Think Rubix 2022 Impact Report

Page 1

electorate environment arena engagement entrepreneurship purpose-driven prosperity mission organize business philanthropy purpose-driven marketing trends brand activism social intentions tools strategy courage change beyond purpose action impact marketplace electorate environment arena engagement entrepreneurship purpose-driven prosperity mission organize business philanthropy purpose-driven marketing trends brand activism social intentions tools strategy beyond purpose courage change beyond purpose culture marketplace electorate environment arena engagement bottom line purpose-driven prosperity mission organize business narrative storytelling purpose-driven marketing trends brand activism intentions tools challenges purpose action impact culture entrepreneurship leadership decision-making transform bottom philanthropy government complex social challenges narrative social innovation access values beliefs social impact good action impact culture challenges purpose action impact culture entrepreneurship leadership decision-making transform bottom philanthropy government complex social challenges narrative social innovation access values beliefs social impact good action impact culture challenges purpose action impact culture entrepreneurship leadership decision-making challenges purpose arena engagement entrepreneurship leadership decision-making organize business philanthropy government complex social trends brand activism social innovation access values beliefs beyond purpose action impact culture challenges purpose arena engagement entrepreneurship leadership decision-making organize business philanthropy government complex social trends brand activism social innovation access values beliefs Library of Impact 2022

Table of Contents 00

2022 Annual Report

Published: July 2023

Questions: obd@thinkrubix.com

our team our impact our 2022 news our clients & partners impact our 2022 news our clients & partners our work a letter 2022 news our clients & partners our work a letter from our our clients & partners our work a letter from our founder our partners our work a letter from our founder our team our impact our work a letter from our founder our team our impact our 2022 letter from our founder our team our impact our 2022 news our our founder our team our impact our 2022 news our clients & our team our impact our 2022 news our clients & partners our impact our 2022 news our clients & partners our work a letter 2022 news our clients & partners our work a letter from our our clients & partners our work a letter from our founder our partners our work a letter from our founder our team our impact our work a letter from our founder our team our impact our 2022 letter from our founder our team our impact our 2022 news our our founder our team our impact our 2022 news our clients & our team our impact our 2022 news our clients & partners our impact our 2022 news our clients & partners our work a letter 2022 news our clients & partners our work a letter from our our clients & partners our work a letter from our founder our partners our work a letter from our founder our team our impact our work a letter from our founder our team our impact our 2022 letter from our founder our team our impact our 2022 news our our founder our team our impact our 2022 news our clients & our team our impact our 2022 news our clients & partners our impact our 2022 news our clients & partners our work a letter 2022 news our clients & partners our work a letter from our our clients & partners our work a letter from our founder our

02

partners our work a letter from letter from our founder our founder our team our our team our impact our impact our 2022 news

2022 news our clients our clients & partners & partners our work a our work a letter from letter from our founder our founder our team our our team our impact our impact our 2022 news

2022 news our clients our clients & partners & partners our work a our work a letter from letter from our founder our founder our team our our team our impact our impact our 2022 news

2022 news our clients our clients & partners & partners our work a our work a letter from letter from our founder our founder our team our our team our impact our

Our Team SECTION 02 08 Our Impact SECTION 03 10 A Letter From Our Founder 06 SECTION 01 12 Our 2022 News SECTION 04 Our Clients & Partners SECTION 04 14 Our Work SECTION 06 18 03

The Way Forward

01
04

FRIENDS,

We live in a world increasingly impacted by the triple bottom line. Culture has become the new marketplace, the new electorate, and the new environment providing new arenas for engagement.

Businesses are leveraging cultural trends, such as influencer marketing and brand activism, to reach new customers.

Governments are struggling to keep up with the pace of innovation exercising good governance among a politically polarized electorate and ever evolving social demands.

Philanthropy is adapting to the growing need to address racial and gender wealth gaps with practices that decolonize wealth.

In every facet, culture is playing an increasingly important role in individual decision-making. People are no longer satisfied with access alone; they want to align themselves with brands, governments and causes that share or represent their most authentic values and beliefs.

This means the decisions we make as leaders and decision-makers carry a weight that extends far beyond our own brands and organizations now more than ever. We know that social impact requires more than just good intentions –it requires the right tools, strategies, and the courage to lead change.

Meet Think Rubix & Company: The Agency for Social Impact.

