Inspired by History The Association’s broad range of creative and exclusive retail offerings provide a tangible connection to White House history.
2020 IN Review The White House Historical Association’s Retail department faced significant challenges in 2020 due to the COVID-19 pandemic. With store closures extending from mid-March through early October, the retail team altered course with a drastically changed strategy, directing its focus exclusively towards online sales. Despite the challenges, the tactical digital and marketing campaigns, promotional events, and increased efforts in fundraising and corporate sales were all put into place. The 2020 Holiday Catalog, which reached more than 1.3 million customers digitally and in mailboxes on October 15th, generated more than $10.6 million in sales. The catalog allowed our loyal customers to explore our new products from the comfort of their homes. Overall for the year at all locations, sales exceeded $19 million, despite the store closures from mid-March. In response to these changes, there was a push for online sales through digital marketing and promotions. This initiative generated an increase of 3% for online sales, totaling more than $15.6 million for 2020.
2020 White House christmas Ornament The Official 2020 White House Ornament commemorates John F. Kennedy, the thirty-fifth president of the United States. With this ornament President Kennedy is remembered through his posthumous official White House portrait, created in 1970 by Aaron Shikler. The portrait, symbolic of his unfinished presidency, hangs in the White House today. The reverse side of the ornament features an engraved quote from First Lady Jacqueline Kennedy: “The White House belongs to the American people.” Mrs. Kennedy envisioned a restored, museum quality presentation of furnishings and decor from the era of the early presidents inspired the foundation of the White House Historical Association.
30 • THE WHITE HOUSE HISTORICAL ASSOCIATION
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