R E S E A R C H , S TAT I S T I C S , A N D P R O G R A M E VA L U AT I O N
Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Fourth Edition Internet, Phone, Mail, and Mixed-Mode
Surveys The Tailored Design Method
Don A. Dillman, Washington State University, Pullman, Jolene D. Smyth, University of Nebraska, Leah Melani Christian, Pew Research Center for the People and the Press 9781118456149 • Cloth • 528 pp. • 2014
Don A. Dillman Jolene D. Smyth Leah Melani Christian
For over two decades, Dillman’s classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated, and covers all aspects of survey research. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: • Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it • How and when to use mail, telephone, and Internet surveys to maximum advantage • Proven techniques to increase response rates • Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys • Direction on how to construct effective questionnaires, including considerations of layout • Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike TABLE OF CONTENTS 1: Sample Surveys in our Electronic World. 2: Reducing People’s Reluctance to Respond to Surveys. 3: Covering the Population and Selecting Who to Survey. 4: The Fundamentals of Writing Questions. 5: How to Write Open and Closed Ended Questions. 6: Aural versus Visual Design of Questions and Questionnaires. 7: Ordering Questions and Testing for Question Order Effects. 8: Telephone Questionnaires and Implementation. 9: Web Questionnaires and Implementation. 10: Mail Questionnaires and Implementation. 11: Mixed-mode Questionnaires and Survey Implementation. 12: Responding to Societal Change and Preparing for What Lies Ahead.
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Instructor Supplement
Explaining Psychological Statistics, Fourth Edition Barry H. Cohen, New York University 978-1-118-43660-8 • Hardcover • 750 pp. • 2014
Now in its Fourth Edition, this popular and comprehensive graduate-level statistics text offers students an easy-to-grasp and non-intimidating approach to statistics for the nonmathematician. Bridging the gap between the statistics course and research methods course by incorporating research methods throughout the text, the author uses one data set throughout to illustrate the various statistical computations. This Fourth Edition includes a new chapter showing students how to apply the right test in the right way to come out with the most accurate and true result. BRIEF TABLE OF CONTENTS Part I: Descriptive Statistics. Part II: One- and Two-Sample Hypothesis Tests. Part III: Hypothesis Tests Involving Two Measures on Each Subject. Part IV: Analysis of Variance without Repeated Measures. Part V: Analysis of Variance with Repeated Measures. Part VI: Multiple Regression and Its Connection to ANOVA. Part VII: Nonparametric Statistics.