At TR & Co., we are dedicated to helping entrepreneurs, leaders, and decisionmakers broaden the public square and transform multiple bottom lines. We are on a mission to organize business,

philanthropy, and government in concert to address complex social challenges at their roots, in order to create purpose-driven prosperity.

At TR & Co., we believe that working together is the key to creating the kind of inclusive society most of us want to live in. Our renewed focus on narrative, storytelling, and purpose-driven marketing gives us the vision to scale our impact. And that’s where you come in.

We understand that navigating today’s complex social challenges can be difficult. Simply having a purpose is

not enough.

Whether you’re an entrepreneur, leader, or decision-maker, we invite you to join us on this journey. Help us drive the change that we know is possible. To work together towards a world where the potential of our impact is just as meaningful as the potential of our profit.

Join us in going beyond purpose.

Tristan Wilkerson, Founder and CEO
05
“We must take the steps necessary to turn that purpose into action in order to achieve the impact that lives beyond purpose. And so, that’s exactly what we’re going to do.”

Our Team

“The progress and impact Think Rubix made in 2022 were key factors in merging 3i Creative Communications into the company. In collaboration, TR&Co. more comprehensively services both agencies’ clients with expanded services, capacity and expertise across the board, especially TR’s storytelling work focused on purpose-driven marketing, branding, and narrative design.”

02
06

OUR 2022 EMPLOYEE HIGHLIGHTS

At Think Rubix, our team members come from various backgrounds, locations, and cultures, bringing unique perspectives and skills to the table. We believe that our diverse workforce not only reflects the communities we serve but also strengthens our ability to drive positive change.

OUT OF ALL OUR TEAM MEMBERS IN 2022:

53% identified as non-white

Global Team

53% hold a masters degree or higher

59% are female

18% of our leaders are women

Our staff calls all corners of the world home, from Botswana to the Bay Area, Washington DC to Arkansas. Additionally, 59% of our team hails from the American South, bringing a unique perspective and understanding of the communities we serve.

18% have earned their doctorates

We believe that our diverse and highly educated team is a key differentiator in the social impact consultancy space and is a testament to our commitment to equity and excellence in all that we do.

07

Our Impact

03
“At Think Rubix, we believe that together, we can achieve more. Our library of impact is a testament to the power of collaboration and teamwork, and the positive impact that can be created when we work together towards a common goal. I am confident that together, we will continue to drive positive change and create a better future for all.”
08

OUR 2022 IMPACT HIGHLIGHTS

Whether in Botswana, South Africa or Little Rock, ArkansasWe’ve reached nearly 1 million people over the course of last year including community members’ various efforts across the globe. From standing beside the first black nominee for Governor of Arkansas to working alongside a financial institution aiming to learn their communities better, we get impact.

SOME OF OUR OTHER AREAS OF IMPACT INCLUDE THAT WE:

Hosted national political leaders for a “Democrats for the People” tour stop in Little Rock, Arkansas, where we brought together 50 community leaders, including DNC Chair Jamie Harrison, for a Rural Roundtable Discussion focused on support for black farmers, economic development, and the impact of ARP funds in the local area, as well as broadband investment.

Planned a virtual gathering of young Black agricultural trailblazers from across the Southeast, specifically highlighting students at HBCUs across the country.

Convened prominent black leaders for a conversation on the importance of voter protection and the vital role black voters play in the DNC. Released four white papers tailored to the topics of an equitable cannabis industry, connecting with communities on the margins, diversity facilitation and a guide for municipalities utilizing American Rescue Plan funding.

Published over a dozen thought pieces highlighting issues and trends affecting communities most impacted by public policy and leadership.

09

Think Rubix Honored as 2022

04

Our 2022 News 10

Minority Business of the Year for Women Think Rubix Honored as 2022 Minority Business Workplace for Women Think Rubix Honored as 2022 Minority First Workplace for Women Think Rubix Honored as 2022 Culture-First Workplace for Women Think Rubix Honored Design a Culture-First Workplace for Women Think Rubix How to Design a Culture-First Workplace for Women Think Year How to Design a Culture-First Workplace for Women of the Year How to Design a Culture-First Workplace for Women Business of the Year How to Design a Culture-First Workplace Minority Business of the Year How to Design a Culture-First as 2022 Minority Business of the Year How to Design a Culture-First Honored as 2022 Minority Business of the Year How to Design Rubix Honored as 2022 Minority Business of the Year How Think Rubix Honored as 2022 Minority Business of the Year for Women Think Rubix Honored as 2022 Minority Business Workplace for Women Think Rubix Honored as 2022 Minority First Workplace for Women Think Rubix Honored as 2022 Culture-First Workplace for Women Think Rubix Honored Design a Culture-First Workplace for Women Think Rubix How to Design a Culture-First Workplace for Women Think Year How to Design a Culture-First Workplace for Women of the Year How to Design a Culture-First Workplace for Women Business of the Year How to Design a Culture-First Workplace Minority Business of the Year How to Design a Culture-First as 2022 Minority Business of the Year How to Design a Culture-First Honored as 2022 Minority Business of the Year How to Design Rubix Honored as 2022 Minority Business of the Year How

