For example, many doctor offices today offer cosmetic ships. On the other hand, investing in a preference manageservices or product offerings that may not be covered by ment system integrates information company-wide and insurance. However, some of their patients may prefer to only continuously evolves with data privacy regulations to protect receive communications related to their regular visits and your company and remain compliant. These systems allow you desire minimal marketing communications offering additional to optimize your communications and patient relationships. services to them. Having a more intelligent system that can manage the preferences of all individual patients makes it Jeff Jarvis serves as SVP, Strategy & Consulting at PossibleNOW easier to understand what each one wants and needs. where he brings an extensive background in domestic and interOnce healthcare organizations are aware of the dangers national business environments helping companies drive business associated with oversimplified or DIY systems, they realize growth, develop high-performance sales and service organizations the value of comprehensive enterprise preference management and implement process best practices. solutions. A centrally located management system is necessary to minimize risk; integration across the whole organization guarantees all units are in-sync with the patient, communicating with them accordingly. These systems build trust, enhance vital patient relations and ROI. Additionally, if compliance is called into question, robust preference management systems protect legal authority through following regulatory rules, recording data, and providing healthcare organizations with a full history of each consent permission to date. Many healthcare organizations build their own internal solution for consent and preference collection in an attempt to save money or retain control; ironically, they are losing money and missing the mark. When decidThe experts at the Vascular & Endovascular Center of Western New York provide minimally invasive surgical care and superb diagnostic testing ing whether to build or buy, utilizing state-of-the-art technology. these organizations must be aware of the differences with • Five board-certified vascular surgeons each approach. Preference • Minimally Invasive Vein Care in both Buffalo and Niagara Falls • Seamless care coordination with specialty providers webpages collect fragmented • Top 3% nationally-ranked vascular surgery practice data and fail to integrate information provided by the Affiliations with Catholic Health, Kalieda Health and Catholic Medical Partners patient. As a result, organizations open themselves up to compliance violations and negative patient relation-
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