brass|MEDIA Inc. Print and Web Specifications for Credit Unions Quick Links Print Advertising Specs Page Layout Diagrams Web Specs Uploading Instructions Final Checklist
Important Closing Dates Issue
Ad & Mail List Close Dates
November ‘05
Sept. 15, 2005
February ‘06
Dec. 15, 2005
May ‘06
Mar. 16, 2006
August ‘06
June 15, 2006
November ‘06
Sept. 14, 2006
Close Dates Ad Materials and Mail Lists – brass|CU is delivered in February, May, August and November. All ad materials and mail lists must be received by brass|MEDIA Inc. no later than 45 days prior to the first day of each delivery month for each issue. If subscriber supplied materials are received less than 45 days prior to the delivery date, brass|MEDIA Inc. will use good faith effort to include all material. However, brass|MEDIA Inc. reserves the right to utilize the Subscriber’s ad materials and mail list submitted for the previous issue if materials arrive after the Close Date.
Contact Us If you have any questions about ad specs or uploading your materials, send an email to brassService@brassmedia.com or call 541-753-8546.
brass|MEDIA Inc.
Print Advertising Specs
541-753-8546 brassService@brassmedia.com
The following guidelines are the acceptable formats for submitting your electronic files. All advertising materials must be delivered to brass|MEDIA Inc. as camera ready, high resolution files, as outlined in this document. Please follow these guidelines carefully. Call with any questions. NOTE: The time brass|MEDIA Inc. spends to design content or correct files that are improperly submitted may result in a chargeable expense to the customer and will be billed as outlined in the Subscription Agreement.
Technical File Formats For Final Output (Our preferred layout program is InDesign 2.0 or later) Acceptable Unacceptable InDesign™ 1.52 & later
PDF (as final output)
QuarkXPress® 4.11 & later
PageMaker
Illustrator® 8.01 & later
JPG
Photoshop® 5.0 & later
Word
Page Sizes
Page/trim size
Live area
Bleed
Full Page
8.375” x 10.875”
7.625” x 10.125”
8.625” x 11.125”
Spread Size
16.75” x 10.875”
16.00” x 10.125”
17.00” x 11.125”
3rd Page
2.375” x 10.375”
(.375” inside page size) (.125” beyond page size) (.375” inside page size) (.125” beyond page size)
::Layout templates are available for download on the brass|EXTRANET::
Full page bleed Bleed size 8.625”w X 11.125”h
(.125” beyond page size)
3rd page Page/trim size 8.375”w X 10.875”h
3rd page size 2.375”w X 10.375”h
All 3rd page documents need to be set to this page size.
Live area 7.625”w X 10.125”h (.375” inside page size)
Submission • Files may be delivered directly to brass|MEDIA Inc. through the brassmedia.com file upload system or on CD or DVD. Other means of submission accepted upon request. • All ads must include a digital (PDF) or hard copy color proof :: Package all Mac fonts Mac files and fonts may corrupt and become unusable when transferred to a non-Mac environment. For this reason, it’s crucial that you package all Mac files and fonts in a Mac Stuffit (.SIT) file. After you have packaged all Mac files and fonts into a Stuffit (.SIT) file, you are ready to transfer them. For Mac OS 10.3-10.4 users, all you have to do is right click on the file or folder you want to stuff and select “create archive.” This will create a .zip file that will transfer to our system without problems.
Print Advertising Specs
brass|MEDIA Inc.
541-753-8546 brassService@brassmedia.com
Colors • Convert all Pantone colors to CMYK and name with CMYK values ::do not use Pantone names:: • Convert all RGB colors to CMYK. • For documents containing heavy black ink coverage, printing quality will be improved if you create a rich black in your color palette. The preferred build is 40% cyan, 40% magenta, 40% yellow and 100% black. • Do not use rich black or registration colors for text or graphics. • Do not use RGB, LAB or indexed color images in your document.
Images • Save all images as TIFFs at 300 dpi and actual output size. For example, if an image prints in the ad at 4” x 5” then save the image at 4” x 5” with 300 dpi ::Do not use JPG, PICT, WMF or BMP. These are low quality files and will not print as well as TIFFs:: • Include all images with any ad that is submitted. InDesign If using InDesign, use the “package” feature to create a folder with all images and fonts included, ready for submission. In InDesign, go to the file menu and click on “package” and follow the on-screen prompts. By using InDesign’s package feature many labor intensive tasks can be avoided. This feature will automatically find all images and fonts used in a document and put them into a folder so everything is ready to upload. Quark If using Quark, use the “collect for output” feature to move all image files into a folder with the Quark file. In Quark, go to the file menu and click on “collect for output” and follow the on-screen prompts. By using Quark’s “collect for output” feature many labor intensive tasks can be avoided.