Year How to Design a Culture-First Workplace Business of the Year How to Design a Culture-First Minority Business of the Year How to Design a CultureMinority Business of the Year How to Design a as 2022 Minority Business of the Year How to Honored as 2022 Minority Business of the Year

Think Rubix Honored as 2022 Minority Business of the Year

Read More

How to Design a Culture-First Workplace for Women

Think Rubix Honored as 2022 Minority Business of the Think Rubix Honored as 2022 Minority Business Women Think Rubix Honored as 2022 Minority Workplace for Women Think Rubix Honored as 2022 Culture-First Workplace for Women Think Rubix Honored Culture-First Workplace for Women Think Rubix Design a Culture-First Workplace for Women Think How to Design a Culture-First Workplace for Women Year How to Design a Culture-First Workplace Business of the Year How to Design a Culture-First Minority Business of the Year How to Design a CultureMinority Business of the Year How to Design a as 2022 Minority Business of the Year How to Honored as 2022 Minority Business of the Year

Little Rock Soiree Magazine - Women’s leadership in the workplace doesn’t have to lead to burnout.

Part of designing a culture-first workplace means recognizing our cultural demands on women to bear heavy responsibilities both in and out of the workplace. This means companies have a big opportunity to reorient workplace culture with women at the center.

Read More

Think Rubix Honored as 2022 Minority Business of the Think Rubix Honored as 2022 Minority Business Women Think Rubix Honored as 2022 Minority Workplace for Women Think Rubix Honored as 2022

Culture-First Workplace for Women Think Rubix Honored Culture-First Workplace for Women Think Rubix Design a Culture-First Workplace for Women Think How to Design a Culture-First Workplace for Women

Arkansas Money and Politics - The Little Rock Chamber of Commerce has awarded Think Rubix, a public affairs firm aimed at social, cultural and brand innovation, with the Minority Business of the Year award for 2022.
11

Our Clients & Partners

05 12

At Think Rubix, we’re proud of the impact we’re making in our clients’ communities and on a global scale. With a client base that’s 76% black-led , with 47% being woman-led , we’re committed to driving diversity and equity in the organizations we work with.

12% political campaigns

47% nonprofits

12% issue-based advocacy

12% financial institutions

6% government agency

35%

of these clients had multi-year contracts with us, further solidifying our relationships and demonstrating the continued trust they have in our work.

At Think Rubix, we are more than just a consultancy, we are a partner to those working to create impact. And we’re proud of the difference we’re making, one client, and one community at a time.

OUR 2022 CLIENT HIGHLIGHTS
THE BREADTH OF OUR CLIENTS IS JUST AS IMPRESSIVE AS THE DEPTH OF OUR IMPACT.
13

Diverse vendors bring unique perspectives, experiences, and skills to the table, enriching our organization and leading to more innovative and effective solutions. By actively seeking out and working with a variety of vendors, we can ensure that our products and services are inclusive and accessible to a wider range of people and communities. Additionally, supporting diverse vendors helps to break down systemic barriers and create a level playing field in the business world.

38%

of our vendors are minority-owned, demonstrating our commitment to promoting diversity and inclusivity in our business dealings.

25%

of our vendors are women-owned and operated, supporting gender equality in entrepreneurship and the business world.

34%

50%

of our vendors are local businesses in the communities where we have offices, contributing to the local economy and creating mutually beneficial relationships.

of our subcontractors are minorities or minority-owned entities, with 44.4% being black men, reflecting our dedication to promoting diversity and creating equal opportunities in our supply chain.

