Listing Presentation 2022 - Live Jackson Hole Chopper & Richard

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LISTING PRESENTATION REPRESENTING LEGACY RANCH LAND AND LUXURY RESIDENTIAL REAL ESTATE IN MOUNTAIN WEST.


Richard Lewis Richard’s knowledge and dedication to his clients make him one of the most respected and liked brokers in the real estate business. He has lived in Jackson Hole since 1989, is an avid outdoorsman and loves traveling throughout the Rocky Mountain region and internationally in pursuit of upland birds, game fish and big game. Richard has consistently been one of the top producers in his field and has listed and sold significant properties throughout the Rocky Mountain Region. He is also responsible for one of the most significant ranch acquisitions in Wyoming, the Little Jennie Ranch. Richard’s extensive knowledge regarding conservation easements and programs used in both the purchase and sale of important properties coupled with his contacts in the legal and tax fields enable him to successfully match the ideal property to each client’s needs. Those that have worked with Richard in the past remain clients, customers and friends today – testimony to his “relationship oriented philosophy” of business and life.

Richard Lewis LiveJacksonHole Legacy Properties Broker 307.690.8855 richard.lewis@compass.com livejacksonhole_


Chopper Grassell Chopper is currently a partner with LiveJacksonHole, LLC, specializing in Legacy, Recreational and Working Ranch Properties. He also is a Senior Adviser to i2 Capital and the Upper Green River Conservancy, where he focuses on developing landowner partnerships to support private sector conservation of wildlife and fishery habitat. CChopper is a member of a fourth generation Wyoming ranching family dating to the 1890’s who were the first homesteaders in the Upper Green River Valley. A native of Pinedale, WY, Chopper is an avid rancher, ranch adviser, horseman, skier and back country guide with deeply informed insight into the unique and overlapping economics of ranching, energy development and land stewardship. After graduating from the University of Wyoming with a degree in Agriculture Business, Chopper spent nearly two decades working in corporate finance for NCNB (now Bank of America), SunTrust Banks, and a private structured securitization firm while living in Charlotte, New York City, and Atlanta, before returning to his native Wyoming.

Chopper Grassell LiveJacksonHole Legacy Properties Broker 307.231.2603 chopper.grassell@compass.com livejacksonhole_


#ranchlife


Featured in WSJ: Meet The Brokers Who Wrangle Luxury Ranch Sales These brokers face grizzlies and avalanches to sell multi-million dollar Western properties Live Jackson Hole’s Chopper Grassell and Richard Lewis were recently featured in Wall Street Journal article, Meet The Brokers Who Wrangle Luxury Ranch Sales. “Routinely spending years with clients before they buy, ranch brokers must be equal parts tour guide, park ranger, financial adviser and agriculture expert, adept at representing both lifelong cattle ranchers and urban billionaires, and discussing heli-skiing in the same breath as complex water and mineral rights. “You can be sitting around the kitchen of a third-generation rancher having coffee in the morning, and then in the afternoon you’re in the truck with a very well-known, successful business person from Palo Alto or New York,” said Greg Fay, the founder of Fay Ranches who last year sold newscaster Tom Brokaw ’s Montana ranch, which had been listed at $17.9 million. He added: “We joke that it’s like being bilingual. Ranch brokerage in its current form is relatively new. It was only a few decades ago that moneyed, big-city elites like Ted Turner, Charles Schwab and Malcolm Forbes started buying up Rocky Mountain ranchland primarily for recreational rather than agricultural purposes.” “In the early 2000s, money was so easy, it was just pouring in,” recalled David Halgerson, a ranch broker in southwestern Idaho. In 2007, Mr. Forbes’s heirs sold his Colorado ranch for $175 million— more than 20 times the estimated $50 an acre the patriarch had paid in the 1960s.” The article goes on to quote Richard Lewis, “but since the 2008 financial crisis, ranch buyers have become much more cautious, and are more likely to scrutinize a property’s agricultural production (or “ag,” as ranch brokers call it) as well as the views, said Wyoming ranch broker Richard Lewis. Mr. Lewis said he once worked with a client for eight years before he finally bought a ranch for $48 million.” “Brokers have to sell not just a property, but the ranching lifestyle and romance of the Old West. Often—and this is the fun part for brokers—that means behaving like a glorified tour guide, taking clients hunting, horseback riding and fly-fishing. The job tends to attract people who embody the lifestyle buyers are looking to emulate,” the article goes on to talk about. Chopper Grassell also says in the article, “Nobody’s getting rich doing this—you’ve got to love the land.” Read full article by visiting livejacksonhole.com. * Article by Candace Taylor on August 22, 2019 and photography by Greg Von Doersten for the