Fonts • Include all fonts. • Fonts used in EPS files should be converted to outlines/paths. • Mac fonts must be packaged in a Stuffit (.SIT) or Zip (.ZIP) file on the Mac system before they are transferred. • PostScript fonts are required unless otherwise approved in advance. PostScript fonts are made up of two parts: printer/outline and screen/metric. Both are needed for proper output. • Do not use the style menu for creating bold, italics, or special effects like outline type or drop shadows. Instead, select the appropriate font in the type menu. Create these special effects by layering text boxes or by creating them in another application such as Illustrator or Photoshop, and then importing that as a graphic element into your layout.
Rules and Frames • Rules, borders or frames must be defined as 0.25 point or greater. If “hairline” is selected, it usually will appear on laser copies, but will be too light to be seen when imaged. • Avoid using bitmap frames. These frames may print incorrectly.
Page Layout Diagrams
brass|MEDIA Inc.
541-753-8546 brassService@brassmedia.com
Below are terms and defintions used when setting up documents for advertisments in brass|CU : •
Page size/trim Set the document size to the page size dimensions.
•
Live area (.375” inside the page/trim size) All text and logo elements need to reside inside the live area.
•
Bleed size (.125” past page/trim size) If a graphical element extends to the edge of the page, extend that
element to the bleed size. This insures that the ad will bleed when it is trimmed.
::Non-bleed ads should be contained within the live area::
Page Layout Templates for InDesign, Quark and Illustrator can be downloaded form the brass|EXTRANET. If you have any questions, contact us at 541-753-8546 or brassService@brassmedia.com
3rd page
Full page
Bleed size 8.625”w X 11.125”h
Page/trim size 8.375”w X 10.875”h
.125” past the page/trim size All bleeds need to be extended to this size.
All full page ad documents need to be set to this page size.
3rd page size 2.375”w X 10.375”h
All 3rd page documents need to be set to this page size.
Live area 7.625”w X 10.125”h
.375” inside the page/trim size All live elements need to be placed within this live area. Spread
Bleed size 17.00”w X 11.125”h
Page/trim size 16.75”w X 10.875”h
.125” past the page/trim size All bleeds need to be extended to this size.
All full page ad documents need to be set to this page size.
Live area 16.00”w X 10.125”h
.375” inside the page/trim size All live elements need to be placed within this live area.
Web Web ad
Web ad size 120 x 600 pixels
SKYSCRAPER SPECS
Once ad materials have been created:
Resolution: 72 DPI
1. Upload all the assets to your file share accout
Size: 120x600
2. After uploading, please send an email to
File Size: 50 K
brassService@brassmedia.com so we can
Format: GIF/JPG
set up your ad.
Color: RGB
brass|MEDIA Inc.
Uploading & Final Checklist
541-753-8546 brassService@brassmedia.com
::We recomend printing this page to use as a guide::
Accessing File Share
Final Checklist
To make ad submission easy and efficient we offer an online file share program where files can be uploaded directly to us. Follow the steps below to access your file share account and upload your files. NOTE: Because sensitive material is being transferred, we can only give the username and password to our primary contact.
Technical
Below is also a final checklist that we hope will be a useful tool during your design process. By using this checklist we will be able to process your ads more quickly.
Acceptable File Formats (choose one) InDesign
Accessing and logging in:
1) Open, http://www.brassmedia.com/fileshare/ in a browser.
Photoshop
2) Click either “Secure” or “Non-Secure.” Note: use secure
Illustrator
when uploading mail lists or other sensitive files.
3) Insert the username and password provided to you by brass.
Quark 4.11 or greater
Other applications considered upon request
::Unacceptable files::
PDF (for final output)
Uploading files:
PageMaker
Word
1) The right pane under, “File Upload” click one of the “browse”
buttons—a choose file prompt will appear. In the prompt,
browse for the file you wish to upload. Note: you can upload
more than one file at a time. To do this, click one of the empty
“browse” buttons and follow the previous instructions again.
Include Color Proofs
Submit a color proof for every ad
Full Page Document Set Up
Page size/trim size 8.375” x 10.875”
Live area 7.625” x 10.125” .375” inside of trim
2) Click “Upload” to start transferring the files.
Bleed size 8.625” x 11.125” (if required) .125” outside of trim
3) After the files have been fully transferred they will appear
3rd Page Document Set Up
in the left pane’s folder list.
Downloading files:
Two methods of downloading files are presented below.
Method 1: 1) The left pane lists all the files available for download. Click
“Get” to the right of the file you wish to download.
2) Save the file to your hard drive (remember to note
where you saved it).
Page size 2.375” x 10.375”
Legal Compliance
Check for legal compliance issues if needed
Proofread
Proofread all ads
Colors Convert to CMYK
Convert all Pantone colors to CMYK
Convert all RGB colors to CMYK
Method 2: 1) Highlight the file you wish to download by left-clicking on it.
Images
2) After the file is highlighted, right-click on it and select
Convert all images to CMYK
Make all images 300 dpi at final output size
Include all images with files
“Download” from the drop down list.
3) Save the file to your hard drive (remember to note where
you saved it).
Fonts
Include all fonts with files
Package Mac fonts (if using macintosh platform)