Window & Facade Magazine - July/August 2019 Issue (5th Anniversary Edition)

Page 55

Façade Lighting

©Signify Innovations Pvt Ltd

and authorities alike. Time will soon be ripe to draft guidelines to moderate the media façade lighting practices to ensure a balance of human business and nature alike. LEED (Leadership in Energy and Environmental Design) ratings also emphasise minimising light pollution by specifying thresholds of the percentage of lumens aimed upwards as per the building’s location and importance. The International Dark-Sky Association (IDSA) is another non-profit organisation that works to help stop light pollution and protect the night skies for

WAY AHEAD Going forward, media façade would become a permanent part of the urban space. Its context and surroundings affect how content is perceived and experienced as well. With the integration of digital technologies, such as projectors, light emitting or display elements, building façades in urban spaces offer new possibilities for interaction and engagement. Furthermore, the architectural and technological design of the façades raises the need for new approaches to plan and construct such façades, as well as to develop novel interactive installations to exploit the enormous potential of media façades. As India becomes one of the most sought after investment destination, it is bound to be seen upon by the Third world countries as a role model of development. While we may not aim to follow the developed nations in creating megapolis of limitless consumption, it is imperative to showcase sustainable growth by creating examples of sensible design and development. Media façades are yet to hit their prime in India and have a bright future. We need a sensitive, energy-efficient and contextual approach towards this new nocturnal adventure.

©Signify Innovations Pvt Ltd

Vegas Mall Moscow

present and future generations.

BCP Affinity, Peru

AR. ASHISH BAHAL

Lead Architect + Experience Designer Faculty, Philips Lighting Academy, Signify Innovations Pvt Ltd (Formerly Philips Lighting)

ABOUT THE AUTHOR: Ashish Bahal is a professional with a Bachelor’s Degree in Architecture (SPA Delhi, 2001) with over 18 years’ qualitative experience in design, construction management in interiors, buildings, real estate, industrial and development sector. He has a diverse and unique work experience as an entrepreneur, architect, interior designer, project manager, development expertise and technical marketer with demonstrated ability to focus on technologies, interiors, infrastructure, social development, networking, habitat, construction, lighting and architecture. He works for Signify as part of the National Application Specialist and brings green design and aesthetic approach forth through his work. He has worked in many high profile lighting projects with Signify/ Philips. He is also a permanent faculty at the Philips Lighting Academy. WFM | JUL - AUG 2019

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