Significant Sales Chopper & Richard • Esponda Ranch $19.95MM (list price)

• Silverstein Ranch | $5MM

• Little Jennie Ranch | $48,500,000 Sale Included in Forbes “The Ten Most Expensive Properties in the US, 2005”

• Jardien Ranch | $6.2MM

• VandeWater Ranch Parcel 1 | $24.5MM Parcel 2 | $8MM Lot 5 | $8MM

• Clayton McFarlane | $11.9MM

• Rock’n S Ranch | $5.9MM

• Trails End Ranch | $7.9MM • Perkes Hereford Ranch | $4.85MM

• Teton Valley Ranch | $35MM Teton Valley Ranch 1 | $25MM Teton Valley Ranch 2 | $11.9MM Teton Valley Ranch 3 | $14.9MM

• Rim Ranch • Boulder Ranch

• Pitchfork Ranch | $21MM

• Lanes Creek Ranch | $3.2MM

• 307 Manor $15MM (list price)

• Winters Retreat (Richard Petty’s Ranch) | $2.4MM

• 50 Landing Way $14.5MM (list price)

• Budd Ranch | Undisclosed Sale Price

• Flying Fishhook $7.5MM (list price)

• Teton Valley Farm | $7.9MM (list price)

• Fishing Ranch $6MM (list price)

• JackKnife Creek Ranch | $2.5MM (list price)

• Driggs Farmland $2.6MM (list price)

• Teton Diablo Ranch | $12.95MM (list price)

• Double L Shared Ranch $2.5MM (list price)

• Etcheverry Ranch | Undisclosed Sale Price

• Double L Shared Ranch $4.5MM (list price)

• Elk Song Ranch | Undisclosed Sale Price

• Double L Shared Ranch $5.5MM (list price)

• Rainbow Ranch | $2.5MM

• Big Horn Retreat $2.4MM (list price)

• Paint Rock Canyon Ranch | $19.95MM (list price)

• Heck of a Hill $2.6MM (list price)

• Silver Creek Ranch | $12.9MM (list price)

• Peterson Ranch auction - $4MM (list price)

• Alpine Airpark Home & Hangar | $5.999MM (list price)

• Cheyenne River Ranch - $4MM (list price)

• 93 Acres in Wilson, WY | $8.25MM (list price)

• Big Horn Ranch $2.5MM (list price)

• Cheyenne River Ranch | $3.8MM (list price)

• Wagonhound Ranch | $5MM Wagonhound Ranch | $15MM

• Gill Addition Home | $3.65MM (list price)


2021

#1 Sales Volume & Transaction Volume Team


SOLD Esponda Ranch $19.95MM (list price)

Compass Ranch + Land Offering unparalleled farm and ranch real estate services to Buyers and Sellers in the mountain west and across the country. As a former subsidiary of Jackson Hole Real Estate Associates, Western Ranches has now been acquired by Compass. With the acquisition comes a new name: Ranch & Land. It’s a name that foreshadows grand ambitions. Under the Ranch & Land banner, our team will expand to rural luxury real estate markets across the country. We are top experts providing clients with valuable ranch information and resources. Purchasing and selling a farm and ranch property is a unique process, and we understand client objectives and can guide clients through the transaction. Farm and ranch properties will benefit from unparalleled marketing and advertising services. Properties will be featured on the all-new compassranchandland.com, which attracts qualified visitors through search engine optimization and search engine marketing. Properties on the site also benefit from exposure on the top online ranch portals and online luxury media outlets such as Wall Street Journal, Financial Times, and New York Times. Additionally, properties receive invaluable exposure through prominent placement in leading farm and ranch publications like The Land Report.


W O R K W I T H CO M PA S S , T H E #1 I N D E P E N D E N T R E A L E S TAT E B R O K E R AG E IN THE COUNTRY

REAL Trends 2019. Compass 2019 sales volume is reflective of partnership with Pacific Union and Alain Pinel.


