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POSITIVE VIBES Whether you’re buying a beer, a new pair of trail-running shoes or a new bike, there are a lot of choices, but when all (or at least most) things are equal, how do you decide which company to give your hard-earned money to? Increasingly, consumers are choosing companies that are more sustainable, more environmentally friendly, cruelty-free, fair trade and overall more ethical. Fortunately, there are plenty of companies out there doing great things. We’ve picked a few Colorado examples.

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BIG AGNES Based in Steamboat Springs, the camping gear company has been around for two decades and has been committed to playing their part in conserving the amazing natural landscapes everyone in Colorado loves so much. Back in 2008, the company launched the Re-Routt collection, a group of products that are constructed using recycled fabrics, fills and hardware and/or environmentallysensitive manufacturing practices.

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Photos: (clockwise from top): New Belgium Brewing Co.; EcoVessel; RMU; Big Agnes / CDT; Pearl Izumi

More recently, the company donated $30,000 to the Continental Divide Trail Coalition (CDTC), the nonprofit group that helps to promote and protect the Continental Divide Trail (CDT). The company implemented several initiatives in 2018 to raise money for the CDTC, including creating a collection

Profile for West of 105 magazine

Spring 2019