Snow regions In some parts of the country, the arrival of spring is not viewed in the same way as it is in other warmer regions. When you are targeting your spring ads, be sure to focus on those areas where winter is cold. That is where you will find people that are so ready for a little sunshine in their lives as they bid farewell to the cold and snowy season. These are the folks that are very excited for spring, and who are likely to be the most receptive to ads that highlight spring related products.