting to the Future. 11. Funding and Sustainability. 12. Implementation Pitfalls. 13. The Future of Community-Based Health Interventions. 14. Community-Based Health Interventions in Practice.
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Instructor Supplement
Lefebvre, noted social marketing scholar and consultant, focuses on the use of marketing principles and techniques to develop populationbased health promotion and disease prevention programs. It features a practical emphasis on incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the modern day practice of public health. This book’s comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field for which it has been most thoroughly explored. It also promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs. “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park TABLE OF CONTENTS 1. Theoretical Principles for Social Marketing. 2. From Individual Behavior to Social Change. 3. The Problem-Solution Gap: Market-based Approaches. 4. The Problem-Solution Gap: Consumer-based Approaches. 5. The ProblemSolution Gap: Marketing-based Approaches. 6. The Consumer-Centric Model of Change. 7. The Marketing Progression in Planning and Delivery. 8. The Consumer Experience as the Marketer’s Touchpoint. 9. Methods for Developing the Consumer-Centric Evidence Base. 10. The Strategic Positioning and Brand Question. 11. Marketing Strategy Development. 12. Tactical Priorities and Shifts. 13. Evaluations and Summations. 14. Social Marketing as a Strategy for Diffusion and Scale. 15. Social Marketing for Personal and Community Engagement in Change. 15. Social Marketing of Program Sustainability. 17. Social Marketing: A Management Approach to Social Change. 18. The Alignment of Strategy and Tactics. 19. Innovation and Social Marketing.