Werline Print Services

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On The Road To Savings...


Table Of Contents From Our President ................................4 Mission Statement ................................. 5 Print Services ..................................... 6 - 7 Paper Services ....................................... 9 Analysis Flow Chart .............................10 Outline of Analysis ..........................11-13 Postal Analysis .....................................14 FTP Information ...................................15 Information Gathering .....................17-21 Sample Cost Breakout .....................22-24 Newsletters Quad Graphics ...........................26-27 Hidden Treasure ............................. 28 Is Printing Obsolete? .......................29 Do You Speak Printerese? ...............30 Taken For Granted? .........................31


From Our President

We are a dedicated group of enthusiasts, committed to making a deďŹ ning difference in all that we do. We believe daily performance deďŹ nes who we are.

Dave Werline President / CEO Werline Lithographic Services Inc.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Mission Statement

Werline Lithographic Services is a Print Management and Consulting Firm with our focus being on driving measurable and sustainable cost savings for our clients. We use a pay for performance approach where our return is driven exclusively from the savings that we are able to create, and then share that benefit of savings with our clients. We work closely with staff in locating, qualifying, analyzing and selecting the best printer and paper supplier for their needs. We negotiate on behalf of our clients and are intimately familiar with most all publication printers, knowing their strengths, weaknesses, specialties, equipment, and people. Our primary goal is representing the customers best interests in the process of hiring a qualified printer who can deliver the quality, service and fulfillment at the best cost. !!!!!!!! At Werline Lithographic Services we are dedicated to building strong relationships, with total transparency, built on integrity, trust and respect. Our commitment is to make a defining difference in all that we do.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Print Services

DEFINING OUR PRINT SERVICES Werline Lithographic Services is a Print Management and Consulting Firm with our focus being on driving measurable and sustainable cost savings for our clients. We use a pay for performance approach where our return is driven exclusively from the savings that we are able to create, and then share the benefit of that savings with our clients. Representing our client we review, evaluate and negotiate through the entire print process. We locate, qualify, analyze and select the best printers for our customers needs, based on their expertise, location, staff and equipment. This procedure has produced successful results with each publisher we have worked with from the smallest circulation to the largest. This approach is structured, yet flexible, allowing for the uniqueness of both the publisher and the printer. It enables the client and us to work together to keep control of the project without complicated and confusing proposals, pricing structures and terminology from the printer. Our Streamlined Procurement Request For Quote Software is able to obtain the most accurate and detailed estimates enabling us to analyze every line item in comparing bids between printers.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Print Services

SUMMARY OF SERVICES

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Define Objectives Define Qualified Printers Formulate a Request For Quote for Printing and Distribution Evaluate Printing Bids Review Paper Usage, Sources and Costs Analyze Postal / Newsstand Proficiency and Rate Print Facility Visits Formulate and Review Final Details Review and Define Contract Verbiage (if applicable) Final Negotiations & Selection Of Printer(s)

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


We Help You Navigate Through The Sea of Printing...


Paper Services

DEFINING OUR PAPER SERVICES Werline Lithographic Services help our clients in every area of their paper needs. Whether it be negotiating stock from printers, brokers, or merchants, we strategize and make recommendations based on our findings and match that information up to our clients needs. ! We analyze paper bids, negotiate prices and terms and work as a representative of their company with all vendors. Another area concerning paper is the usage by the printer. We analyze the printer’s usage rates, spoilage levels, handling fees and their contract language regarding storage, and reconciliation. ! We help publishers address any fear that they may have when considering buying and supplying paper to their printer for the first time. We help clear up all the questions they may have on the staff of any possible additional workload. We are available to help manage client inventory with printer. ! There are advantages to directly buying paper for most publishers, however there can be hidden costs that are attributed to publisher supplied stock, and hidden costs that are attributed to printer supplied stock. All these items need to be considered when determining whether to supply your own paper.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


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Outline FTP Information Of Analysis

