WeddingWire Networking Night Cleveland

CLEVELAND APRIL 5TH, 2016

Cleveland

Julie Lombard

Lauren Hartman

Cleveland

Rebecca Wells

Allison Starks

Cleveland

Danny Jacobs

Michele Molnar

Julie Murphy

Cleveland

Megan Hayes Regional Manager, Customer Success WeddingWire

Cleveland

Cleveland

Cleveland

Cleveland

Cleveland

29,836 CLEVELAND

Cleveland

27,536 CLEVELAND

MEGAN HAYES, Regional Manager, Customer Success

Before Facebook

We Actually Did Work

Before Facebook

We took vacations without status updates

Before Facebook

When we liked things …we simply smiled

Before Facebook

After Facebook...

Why Is Social Media So Valuable?

74%

Of All Internet Users

2.13

Billion People

COUPLES FOLLOW YOU

61%

of couples ‘follow’ or ‘like’ their wedding professionals

REASONS WHY THEY FOLLOW YOU

COUPLES TAKE ACTION

40%

of couples will comment on your post, tag their friend or post their own photo

COUPLES CONTACT YOU

34%

of couples will contact a wedding professional through social media

THEY EXPECT YOU TO BE SOCIAL

62%

say wedding professionals not on social media are ‘outdated’

ONLY 4% CAN’T BE FOUND

OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE

Engaged Couples

Engaged Couples

Engaged Couples

in 2015

in 2017

in 2020

+2

The best social network to reach engaged couples:

PINTEREST 5 TIPS

2 out of 3

pins originate from businesses

5X more

active than our Facebook fans

1

Improve your board titles and descriptions with keywords

2

Optimize Pin descriptions with a mix of keywords & hashtags

3

Use Rich Pins to append more information to your pins

4

Don’t just publish Pins – like, comment, re-Pin your followers

5

Install the Pin It Button on your website and blog

INSTAGRAM 5 TIPS

300 million

monthly active users

30 billion

photos shared

53% of

of internet users who are 18-29

How to Create an Instagram Account 1) 2) 3) 4) 5)

Download the app Sign up with a business email address Create a username (your business name) Upload a photo Add relevant hashtags, tag people, use locations for greater reach

1

Mix event photos with behind-thescenes photos & promos

2

Link additional social networks like Facebook and Twitter

Select which networks your business uses to save time by posting across multiple networks at once

3

Include popular non-branded hashtags to be discovered

4

Encourage user generated content with branded hashtags

5

Embrace Instagram for short video content, not just photos

FACEBOOK 5 TIPS

> 5X US

4.6 million

Users relationship status is Engaged

1

Include a mix of photos and videos in each of your posts

3 billion video views/day

2 billion shared/day

2

Keep your promotional posts to a minimum

3

Find the best time to post updates for your business

Highest traffic occurs mid-week between 1-3pm Engagement is 18% higher on Thursday and Friday

4

Monitor your Insights to understand what is working

55

Create a contest to encourage new Business Page ‘Likes’ ‘Like’ your business page and then: - Like / comment on a post

- Publish to your page - Send your page a message

CREATE VIDEOS

Easily Turn Your Photos into Professional Videos

Create a YouTube Account and Easily Post your Videos for an SEO Boost!

1 billion unique monthly visitors 2nd largest search engine in U.S.

reach more 18-34 than any network

6 billion hrs watched per month

REVIEW FACTORS

REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING

COUPLES READ REVIEWS

95%

use reviews to select pros

YOU GET MORE TRAFFIC

123% increase with 11+ reviews

QUALITY

QUANTITY

CONSISTENCY

RECENCY

16 Wedding Reviews Per Year

Most Written 2-3 Weeks After

The Easiest Way to Get Reviews

JUST ASK!

Cleveland

Cleveland

City Name Goes Here