& S10 INFORMATION COMMUNICATIONS
S
SERVICE DELIVERY RECOMMENDATIONS
S10 INFORMATION & COMMUNICATIONS Develop easily accessible communications materials to inform residents and visitors about parks in West Kelowna. BACKGROUND & RATIONALE f Some barriers to park use stem from lack of knowledge about opportunities available. Information can help encourage use, garner community support, generate funding opportunities, support tourism and economic development, and increase civic pride.
f Opportunities for parks communications may include:
f West Kelowna continues to provide information about parks, including website and interactive mapping updates. Digital technology offers a wealth of opportunities to share information, but requires ongoing updates to remain current. f Engagement participants identified that more information and mapping on the location of parks and their assets is desirable, as well as information about environmental and climate initiatives, learning and education opportunities, and park updates.
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Continued use of the Recreation Guide.
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Continued updates to the City’s website about parks assets and amenities.
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Updated inventory information on WestMap, including searchable information about parks.
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Strategic use of the City’s social media to promote parks.
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E-notifications (such as project updates) distributed via email subscription.
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Leveraging opportunities to coordinate information with other organizations such as the RDCO, WFN, SD23, tourism agencies, and others. TIME FRAME
ACTIONS S10.1 Continue to provide parks and recreation information through the Recreation Guide, City website, e-notification system, social media, and other regular communications. Review information annually to improve and develop.
ONGOING
PARTIES
RESOURCING
Parks Recreation Comms
Staff Time
$$
S10.2 Update the parks inventory and incorporate information on WestMap and/or other online mapping resources.
SHORT
Parks GIS
$50K-$100K
Staff Increase
S10.3 Develop a parks-focused social media strategy to increase awareness about parks initiatives (e.g., operations activities, park updates, volunteer opportunities, etc.)
RELATED RECOMMENDATIONS
150
MEDIUM
REFERENCE
Parks Recreation Comms
Staff Increase