Webinar Agenda
1
The Marketing Landscape Has Changed. Again.
2
Competitive Analysis – Where to Begin?
3
Is Your Act Together?
4
Why Do This in the First Place: ROI
Why We Care About Search Marketing
It's not Rocket Science; It is about Rigor
Get This: Scorecards Linked to your KPIs
Holding SEO accountable for business results
@webmarketing123 #123webinar