DETAILED OUTLINE OF ANALYSIS ! DEFINE OBJECTIVES Determine what is important to your publications and organization and make a list of items that may include timelines, production schedules, mailing and distribution procedures, new technologies, or payment terms. This list tells the printer the items that you might find significant and can help establish the true value of the prices offered. If a printer meets all your objectives and offers competitive pricing, their proposal may be more appealing compared to another printer who may offer lower prices but does not fulfill your requirements. INFORMATION GATHERING The first step is to gather an accurate picture of your current spend. The most desirable format would be to obtain hard copies of invoices and price schedules that include all detailed specifications to ensure an accurate comparison. A Request for Quote, is next. We create a package of information to give to the selected printers. This package will include information, mechanical specifications, production schedules, growth projections, distribution schedules and a sample issue of each publication with the appropriate blanked out invoices and work orders. This package also includes a list of information that is requested from the printer. This list includes detailed price schedules, pro forma invoices for the sample issues, production schedules, equipment lists, printed samples and references.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Outline of Analysis

DEFINE QUALIFIED PRINTERS We will help define qualified printers with the client. The selected printers will be asked to quote on the printing of the publications. The current contacts that client may already have will also be included. Once all quotes and correspondence is in and we have done our preliminary analysis we will meet with client to discuss our findings and to get direction from them on how they would like us to proceed. ! COST ANALYSIS Very thorough cost analysis are performed based on all the information we gathered. The proposals will be compared to the current printers revised costs. The sourcing of paper is also part of the project. We look at all options from buying from the printer, to supplying to the printer, thorough various paper merchants or brokers. Paper consumption rates for both covers and body stocks are applied and analyzed very closely. A postal cost analysis is performed. Duplicate mailing lists along with copies of 3541 postal forms and/or Mail.Dat files will be sent to each printer to achieve the fastest postal delivery with the most economical cost. Newsstand distribution analysis is also performed. As prices are revised, updated analysis are submitted as the project progresses. Prices are never discussed or negotiated between the printers. The analysis will offer us a cost comparison on every category and detail. ! Working with the client staff, we will select the final printers. As this process takes place their proposals are analyzed for schedules, costs, and the fulfilling of client requirements and priorities. A final report of advantages and disadvantages of each printer will be reviewed and evaluated and recommendations will be submitted. !

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Outline of Analysis

PRINT FACILITY VISITS Werline Lithographic Services and your selected staff members will be invited to tour the final printers to meet their staff, check their equipment, and workflows, and get an overall impression of their operations. DEFINING CONTRACTS The printers contracts will be amended to protect the publisher from nonperformance, offer escape or termination clauses, insure against damage of supplied materials, define printer obligations. ! CONFIDENTIALITY Werline Lithographic Services will always represent the publisher in the highest and most professional manner and will never divulge anything regarding your project to anyone. We are happy to sign a confidentiality agreement.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Postal Analysis

As you know, the amount of postage savings you gain through your printer's Co-Mail and Direct Entry programs can have a significant impact on your bottom line. Since almost all printers administer their mail programs differently, a postage analysis is an important next step. We would like to provide you with a postage analysis that accurately reflects how much you will save based on the profile of names you typically mail to. The best way to accomplish this is to take a representative mail file from your most recent catalog and presort process it with the names of a typical mail pool. This will clearly detail what you can expect to save through participating in both Co-Mail and Direct Entry programs as well as the costs associated with each program. If you would like for us to run this analysis, you can upload your sample mail file to our FTP site. We can have an estimate back to you in just two to three days. PC users can access our FTP site: Navigating your browser to: ftp://50.63.78.1 Log in Info (case sensitive): User Name: ftpwerline Password: Guest777 Be sure to: Click Alt/View: “Open FTP site in Windows Explorer” You can then drag and drop files into folder called: “UPLOAD FILES HERE” For Mac users that cannot upload files through browser: You can use FTP software such as FileZilla (http://filezilla-project.org), Fetch, FTP Pro: Log in Info (case sensitive): FTP Host Name: 50.63.78.1 User Name: ftpwerline Password: Guest777 You can then drag and drop files into folder called: “UPLOAD FILES HERE” It is best to compress all files into a single archive and give that archive a descriptive name. For example, “MyMag_Sept” indicates that this file is for the My Magazine September issue. Also, it is normal for files to disappear from the “UP LOAD FILES HERE” directory after a few minutes.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


