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Baker Motor Company
Baker Motor Company R & G Used Cars – Salt Lake City, Utah
In an effort to help its dealers suffering from the lingering effects of the Great Depression, the Ford Motor Company initiated a new “Renewed and Guaranteed” sales program, in March of 1936, to assist its dealers with selling their used car inventory. The image featured above shows the adoption of the sales campaign by the Baker Motor Company of Salt Lake City, Utah.
This photo, courtesy of T he Henry Ford, contains Baker’s used car sales operation on the evening of May 5, 1937. It was separated from the Dealer’s new car showroom and service garage, located at 279 East 300 South, in another section of the city.
Two enlarged sections of the picture (at right) clearly show the small “R & G” signs on each car’s windshield, with its details and price. On the right, in the second image the “Renewed R & G Guaranteed” section of the neon-lit sign is visible. The next page contains a newspaper advertisement announcing the new program.
