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You can see when we do this, the number of websites decreases all the way to 140,000! That's a much more reasonable amount... Don't you think? Alright, we'll call this number (140,000) "Results" Once we have these 2 numbers, we can use them to calculate something called an R/S ratio, which is basically a ratio used to determine how much demand there is for a product/keyword. R = Results S = Searches From our example above, we've said that the keyword "organic gardening" was searched 17,246 times last month, so S would be 17,246. We've also found that their were 140,000 websites advertising this keyword, so R would be 140,000 Now, let's divide the 2 numbers 140,000/17,246 = 8.12 Our R/S ratio for this keyword is 8.12. I know from experience that this isn't a very good R/S ratio. Typically the lower the number is, the more profitable the keyword will be for you, should you decide to create a website based on the keyword. What you'll need to do is go through each of the keywords in your list and come up with R/S ratios for all of them. Then, pick the keyword(s) that have a low R/S ratio and yet have quite a few searches the previous month. I know what you're saying... This is hard frickin' work! You're right... I hate doing it. So, let me show you a much easier way to do this, using Keyword Elite. This is a cool new tool that saves me a heck of a lot of time and I figure, what the heck... I might as well show you an easier way to do this... but remember, you don't have to do it the quick way. You CAN do this manually if you want.
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