FTP Information

If you would like to upload files to our FTP Site please follow instructions below: PC users can access our FTP site: Navigating your browser to: ftp://50.63.78.1 Log in Info (case sensitive): User Name: ftpwerline Password: Guest777 Be sure to: Click Alt/View: “Open FTP site in Windows Explorer” You can then drag and drop files into folder called: “UPLOAD FILES HERE” For Mac users that cannot upload files through browser: You can use FTP software such as FileZilla (http://filezilla-project.org), Fetch, FTP Pro: Log in Info (case sensitive): FTP Host Name: 50.63.78.1 User Name: ftpwerline Password: Guest777 You can then drag and drop files into folder called: “UPLOAD FILES HERE” It is best to compress all files into a single archive and give that archive a descriptive name. For example, “MyMag_Sept” indicates that this file is for the My Magazine September issue. Also, it is normal for files to disappear from the “UP LOAD FILES HERE” directory after a few minutes.

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Don’t Get Lost In The Jungle of Confusing Printer Costs


Information Gathering

Please note a interactive Information Gathering form can be ďŹ lled out at: http://www.werlinelithographicservices.com/information-gathering.html Thank you for taking the time to fill out our questionnaire. This information allows us to create a bid package that will include all of these items along with their respective blanked out invoices and print orders to send to the selected printers that can meet your quality expectations and objectives. Along with the above we send out a detailed RFQ through our Print Procurement Estimating Software that will give us a side by side comparison in all categories for easy comparisons between vendors. Before selecting and sending all of these items we like to determine what is important to you and your organization related to your printed piece. A list of those items would help us. It could be payment terms, distribution methods, technologies or any items that are important to you. We will always represent you in the up most and professional manner and will never divulge anything regarding this project to anyone, including the bidders, without !your knowledge and permission. We are happy to sign a confidentiality agreement if need be.

Information Submission Name of Company: Name of Project: Contact Name: Phone Number: Email Address: What is Your Current Total Quantity: What is Your Current Page Count: What is the Trim Size of the Magazine or Catalog:

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Information Gathering

Are You Flexible on Your Trim Size if Cost Savings Can Be Realized: Yes No Saddle Stitch or Perfect Bind: Saddle Stitch Perfect Bind Three Hole Drill: Yes No Do Pages Bleed: Yes No Do You Have Version Changes: Yes No Please Specify: Do You Have Plate Changes: Yes No Please Specify: Do You Require Prefs: No Covers Body Insert Cards Covers Self or Separate: Self Separate Cover Ink Body Ink

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Information Gathering

Cover Coating: None UV Varnish Aqueous Spot Who Supplies Cover Paper (If Separate Cover): Customer Supplied Printer Supplied Cover Paper Weight: Cover Paper Grade: Does Covers Require A Hinge Score: Yes No Who Supplies Body Paper: Customer Supplied Printer Supplied Body Paper Weight: Body Paper Grade: Inserts: None Blow-in Cards: Bind-in Cards: Tip-ons: Inserts - Color Configuration: Inserts - Paper Weight: Inserts - Paper Grade: How Do You Approve Proofs: Via Internet: Hard Copy Blueline Color SWOP Proofs Do You Press Check? 220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 Yes www.WerlineLithographicServices.com No


Information Gathering

Do You Require A Digital Solution For Your Printed Piece: Yes No How Many Days is Your Production Cycle from Files Supplied, to Print, Bind, Mail and Ship: When Do You Submit Files to Printer (approx.): First of Month Middle of Month Last of Month Mailing Copies Quantity: Office Copies Quantity: Do You Require Ink Jet or Labels: Ink Jet Labels Do You Require Poly Bagging: Yes No Poly Bag Quantity: Poly Bag Inserts: Yes No Poly Bag Insert Quantity: Do You Require Tabbing: Yes No Tabbing Quantity: Nationwide Distribution: Yes No Are You Currently Co-Mailing: Yes No 220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Information Gathering

Does the Printer Do the Pre-sort: Yes No Does The List Service House do the Merge Purge: Yes No Distribution Schedule: Mail In Home Date: On Sale Dates: Who Is Your Current Printer: Are You Happy With Your Current Printer: Yes No What Are You Not Happy With: Are You Under a Contract: Yes No If you were to analyze your current work flow and we were able to come up with some significant cost savings would you be open to making these changes? Yes No Materials Requested: At least 4 copies of each magazine Hard Copies of Invoices and Price Schedules that include all detailed specifications for the sample magazines to ensure an accurate comparison. Duplicate mailing lists along with copies of 3541 postal forms and /or Mail.Dat files (If You Want Us To Do Postal Comparisons)