W HAT SETS U S APA RT

#1 in Transactions in the region

#1 organic position with Google - search term “Jackson Hole Real Estate”

• #1 organic position with Google - search term “Western Ranches for sale •

Largest web presence in the region and worldwide with 3 websites JHREA.com, Compass.com and WesternRanches.com with over 250M annual impressions

Dedicated Land and Ranch brand, Western Ranches.com targeting that unique buyer

Virtual Open Houses, Video Chat and Modeling with real-time messaging supporting our clients no matter where they are located

The only local real estate brokerage that reinvests in our local community with our exclusive Community Grant Matching program

REALM. Our revolutionary technological resource to optimize agents databases and client relationships in a totally secure, encrypted environment on a global basis

Compass Concierge - Zero upfront cost to invest in your home’s potential for maximizing is sale

Pre-Marketing Advantage - Exposure to top agents to build anticipation and pressure test pricing strategy


COMPASS LOCALLY

M O U N TA I N R E G I O N C O M PA S S As the region’s largest and most dynamic real estate company, Compass Real Estate provides marketing and services that honor the open spaces of the west. In addition to the benefits of living in less densely populated areas, a second factor has had a marked impact on American real estate. During the past year, remote work has been adopted by organizations from National Forest offices to Wall Street firms. According to Upwork’s December “Future of Workforce Pulse Report,” one in four Americans will work remotely in 2021. The study also projected that 36.2 million


Why Compass The Compass Broker As an innovative residential real estate firm, Compass empowers its brokers so they have more time for advising their clients. With the solutions-driven mindset of a startup and the sophistication of a luxury brand, Compass is the future of real estate. Compass is a brokerage of unparalleled agents, working with the top 10% of principals in every region. Compass gives brokers fullservice operational support from IT, business intelligence, and administrative support to marketing strategists and product experts in order to provide white-glove service to every client. THE MOST EMPOWERED BROKER IN HISTORY. The Compass Team The Compass team is a community of respected professionals from coast to coast, comprised of experts across industries. Founded by Robert Reffkin (formerly of Goldman Sachs, The White House, and McKinsey & Company) and Ori Allon (formerly of Twitter and Google), Compass is building the first modern real estate platform by integrating the worlds of technology, business, marketing, and luxury. Compass utilizes a highly selective recruiting process ensuring that every Compass broker is a leader in the industry. Compass’s Seattle and Eastside brokers are part of an elite collaborative 17,000+ national broker network, the largest in the country. Compass brokers know what makes our region special and how to leverage that knowledge to get the most value from a property. Compass’s roster of seasoned professionals is second to none, always meeting—and exceeding—client’s expectations.


The Compass Advantage Compass is a nationwide real estate brokerage that pairs the industry’s top talent with technology. Compass has deep roots in the Pacific Northwest with over 600+ local brokers who bring years of high-producing know-how to the table, coupled with an in-house marketing advertising agency and powered by an industry-best technology platform. Compass believes in the system we’ve developed because it delivers a more seamless experience and greater value for you. When it comes to upscale properties, Compass sets the standard for service. It all adds up to a curated process that simplifies your transaction and elevates your experience.


A network of top real estate agents ready to bring you your buyer.

$140B+ 2020 Sales volume

400+ 20K+ $1.5B+ Offices Northern California Carmel East Bay North Bay Peninsula San Francisco South Bay Tahoe Wine Country

Agents Boulder

Seattle Bellevue Fremont

Denver

Invested in technology Chicago

Boston

North Shore Northern Suburbs Western Suburbs

Cambridge Chestnut Hill MetroWest South Shore

Aspen

Connecticut Greenwich Darien Westport

Greater New York New York City Westchester Mid-Hudson Valley The Hamptons The North Shore

Central Coast New Jersey

Arroyo Grande San Luis Obispo

Hoboken Jersey City Montclair Summit Short Hills

Santa Barbara Montecito

Southern California Beverly Hills Big Bear Desert Cities Hollywood Los Angeles Malibu San Fernando Valley San Gabriel Valley South Bay Westside

Orange County Huntington Laguna Long Newport

Beach Beach Beach Beach

Philadelphia Blue Bell

Virginia Alexandria Arlington McLean

Cardiff Carmel Valley Downtown East County Encinitas La Jolla Rancho Santa Fe

Hawaii Big Island Kauai Maui Oahu

Austin

Atlanta

Dallas / Houston Heights Fort Worth The Memorial City East Dallas Plano Southlake

The Woodlands

Maryland Annapolis Bethesda Chevy Chase

Nashville

San Diego

Washington DC

Northeast Florida Florida Gulf Coast

South Florida Fort Lauderdale Miami Naples Orlando Palm Beach


REALM is a collection of the most accomplished real estate professionals ever assembled. Every member of REALM has access to other trusted real estate professionals, whose vetted clients match your property. Members have the opportunity to collaborate with the elite network of agents REALM has built, to ensure your property receives the highest level of exposure and professional service.