OUR 2022 PARTNER HIGHLIGHTS
06
14

your bottom line we are driven to organize business, nonprofits, address complex social challenges at their roots in order to transforming your bottom line we are driven to organize business, in concert to address complex social challenges at their roots

prosperity transforming your bottom line we are driven to

governments in concert to address complex social challenges purpose-driven prosperity transforming your bottom line nonprofits, and governments in concert to address complex social to create purpose-driven prosperity transforming your bottom business, nonprofits, and governments in concert to address complex in order to create purpose-driven prosperity transforming your organize business, nonprofits, and governments in concert to address their roots in order to create purpose-driven prosperity transforming driven to organize business, nonprofits, and governments in concert challenges at their roots in order to create purpose-driven line we are driven to organize business, nonprofits, and governments complex social challenges at their roots in order to create purpose-driven your bottom line we are driven to organize business, nonprofits, address complex social challenges at their roots in order to transforming your bottom line we are driven to organize business, in concert to address complex social challenges at their roots

prosperity transforming your bottom line we are driven to

governments in concert to address complex social challenges purpose-driven prosperity transforming your bottom line nonprofits, and governments in concert to address complex social to create purpose-driven prosperity transforming your bottom business, nonprofits, and governments in concert to address complex

purpose-driven
and
purpose-driven
and
in order to create purpose-driven prosperity transforming your Our Work 06 15

Advocacy and community engagement

Advocacy and Community Engagement is crucial to build and maintain relationships with key stakeholders and communities. Our team of experts specializes in developing and implementing strategies for community engagement, outreach, and advocacy. We work closely with our clients to understand their goals and the needs of the communities they serve, and we utilize this information to create and execute effective outreach and engagement plans. We also provide guidance on grassroots mobilization, coalition building, and grassroots campaigns, to empower organizations to make an impact and achieve their objectives.

OVERVIEW

Dr. Chris Jones approached Think Rubix with a vision to build a more equitable Arkansas through his candidacy for Governor. The Chris Jones for Governor campaign demonstrated the impact of our margins framework in action. We elevated local leadership, fortified political networks, and utilized tools and software to increase name identity, build unlikely coalitions, and activate voters across the political spectrum. The campaign left a legacy of action and involvement with a lasting impact on the state party and affiliates.

CHALLENGE

Jones’ biggest challenge was name identity. Polling showed that when voters were aware of all candidates, Chris Jones was the primary selection. Unfortunately, most voters did not know who Chris was. We needed to get his name out there. The Jones campaign needed to overcome a lack of institutional support and voter apathy to reach target turnout numbers. We had to figure out how to locate and activate the electorate.

16

SOLUTION + APPROACH

Our team joined forces with the Jones team to unleash a powerhouse campaign that showcased the candidate’s bold vision for Arkansas and forged a lasting progressive infrastructure. Our team crafted a tailored strategy, focusing on direct voter engagement and grassroots organizing. Together, we dominated the statewide race, putting Arkansans’ needs, questions, and futures front and center.

The Jones campaign faced the challenge of galvanizing a diverse coalition of voters. To overcome this, we deployed a multi-pronged field strategy that forged relationships with local Democratic parties, community leaders, and marginalized voters. Early on, we emphasized direct voter contact through calls, texts, and door-to-door canvassing. Recognizing the need for political education, we offered weekly training sessions for volunteers, both online and in-person. We rallied a volunteer army with the capability to reach over 100,000 voters in hours, creating a lasting social action network for future electoral coalitions.

In addition, we worked hand in hand with Chris to plan, schedule, and execute two impactful tours across the state. Early in the campaign, Chris embarked on a journey to visit every one of the 75 counties, meeting with voters and local thought leaders, making invaluable connections along the way. Each stop was a platform to hear from marginalized voters and spread the campaign message. The second tour brought Chris directly to voters’ doorsteps, canvassing communities across the state. Our team was equipped with voter registration materials at every campaign event, and voter registration was a key focus for community groups and volunteers.

SERVICE OFFERINGS

Campaign Strategy + Advising

Coalition Building & Educational Awareness

Grassroot Advocacy and Social Mobilization

IMPACT

Mobilized over 300,000 voters in Arkansas for a first-time candidate with limited name recognition and funding, leaving a lasting impact on the political landscape in the South.

Led the historic nomination of the first Black Nominee for any major party in the state of Arkansas who secured 70.5% of the vote share in the Democratic Primary.

Executed a strong 18-month strategy that prioritized high visibility and direct voter contact, driving real change and hyper-local impact

Trained a new class of political volunteers who are prepared to work on future Arkansas campaigns.