Questions of Comments that we can better help to serve you: 220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Sample Job Cost Breakout

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Sample Job Cost Breakout

JOB SPECIFICATIONS: 0101 - Sample Job GENERAL INSTRUCTIONS: Catalog Prints 6 to 11 times a year. Please attach your PRICE SCHEDULE along with uploading the pricing into our estimating portal by clicking on the link provided on the request. There is a place showing where you can attach a file as well for the PRICE SCHEDULE. Terms are net 10 Paying with American Express Card. Feel free to call me at 949-677-3766 with any questilons. Thank You, Dave Werline

PREPRESS SERVICES: Artwork Format: Digital File File Type: InDesign Oper. System: Mac OSX Delivery Media: Internet File Transfer Prepress work: Ready to plate Proofs Required: Softproof Prepress Notes: No Proofs Required. Approved With Insight.

PRESS-PAPER-INK COMPONENT: 1 of 4 - Cover - 4 Pages Flat Size: 15 X 10.5 in Finished Size: 7.5 X 10.5 in Bleeds: Edges bleed at Head, Foot, Face, Spine Paper: #3 grade Coated 70# Text, Gloss, White Coating/Lamination: UV Coating 1-side Prints: 4/4 same inks both sides Inks : 4-Color Process, Heavy Coverage Ink/Paper Note: Flood UV Coating Outside Front and Back Cover. Paper Supplied. Please give tonnage required for make ready and running along with roll sizes required

PRESS-PAPER-INK COMPONENT: 2 of 4 - Text - 128 Pages Flat Size: 15 X 10.5 in Finished Size: 7.5 X 10.5 in Bleeds: Edges bleed at Head, Foot, Face, Spine Paper: #5 grade Coated Groundwood 32# Text, Gloss, White Prints: 4/4 same inks both sides Inks : 4-Color Process, Medium Coverage Ink/Paper Note: Paper Supplied. Please give make ready and running Lbs required along with roll sizes.

PRESS-PAPER-INK COMPONENT: 3 of 4 - Text - 144 Pages Flat Size: 15 X 10.5 in Finished Size: 7.5 X 10.5 in Bleeds: Edges bleed at Head, Foot, Face, Spine Paper: #5 grade Coated Groundwood 32# Text, Gloss, White

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Sample Job Cost Breakout

Prints: 4/4 same inks both sides Inks : 4-Color Process, Medium Coverage Ink/Paper Note: Paper Supplied. Please give roll sizes and make ready and running Lbs required

PRESS-PAPER-INK COMPONENT: 4 of 4 - Text - 192 Pages Flat Size: 15 X 10.5 in Finished Size: 7.5 X 10.5 in Bleeds: Edges bleed at Head, Foot, Face, Spine Paper: #5 grade Coated Groundwood 32# Text, Gloss, White Prints: 4/4 same inks both sides Inks : 4-Color Process, Medium Coverage Ink/Paper Note: Paper Supplied Please give roll sizes and make ready and running Lbs required

BINDERY SERVICES: Binding Type: Perfect bind

SHIPPING & MAILING: Quantity Instructions See RFQ Quantities Mailing - Postal Rate:Prsrt Standard Verification:Stamped Postal Receipts Required Addressing:Ink Jet List Processing:Supplied File Note: Mailing files sent via FTP ready for formating for ink jet machine

