it’s a brand. it’s a new one. it’s the future of timeless streetwear.

Words by Giulia Canu Photos by SausageLord and Kate Bondarenko

a unique streetwear vision with splashes of fashion through the ages. ‘’I wanted to sell to people just like me, that don’t recognise themselves in only one style, like fashion explorers who seek daily inspiration and newness. took a risk, and it worked.”

“I always had an inclination towards fashion, but would’ve never thought I’d have entered the industry in the manner that did’’ he says, “It has been a crazy blur.’’

Today, Beaumont Studios has reached the wardrobes of stars and trendsetters like Kendall Jenner and Elsa Hosk, turning over figures in its first year that rival some fashion houses. ‘’I didn’t come from a fashion background, and not having a prototypical fashion education has raised a lot of eyebrows during my Beaumont journey’’ he tells us.

We know well that unconventional fashion journeys brought to light great names from Raf Simons to Virgil Abloh, so who said that there is only one way to do it? Harry Charles is a multifaceted creative, from furniture design to screenwriting, with a business mind that doesn’t disappoint. This openness to creative enterprise led him to recognise an opportunity, filling a gap in the fashion market. Harry’s eclecticism translates smoothly into his brand, which remixes

The Jamaican-English creative director of Beaumont doesn’t like labels for sure and he embraces creativity in waves, trying to keep it real but never too defined. Beaumont’s goal is to tell a story like a movie in a cinema, it wants to dress you up as the main character of your own movie. From the cowboy vibes to those that evoke the English countryside, every item is handpicked to make you feel so damn cool. Cinema is, in fact, such a strong source of inspiration for the brand, the founder himself is a cinephile, and cinema is plainly the centre of his creative process. “I miss the blockbuster era when a new movie was a whole cultural event. try to pay homage to my favourite characters, worlds, and scenarios that cinema gifted my memory with’’ he tells us. With Beaumont, the aim is to create new modern classics (as hard as it sounds) that can be as culturally relevant as the films that inspired them.

The secret of the brand lies not in dressing only a specific group or audience, but in offering statement pieces to fit everyone’s closet in chameleonic fashion. Offering pure escapism like a standing-ovation-worth-movie would.

The go-to picks are for sure the vegan leather jackets that brought the brand to the spotlight. ‘’I want people to feel like they have the agency to wear whatever they want without caring what anyone else thinks. People’s styles change over time, still being recognisable and personal, so wanted to build a brand that could keep giving people pure freedom’’ says Harry, petting his pretty black cat.

On the topic of the future, Beaumont surely has exacting plans in the making without forgetting about the past. The promise of creating and recreating timeless fashion pieces that are inspired by each past era, with an unmistakable (more current) Beaumont twist. Some clear examples come from the popular Capo jacket, one of the real stars of the latest Beaumont collections. The Capo jacket (in many languages Capo stands for ‘’boss’’ - what the jacket really became) is clearly inspired by the 1920s, then called ‘’flight-jackets’’ created for the Royal Air Force to protect soldiers from the cold during most of World War II. So evidently, creating timeless staples that can survive both TikTok trends and time is key for the brand. As important as still embracing those same trends but just in a healthier way, still being relevant but slowing down the super-fast pace dictated by social media at the same time.

Moving forward, the idea for the London brand is to make more considerate choices for both the planet and consumers, while simultaneously carving a new distinct voice in the industry. The brand plans to execute its ambitious plans with a huge rebrand within the next eighteen months, which will showcase its unique and visionary ideas. The way to go is long and uphill but the brand is committed to constant growth and development, which makes it one of the best bets in the current London fashion panorama.

There’s no denying the impact Tik Tok has had on the music industry. The resurgence of Old School classics, to the popularisation of remixing and sampling, and the way we even discover and pay attention to music, are a few examples of how Tik Tok has transformed the music industry. Recently, we’ve even seen Bytedance, the parent company of

Tik Tok collaborate with Samsung to produce a new Stemdrop tool: a tool designed to attract young producers to start remixing Old School classics. Again, this is but one of an array of music discovery tools and formats that has allowed old school catalogue hits make a comeback for new generations and emerging artists.