17

Strategic communications and marketing

Strategic Communications and Marketing helps organizations build and maintain a positive image through targeted messaging and effective campaigns. Our team of experts specializes in crafting compelling narratives and creating content that resonates with your target audience. We use data-driven insights to develop and execute marketing strategies that drive business growth. Whether it’s through traditional or digital channels, we work closely with our clients to ensure that their message is delivered to the right people, at the right time, in the right way.

OVERVIEW

Since its founding in 1967, the Illinois Legislative Black Caucus Foundation has never let up on its mission to ensure African Americans have a voice and a stake in their state legislature. With sponsored initiatives making tremendous gains in areas like housing, health, and education, ILBCF is proud to work for and with all Black citizens in the state of Illinois. Currently, the caucus consists of 10 Black Senators and 21 Black Representatives serving in the legislature.

CHALLENGE

Amidst the global pandemic, the art of hosting in-person events underwent a drastic transformation, and the ILBCF faced a daunting challenge as they prepared for their premier annual conference in October 2022. With only two months until the event, they sought the expertise of TR to boost attendance, secure high-profile keynote speakers, and ignite excitement through a fun and engaging email marketing campaign.

SOLUTION + APPROACH

Our team sprang into action and achieved remarkable results. The conference saw a 30% increase in attendance, with over 2,500 attendees gathering to network, learn, and be inspired. We secured A-list keynote speakers who delivered thought-provoking talks and engaging panel discussions, elevating the conference to new heights. Our email marketing campaign generated a 40% open rate and a 15% click-through rate, driving registration and creating a buzz around the event.

18

In conclusion, our strategic intervention transformed the ILBCF annual conference into a rousing success, overcoming the obstacles posed by the COVID-19 pandemic and delivering tangible results for our client. We are proud of the impact we made and look forward to supporting ILBCF in their future endeavors.

SERVICE OFFERINGS

Integrated Marketing Campaign Strategy + Implementation

Content Marketing + Social Media Campaigns

IMPACT

Increased ILBCF’s marketing audience by 40% Created and Implemented an 8 Week Comprehensive Email Marketing Strategy Secured High-Profile Individuals including Ernest Green of the Little Rock 9, LaToya Jones, and more.

19

Strategic planning and research

Strategic Planning & Research allows organizations to make informed decisions by providing in-depth analysis and actionable insights. Our team of experts utilizes cutting-edge research methods to gather data and conduct market analysis, allowing for the development of effective strategies for achieving long-term goals. We work closely with our clients to understand their unique needs and tailor our approach to provide customized solutions. By leveraging our expertise, businesses can stay competitive in today’s ever-changing market.

OVERVIEW

The promise of economic mobility remains out of reach without strategic partners willing to step up and do the hard work of interrupting debt and poverty cycles and forging new, sustainable, and equitable roads to financial prosperity for all. Southern Bancorp is one of those critical partners with a clear-eyed, bold mission of helping strengthen underserved communities through financial access and investment. Now, as Southern Bancorp moves into the historic 12th Street corridor of urban Little Rock, there is a potential to usher in a new era of financial wellbeing, economic growth, and flourishing communities.

CHALLENGE

The 12th Street corridor presents an opportunity for Southern Bancorp to strengthen its commitment to financially underserved and economically struggling communities. To prepare for the first bank branch opening in the 12th Street Corridor, Southern Bancorp approached Think Rubix to conduct an integrated campaign to research the market and engage key community stakeholders to gain three key insights: understanding top priority needs for the un/underbanked populations, identifying persistent challenges that Southern Bancorp will need to address, and highlighting a path forward to a rich, fulfilling, and mutually beneficial relationship with this community. Doubts about banking institutions, election fatigue leading to lowered motivation to interact with canvassers, and overall reservation about engaging with people outside the community made it intensely challenging to get access to crucial data required to successfully complete this project.

20

SOLUTION + APPROACH

From the outset of our partnership, Southern Bancorp and Think Rubix understood that collecting data on a community that is notoriously undercounted, understudied, and underinvested in would take an intentional, culture-first engagement approach. As a firm with deep ties to the corridor, Think Rubix knew that patience and persistence would eventually pay off, and it did. Over a period of four months, Think Rubix deployed both internal and external canvassers to knock on doors throughout the community surrounding the 12th Street Corridor and administered two surveys over eight separate occasions. Two independent iterations gave us the opportunity to triangulate our results, examine how repeatable and robust they are and tease apart the most vital insights. Based on these insights, we developed actionable strategies and used our deep ties to the corridor to catalyze partnership between Southern Bancorp and Community leaders.