220 Newport Center Drive Suite 11 #117 Newport Beach CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


Relax... Let Werline Lithographic Services Help


Sales Success News for Quad/Graphics Employees

August 8, 2012

Quad/Graphics Inks New Agreement to Print Stampington & Company Magazines Multiyear renewal with art and craft industry publisher involves more than 30 titles, more than 1 million copies annually Quad/Graphics’ Special Interest Publications group has signed a multiyear renewal agreement to continue printing more than 30 art and craft industry magazine titles for Stampington & Company. Stampington, based in Laguna Hills, CA, produces more than 30 titles focusing on crafts including mixed media, paper crafting and both wearable and digital arts. Its titles are sold on newsstands and in bookstores throughout the country, as well as chain and independent art and crafting stores. According to Mark Marin, Quad’s Regional VP of Sales, the Stampington renewal was based on a superior overall value proposition as well as a history of excellent quality and service by Quad’s SIP operations: “Our operational teams and Sales Rep Ritt Schiano did an excellent job in putting together a winning renewal proposal for Stampington. The Stampington team sets very high standards for its magazines and they were very demanding throughout this process. But we were responsive throughout and put together an aggressive proposal that earned this important renewal for our group.” David Werline, Werline Lithographic Services, negotiated the deal on behalf of Stampington and said Quad’s overall value won the day in a highly competitive bid process: “Stampington is a successful and growing publisher and it wins by doing things right. Uncompromising quality and a commitment to excellence are the hallmarks of the Stampington brand in their niche publishing business. Quad has been an important part of that success and will continue to be so under this new agreement.”

Sales Success News for Quad/Graphics Employees

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Quad/Graphics and Stampington Page 2 of 2

About Stampington & Company Stampington & Company publishes the largest number of niche magazines in the art and crafting industry, with more than 1 million copies sold annually. They currently produce over 30 high-quality titles focusing on crafts such as mixed-media, paper crafting, and both wearable and digital arts. With premium newsstand placement and representation in all major bookstores, crafting chains, upscale grocery stores, and hundreds of independent art and crafting stores, Stampington & Company’s publications have become synonymous with quality in design, production, content, and photography. The company also maintains a strong presence in the online crafting supply market offering more than 3,000 art and craft products and a wide variety of self-manufactured art stamps that are sold on their website, which receives more than 20 million hits per month. www.Stampington.com

Shown here at the signing of our renewal agreement with Stampington & Company are (l-r): Mark Marin, Regional VP of Sales, Quad; Jonathan Giloff, General Manager, Stampington; David Werline, Werline Lithographic Services; and Ritt Schiano, Sales Representative, Quad.

Innovation News for Quad/Graphics EmployeesPage 2

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On O nT The he R Road oa d T To o Savings.... Savings.... This T his is is w where here Werline Werline Lithographic Lithographic Services Services ca can n help. he lp . We are you change your current printer, but W ea re not not suggesting suggesting yo u ch ange yo ur cu rrent p rinter, b ut ra ther suggesting suggesting yo u co nsider a co nfidential n o co st rather you consider confidential no cost analysis help ensure you are getting most aggressive a nalysis tto oh elp e nsure yo ua re g etting tthe he mo st a ggressive pricing. substantial savings are possible, we can negotiate p ricing. IIff su bstantial sa vings a re p ossible, w e ca nn egotiate on behalf as creates competition. o n your your b e ha l f a s tthis his cre ates co mpetition. Whatever published piece consists of, simplistic W hatever your your p ublished p iece co nsists o f, ffrom rom si mplistic tto o complex, magazines orr ca catalogs, our co mplex, ma gazines o talogs, o ur Procurement Request For software will obtain Pr ocurement R equest F or Quote Quote so ftware w ill o btain tthe he most detailed, accurate quotes across board, along with mo st d etailed, a ccurate q uotes a cross tthe he b oard, a long w ith maximizing efficiencies allll a areas. ma ximizing e fficiencies iin na reas. Note Our AN ote From From O ur President.... President....

We W e are are a dedicated dedicated group group of of enthusiasts, enthusiasts, committed committed to to making difference we do. We believe m aki kin ng a defining defining d ifference iin n aall ll tthat hat w ed o. W eb elieve daily who da ily il y performance performance defines defines wh o we are. are. -Dave -Dav e Werline Werli lin ne President/CEO President/CEO

Please Pl ease C Contact ontact U Us.... s.... If you If you would would llike ike a co confidential, nfidential, n no o co cost st a analysis nalysis o off yo your ur cu rrent or or future future printing printing n eeds, p lease d on ot h esitate tto o ca current needs, please do not hesitate callll o email yo ur Sa les Pro fessional. orr email your Sales Professional. Vi sit us us on on our our W eb Si te a t: Visit Web Site at: W erlineLithographicServices.com WerlineLithographicServices.com

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Contact C ontact U Us s For a No Cost Analysis on o n All All Your Your Printing Pr inting Needs! Needs!


Werline Lithographic Services Inc. 220 Newport Center Drive Suite 11 #117 Newport Beach, CA 92660 Phone 949.544.4656 www.WerlineLithographicServices.com


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