Unlimited Clients and Client Profiles Enhanced Client Information

R ELAT IONSHI P T ECH NOLO GY

Unlimited Listings Unlimited Qualified Buyer Matches Access to REALM Marketing Intelligence Data Feed Integration Prioritized Support

Access to 2.7 million HNW and UHNW WealthX Dossiers

CLI EN T REACH

Global client network through trusted advisors Custom generated buyer client marketing profile Networking Forums to spotlight individual properties and high-potential buyers

CONCI ERGE LEV EL SU PPORT

Enhancing client-agent relationships Ensuring properties get the highest level of exposure Guiding agents on networking and relationship opportunities

REALM is a collection of the most accomplished real estate professionals ever assembled.


Everyone gets a first impression... Compass gets billions.

153M+ 6.1M

288B

Annual website and social media impressions

Unique international compass.com users per year

Annual PR impressions

Digital Reach

International Reach

Media Reach

Our digital footprint attracts potential buyers to your listing.

Our website drives international buyers to homes like yours through curated presentation and artificial intelligence.

Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.


Your Buyer Follows Compass

#1

Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner* Monthly Website Visitors 3.6M 3.3M 2.7M

1.2M

400K

Douglas Elliman

eXp Realty

Sotheby’s

The Webby Awards (thewebbyawards.com) Similar Web. June 2020–November 2020. Comparing Compass, Keller Williams, Sotheby’s, eXp Realty, Douglas Elliman.

*

Keller Williams

Compass


Sharing Your Home Globally Instantaneously reach millions of potential international buyers on a vast network of trusted sites.

1.9M Annual international buyers reached

60+ Countries your home syndicates to*

100+ International portals your home syndicates to*

listglobally.com

*


The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.


Leveraging Our Agent Network to Sell Your Home As part of a network of the nation’s top producing agents, I am strategically positioned to connect your home with qualified potential buyers everyday.

Compass Network Tool Compass has developed an industry-first network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area.

Workplace Workplace is a national Compass platform where we can promote new listings and chat with Compass agents nationwide.


A Multi-Channel Marketing Approach, Designed to Stand Out From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.

SOCIAL MEDIA

12501 Ventana Mesa Circle Castle Pines, Colorado 6 BD 5 BA 6014 SF $1,850,000

FLYER

Just Listed

12501 Ventana Mesa Circle

Offered for $1,850,000

EMAIL BLAST POSTCARD


Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and digital advertising throughout your listing process, we can generate demand to sell your home faster, and ensure we meet potential buyers where they are, online.

INSTAGRAM IMAGE AD

FACEBOOK VIDEO AD

Proprietary Targeting

Optimized Performance

Compass creates buyer profiles for your listing based on its characteristics and serves ads to users that match that profile.

Compass tracks and measures the results of every campaign which allows for continued optimization.


Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

COLLEC TIONS INSIGHTS

Collections

Insights

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.


Placing your property where your buyers are searching. Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home. Top Domestic Syndication Platforms, Including

Countries We Syndicate to Internationally Argentina

Greece

Myanmar

Spain

Australia

Hong Kong

Netherlands

Switzerland

Belgium

India

New Caledonia

Tanzania

Bulgaria

Indonesia

Panama

Thailand

Cambodia

Ireland

Papua New Guinea

Tunisia

Canada

Italy

Peru

Turkey

Chile

Japan

Philippines

United Arab Emirates

China

Kazakhstan

Poland

United Kingdom

Columbia

Laos

Portugal

United States

Czechia

Latvia

Qatar

Uruguay

Denmark

Luxembourg

Romania

Venezuela

Estonia

Macau

Senegal

Vietnam

Fiji

Malaysia

Serbia

France

Mexico

Singapore

French Polynesia

Monaco

Slovakia

Germany

Morocco

South Africa


Our Powerful Voice in the Press

#1 Fastest growing share of voice for social media coverage

288B Annual PR impressions

8B International PR impressions


Improving Our Communities by Giving Back Compass Cares empowers agents to support meaningful causes right where it counts most — in your neighborhood.

100% Of transactions contribute to a donation in your community

$2.5M Donated to strengthen our communities to date

2,500+ Organizations supported

compass.com/compass-cares


No one does virtual marketing like us. We have unparalleled technology to market the sale of your home virtually through evolving times. Virtual Open House

Video Mail

Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.

More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.

Private Interactive Home Tour

Live Postcard

We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.

We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search.

Virtual Neighborhood Tour

Digital Marketing & Insights

Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood.

We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers.

Digital Listing Brochure Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.

Enhanced 3D Staging We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually. YOUR HEALTH AND SAFET Y IS OUR #1 PRIORIT Y.


CHOPPER GRASSELL 307.231.2603 CHOPPER.GRASSELL@COMPASS.COM

RICHARD LEWIS 307.690.8855 RICHARD.LEWIS@COMPASS.COM LIVEJACKSONHOLE.COM WESTERNRANCHES.COM


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