Weiwei Zhou's SVA sophomore portfolio review

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Weiwei Zhou

2015-2016 Sophomore Portfolio

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CONTENT

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INTRO POSTERS -Music concert poster -Alphabetic poster

TYPOGRAPHY -Alphabetic poster -Typeface design

BOOK & MAGAZINE -Book design -Re-design magazine cover -Book cover design

LITERATURE & DESIGN PRINCIPLES -Zen project -Clouds project & Circle, Square, Triangle project -Snowflakes project & Vantage point project -Visual letter & Visual diary

BRANDING -Celebrity Logo design -My own logo PACKAGE -Juice bottle design -CD cover -Record cover desing

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INTRO Hi, there. I'm Weiwei Zhou, come from Beijing, China. I just had my 20-year-old birthday, and this portfolio was the birthday gift that I gave to myself. I eat a lot and sleep a little in the course of my sophomore year, it is a tough year with happiness and tears. I appreciate the help from all my professors, I really learned a lot. Thank you so much! By the way, I really love Coney Island. : )

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Hi! I'm Weiwei.

Photo by Yutong Chen

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This portfolio was collecteted the best works that I did this year. There were so many interesting projects and events, It was unbelieveble that I've learned so much in this year. I basicly have no idea about how to use PS, AI, and ID last year, and now, I finally got the feeling of achivement. Salute to all the money I spent on the printer machine, red bull, and dry shampoo!

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Okay, set, Go! 13


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POSTER

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COURSE: Basic Graphic Design INSTRUCTOR: Eileen Hedy Schultz SEMESTER: Fall 2015 This projest was to make a poster for a concert, and we had to select one music type of Jazz, Classical, Rock, Country, Musicians. COPY: Name of the group or soloist SIZE: 7" x 10"

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MUSIC CONCERT POSTER

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OUT DOOR VIEW

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OUT DOOR VIEW 25


COURSE: Basic Type INSTRUCTOR: Olga Mezhibovskaya SEMESTER: Spring 2016 In this project we created posters with cut-out numbers, paragraphs, titles, logos, and pictures. I've never tried this way to create posters before. The whole process was amazing and unexpectable. SIZE:11" x 7"

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ALPHABETIC POSTER

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Begin with random combination.

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I just regularly put the big numbers and these small one together, and randomly let the cutout logos and titles scattered around them. I was so glad that I did this kind of combination, it felt freshness to me. And I just took pictures of it then edit the light and contrast of them in Photoshop to make a good-looking poster.

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Typography

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Course: Basic Type Instructor: Olga Mezhibovskaya Semester: Fall 2015 The name of my typeface is VEEVO. I started to create this typeface with letter "A", the structure of it is slightly effected by art deco style. I named my typeface that means "vivo" to me, it also sounds familiar to my English name Vivian.

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TYPEFACE DESIGN

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Sonnet 18 - William Shakespeare

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BOOK & MAGAZINE

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COURSE: Computer studio INSTRUCTOR: laina leckie SEMESTER: Fall 2015 This was a book-making project. We could choose any theme that we would love to make a book of it. And my book is about LGBT marriage. I did a lot of interviews of my LGBT friends and recorded conversations and collected their pictures in order to make this book. One of them said, "We shine." Then I decided to use it as my title for the whole book. This book is meaningful to me. And thanks to my dear friends, I always belive that love wins. :)

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BOOK DESIGN

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COURSE: Basic Graphic Design / Computer studio INSTRUCTOR: Eileen Hedy Schultz / Laina Leckie This is a book & magazine cover section.

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BOOK & MAGAZINE COVER

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RE-DESIGN MAGAZINE COVER

COURSE: Basic Graphic Design INSTRUCTOR: Eileen Hedy Schultz Le point is a famous French magazine, the project was to redesign a cover for a published, worldwide but poorly designed magazine cover.

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BOOK COVER DESIGN

COURSE: Computer Studio INSTRUCTOR: Laina Leckie This book cover was designed for a famous EDM musician, Zedd. It is a personal biography, and Fall into sky is one of his best works.

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Design Principles

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COURSE: Design Principles INSTRUCTOR: Judith Wilde SEMESTER: Fall 2015 This project was about zen and the creation of images. I started this project without thinking anything, I just let my hand lead me, rather than my head. Allow myself to enter a way of working where one form dicatates the next in a spontaneous and unpremeditated way.

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ZEN PROJECT

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VISUAL LITERACY

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CLOU

COURSE: Visual Leteracy INSTRUCTOR: Richard Wilde SEMESTER: SPRING 2016 Medium: All hand drawing with ink pens.

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UDS & CIRCLE SQUARE TRIANGLE

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VISUAL LETTER

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-"Have a nice dream." -"zzzzzzzzz..."

