NON-PROFITS + WEB3: THE PERFECT MATCH
WHAT IS IT ABOUT?
Provide non-profits with the power of Web3 technology by leveraging the creation and sale of utility-focused NFTs to expand their fundraising efforts while creating value for their donors.
FUNDRAISING EFFORTS Donor Acquisition
Donor Retention
44%
Direct Mail: ROI between -25% and 0% e-Mail: Response rate of 0.05%
average retention rate for non-profits
One of the lowest across industries
From The Perspective of The Donor, Donating to a Non-Profit Creates
54%
ZERO TANGIBLE VALUE*
of lapsed donors did so because they grew tired of receiving high volumes of “salesy” emails/mails.
POST DONATION, THE DONOR IS LEFT WITH RECEIVING THE NON-PROFIT'S NEWSLETTER AS WELL AS LOADS OF DIRECT MAILS AND EMAILS** ASKING FOR MORE DONATIONS. * Outside of a tax deduction ** 25 emails on average per year per donor
It is time to bring a true paradigm shift with the way donor acquisition and retention initiatives have been run until now.
WEB3 REPRESENTS THIS PARADIGM SHIFT WEB3?
Web3 refers to the third evolution of web technologies. Includes the decentralized applications that run on Blockchain: non-fungible tokens (“NFT”) and cryptocurrencies.
NFT?
Non-fungible tokens (NFTs) are cryptographic assets on a Blockchain with unique identification codes and metadata that distinguish them from each other.
20.5B
Individuals buy NFTs to collect digital art and/or access various perks on top of their purchase. NFTs to which perks are attached are called utility-focused NFTs. Examples of utility: access to communities with virtual and IRL ("in-real life") meetups, access to games...
$
The global NFT market size in 2022, expected to grow at a compound annual growth rate (CAGR) of 33.9%
Web3 for Non-Profits leverages NFTs to
Acquire donors by giving them an NFT in exchange for their donation. Retain donors for giving them access to engaging utilities attached to their NFTs.
Percentage
NFT Funnel by Ethnicity in The U.S.
ACQUIRE NEW DONORS
60
ONE IN EIGHT U.S. ADULTS AGED 25-34 ARE PLANNING TO BUY NFTs IN 2023.
40
GROW YOUR COMMUNITY
20
NFT TRANSACTIONS PROPEL THE CREATION OF ENGAGED COMMUNITIES THAT BRING ALL DEMOGRAPHICS TOGETHER.
0
NFT Awareness
NFT Interest
NFT Ownsership
Funnel Segment White
African American
Hispanic
All Others
WEB3 IS CARBON NEUTRAL WEB3 FOR CHARITY LEVERAGES THE SUSTAINABLE, CARBON NEUTRAL ETHEREUM BLOCKCHAIN.
WHAT WEB3 MEANS TO NON-PROFITS 4 key processes to successfully integrate Web3 into donor acquisition and retention initiatives:
CONTACT US
+1 310.648.0873 Community Expansion
Utility-Focused NFTs Design
NFTs Private Utility Programs and Public Sales Follow-Up
nick@web3forcharity.com
SOURCES https://nonprofitssource.com/online-giving-statistics/#Email https://www.qgiv.com/blog/fundraising-statistics/ https://donorbox.org/nonprofit-blog/nonprofit-statistics https://www.grandviewresearch.com/industry-analysis/non-fungible-token-market-report CREATED BY Web3 for Charity