It’s All About Sales & Marketing
If you hire a third party for email marketing, monitor their activities. Both your company and the third party can be held responsible for not complying with the law. If you don’t use email marketing, you may believe most of the aforementioned rules are not applicable to you—but keep this in mind: If a customer calls your store and Larry—or the unknown sales force behind sales@abcfurniture.com—follows up with an email promoting the store’s latest big bargains and sizzling savings, this email is considered a commercial email. However, if Larry follows up with an email discussing item dimensions or warranty information, this email would be considered a transactional email. Emails are a fantastic way to brand your business and promote your store. Remind your customers that a real, living and breathing sales force stands ready to care for their needs by using staff names in email addresses and follow the CAN-SPAM Act to avoid penalties in your email marketing. Jeff Bennett is an online specialist for Grey Suit Retail, the furniture industry’s only SaaS platform that fully integrates a website, an eCommerce shopping cart, email marketing, traditional marketing, blogging, analytics, and now Craigslist in one simple yet powerful tool that gives you complete control of your online strategy. Call (800) 549-9606 ext. 6, email jeff@greysuitretail.com or go to www.greysuitretail.com to see for yourself how everything we do is designed to help you sell more stuff, keep more customers and make more money.
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EVENT PROMOTIONS THAT SPEAK FOR THEMSELVES
Everything was above board and done very very professionally. It was exceptional.... It was a home run from the beginning all the way through to the very end. Mickey Warsaw Lewis Furniture, Portsmouth, OH
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NUMBER #1 IN HIGH IMPACT EVENTS! Trust your promotion to the people with the most experience.
PFP maintained the Samuels name in the community. The sale definitely met my expectations. I would recommend PFP to anyone.
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Harry Samuels, President Samuels Furniture, Memphis, TN
Our unique business model is designed to generate superior cash flow for our clients. No matter what size your business is, trust the leader in high-impact furniture promotions.
Call or Click Today! 800-472-5242 www.PFPromotions.com
Contact WHFA at www.WHFA.org or (800) 422-3778
High Impact Events Since 1962
western retailer
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