3. Digital business and eCommerce management

By Dave Chaffey

This one of the best eCommerce books offers the knowledge and skills you need to run and manage a digital business. You can learn the right strategies and tactics that you can implement to make your digital business successful. Know when and where to make investments in digital technology, media, and sources.

This eCommerce book is written in an engaging and informative style, making it perfect for even students in digital business and eCommerce. You’ll learn the structured approach to plan and implement a digital business strategy for distinct types of organizations. Read this book to know the latest digital marketing techniques in content marketing, SEO, and social media platforms.

4. Building a StoryBrand: Clarify your message so customers will listen

By Donald Miller

Storytelling is one of the best ways to make a long-lasting impact on customers. To build an eCommerce brand it’s important to attract the right customers and drive sales. Most often marketers and business owners struggle to create a connection with their potential customers and drive them to take action. It’s difficult to cut through the chaos and reach customers. This book can guide you on how to communicate effectively with your customers.

Learn how you can create clear and distinct messages that are understandable by customers. In this eCommerce book, Donald Miller has shared a proven system that can help you engage and truly influence customers. This one of the best eCommerce books can teach you the seven universal story points to whom all humans respond.

5. eCommerce evolved: The essential playbook to build, grow & scale a successful eCommerce business

By Tanner Larsson

Ecommerce Evolved is one of the top eCommerce books for beginners. This eCommerce book can educate readers about simple and proven formulas to help build, grow, and scale an eCommerce business today. In the first half of this book, the author has provided 12 principles of eCommerce that have been developed after working with 10,000 distinct businesses.

Part 1 of this book is called Evolved Strategy which explains how eCommerce businesses work. Part 2 is Evolved Intelligence which discusses the most underutilized aspect of eCommerce businesses. From part 3 which is Evolved Marketing, you can learn how to leverage your business data to create systematic and highly automated marketing campaigns that provide massive return on investment.