-"It's summer again!" -"Let's blow bubbles!"

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-" ? "

-"!"

-"!@#$%^&???!!!"

-"..."

-"You are so cute!"

-"..........."


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CIRCLE, SQUARE, TRIANGLE

This project had so much chanllenges. And the drawing paper was huge! I've always had a Disney dream, and I was effected by my budism parents, so I was tring to find a interesting way to combine budism culture and my favorite Miki Maus.

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COURSE: Visual Literacy INSTRUCTOR: Richard Wilde SEMESTER: SPRING 2016 Medium: Adobe illustrator

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SNOW FLAKE & VANTAGE POINT

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SNOWFLAKE

These snowflakes just spent me one day to do it, because they were so attractive to me, I just couldn't help keep doing this project. It was really interesting to creat snowflakes with letters, and finished them with an elegant look.

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VANTAGE POINT

MOON LIGHT MOONLIGHT

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SEX TOY


LONELY LONLY

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This project was to create a geometric image that can be onterpreted from multiple vantage points. We could stretch our imagination to visualize t from 15 different points of view.

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LONLY

MOON LIGHT

SEX TOY

COCKTAIL

NICE HAT

KUNG FU

DELICIOUS CHEESE

SAVING BOX

BOILING

NAVIGATE

FISH?!

IN PROCESS

BALLET

TRAFIC LIGHT

FROG

SUSHI

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VISU

COURSE: Visual Literacy INSTRUCTOR: Richard Wilde SEMESTER: SPRING 2016 Medium: Hand drawing with markers and ink pens.

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UAL LETTER & VISUAL DIARY

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FROM: Sexy panty

FROM: Sexy panty

TO: Peach

TO: Pear lamp bulb

FROM: Sexy bikini

FROM: Banana

TO: Cherry

TO: Marilyn Monroe


VISUAN LETTER

In this project, we created a relationship between two subjects, which could be anything and anyone. I really love fruits so I just started to find ideas with them.

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FROM: Banana

FROM: Apple

TO: College students

TO: My mouth

FROM: Apple

FROM: Apple

TO: Juice bar

TO: Snow White


FROM: Banana

FROM: Banana

TO: Japenese samurai

TO: Patrick

FROM: Banana

FROM: Banana

TO: Lego

TO: Fashion sneaker

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VISUAL DIARY

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Favorite project this year for sure. It was not the fist time I recorded my daily life by drawing. It is always a interesting way to do my dairy or just make interesting cartoon works.

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BRANDING

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COURSE: Basic Graphic Design & Computer Studio INSTRUCTOR: Eileen Hedy Schultz & Laina Leckie SEMESTER: SPRING 2016 This is a branding section, It collected the the Identity for Marco Polo, and another one for myself.

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CELEBRITY LOGO DESIGN

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CELEBRITY LOGO DESIGN

I chose Marco polo in the celebrity list. He is one of the most famous traders and explorers in the world, so when I designed it, I put a little flag and a compass in the logo. They are the symbol of voyaging and exploring.

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MY OWN LOGO DESIGN

Actually it was an amazing interaction design project. We made our own logo, products and package design. I made animation and web interaction design, it's a pity that I can't show them in the book.

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PACKAGE DESIGN

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COURSE: Basic Graphic Design INSTRUCTOR: Eileen Hedy Schultz SEMESTER: Fall 2016 It is a package design section. I designed a series juice bottles, a CD cover and record cover for Lady Gaga.

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PACKAGE DESIGN

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JUICE BOTTLE DESIGN

I am a huge fan of juice and fuit smothies! So when I started to design this, I was just thinking of what kind of package will be attractive to me on the goods shelf or in the bill board on the street.

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CD COVER DESIGN

It was a CD cover design project, I always feel relaxed when I look at the water ripple, they are regularly moving with glintting in the sun or moonlight. Hope you enjoy the relaxing cello and water glintting.

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RECORD COVER DESIGN

It was a record cover design project, we started to design it just like what we did in the alphabetic poster design project. When we finished the whole design work, Olga asked us to buy different kind of paper then printed the works on them in order to see the difference visual effects and the sence of touch that paper brought to us. 153


It can also printed on sqaure cards, it's kind of like an interst of mine. I would love to collect cards like this, somtimes I see a beautiful record cover but I don't even know who the singer is, I just want a small card of the cover .

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A SPECIAL THANKS TO RICHARD WILDE / VISUAL LITERACY JUDITH WILDE / DESIGN PRINCIPLES OLGA MEZHIBOVSKAYA / BASIC TYPE EILEEN HEDY SCHULTZ / BASIC GAPHIC DESIGN LAINA LECKIE / COMPUTER STUDIO And all my friends who helped me this year. Especially Yutong Chen, thank you for the beautiful photos of Coney Island and me.

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Thank you!

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