"The Hard Way—a KFC Virtual Training Escape Room" was produced in association with Wieden+Kennedy's inventive innovation gathering, W+K Lodge, and intended for the Oculus stage using the Rift headset and Touch controllers. "What energizes us is exploring different avenues regarding new devices and mediums to recount stories. VR turned into an undeniable decision to make an immersive affair that shows students how to make KFC's Original Recipe. The escape room idea expands on the unadulterated preparing and utility of the experience into something that is additionally engaging and associated with KFC's notorious organizer," said Jonathan Minori, W+K Lodge plan executive.