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DESTINATIONLIVERPOOL
Thousands head for flower show MORE than 16,000 visitors flocked to this year’s Knowsley Flower Show – the North West’s largest free horticultural event. Eventgoers enjoyed displays of colourful fruit, vegetables and flowers, as well as entertainment from a daring dog display team and seaside-themed fun for children. Foodies could also enjoy a farmers’ market and food marquee, while a panel of judges had the hard task of picking winners from over 500 entries in a range of categories. Knowsley Council’s cabinet member for leisure, community and culture coun Eddie Connor said: “The Knowsley Flower Show is a really important date in our calendar, and over the years the event has grown considerably in number – and no wonder, it rightly deserves its reputation as a really fantastic day out. “There are so many activities for families but it is also an event which gardening enthusiasts from right across the region look forward to attending. “The standard of entries this year was extremely high as always, congratulations to all the winners and to everyone who took part.”
Liverpool spreads word on London underground TMP has launched a host of marketing initiatives, costing more than £350,000, designed to boost the number of short break visitors to Liverpool City Region. Activity includes an advertising campaign on the London Underground and in national media titles, an online campaign, an events guide and visitor publications, plus specific initiatives to attract midweek visitors. TMP chief executive Lorraine Rogers said: “This host of marketing initiatives plays to the unique strengths of our visitor economy – strong architectural and cultural heritage, music, the arts and sport. It is has been
timed to attract even greater numbers of visitors to the City Region for short breaks over the summer and autumn. By working with many of our key members and partners, we are able to coordinate and deliver successful, high-profile initiatives to drive extra business to the destination. Economic growth is the key focus for TMP and it’s our aim to maintain our commitment to promoting the visitor economy, given the potential to create new jobs and attract wealth in the City Region.” Director of tourism at the Northwest Regional Development Agency Nick Brooks-Sykes added: “This is a really exciting time for
tourism in Liverpool – the city’s visitor economy continues to grow with the opening of many new attractions, exhibitions and places to stay. “It is absolutely appropriate for TMP to rally together the support of the tourism industry to collectively promote the city to a national and international audience. This activity will encourage more people to come to Liverpool, boosting the visitor economy. The fantastic new visitor guide showcases the best Liverpool has to offer and it provides the inspiration and information that will make people want to visit the City Region.”