The power of advertising to mobile users within close proximity of a business is huge, and the fact that anyone receiving a Bluetooth message can be a maximum of just a few minutes walk from the advertiser ensures, if the message is appealing enough, it’s easy for the potential client to act on impulse, and quickly. Yes, there will be users to whom the marketing message may be unappealing, but the beauty of Bluetooth marketing is that there is no increase in cost because more people read the advertisement, unlike pay-per-click or SMS campaigns. Bluetooth advertising also gives small and medium sized businesses the opportunity to compete with the larger organisations in the battle for advertising space on a customers mobile. By utilising Bluetooth marketing, a business is effectively promoting the one, massive advantage they have over any competitor that may be in the potential customer’s consciousness – the proximity of the customer to the advertiser. As any business knows, the major battle is getting customers through the door. By using Bluetooth marketing effectively, a business is effectively saying, I have a great offer and I’m literally second away, and they’re saying it in perhaps the most personal way possible.
Bluetooth book v2
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