SERVICE OFFERINGS

Research

Strategic planning

IMPACT

First mix-method research in the 12th St Corridor focused exclusively on banking and economic aspirations

Surveyed 1 in 4 residential adults in our target universe

Identified Community leaders and influencers Catalyzed partnerships between Southern Bancorp and Community leaders.

21

Message and brand development

Message and Brand Development creates a distinct and memorable brand identity. Our team of experts specializes in developing a clear and consistent message that effectively communicates the unique value of your organization. We work closely with our clients to understand their target audience and industry to create a compelling brand story that differentiates them in the marketplace. We also provide guidance on visual identity, tone of voice and messaging architecture to ensure that your brand is communicated effectively across all channels.

OVERVIEW

At Think Rubix, we know that every election shapes our daily lives and livelihoods, from Presidential races all the way down to local public officesand we know how to win at every level. Local elections, in particular, often have the most significant impact on our communities but rarely get the resources, attention, and strategy they deserve. So when Cara Connors, an upstart, experienced lawyer with a vision for an ethical and equitable legal system in her native Arkansas, came to Think Rubix with the goal of being elected Judge of the 12th Division Circuit Court, we recognized a golden opportunity to deliver meaningful change. Our team got to work straight away assisting Connors with launching, running, and ultimately winning her campaign using our unique, datainformed, margins-centered approach to political engagement.

CHALLENGE

Cara’s team had a short window to demonstrate success and win her election. This meant that she needed a hyper-targeted approach to voter mobilization. She needed a team with a winning strategy and successful track-record.

22

SOLUTION + APPROACH

Our team worked in close partnership with Connors to launch her campaign with a fresh, compelling brand identity that communicated her ethics, fairness, and experience alongside a holistic campaign plan that laid out her path to victory. Together, we developed and ran a hyper-local campaign that centered the needs, frustrations, and hopes of 12th Division voters instead of tying the race to national issues.

Our team created a logo, website, and design collateral that honed in on the candidate’s strong principles and people-first approach to justice. With positive feedback from voters and the candidate herself, the team also developed mailers, billboards, door hangers, and social media posts with the primary goal of boosting Connors’ name recognition across the district in accordance with the Engagement Studio’s campaign strategy. These dynamic designs were crafted to catch voters’ attention while also preempting arguments against her candidacy. To achieve this, the team utilized her deep experience in trial law, proven track record of court advocacy, and success stories from individuals in the district that spoke to her compassion, expertise, and extraordinary ability to deliver outcomes that both protected the community and established restorative justice.

We began crafting the campaign strategy by identifying the unique voter universe that Connors would need to focus on to win. Although data on the voters, demographics, and even the borders of the 12th Division itself was scarce, the team used every resource available to compile a reliable dataset for the district that had never been done before. This databuilding was crucial to understanding how the campaign could leverage limited resources for maximum impact. Once her winnable universe was identified, the team highlighted the individuals most likely to vote based on concurrent races such as the Arkansas gubernatorial primary and focused on expanding her name recognition in these communities. As the campaign progressed, the studio built out a field strategy centered on making personal connections through door-knocking, community events, and speaking directly to voters at every opportunity.

IMPACT

Won the race by a 13 point lead over her opponent

Our internal forecasting mapped out a strategy that informed us that Connors would need to turn out 5,738 voters to win, and she ended up turning out 5,007 voters (an almost 90% accuracy prediction rate)

SERVICE OFFERINGS Messaging Collateral Design Web Design + Digital Experiences Content Development 23

Government relations

Government Relations helps organizations navigate the complex and ever-changing political landscape. Our team of experts specializes in building relationships with government officials and agencies to advance the interests of our clients. We monitor and analyze legislation and regulations that may impact your business and develop strategies to influence policy decisions. We also provide guidance on lobbying, grassroots mobilization and coalition building to ensure that your voice is heard by the right people. By leveraging our expertise and connections, organizations can effectively advocate for their interests and achieve their goals in the public sector.

OVERVIEW

Think Rubix partnered with PushBlack in 2022 to launch a comprehensive campaign for Black liberation. Through extensive research, collaboration, and community engagement, the two organizations set their sights on criminal legal system change aligned with the principles of abolition. The goal was to create alternatives that support communal values and equity for all intersecting identities. The focus was on generative outcomes, such as preventing police violence, establishing community care systems, and influencing policy and institutional change. With the aim of measuring progress and holding themselves accountable, Think Rubix and PushBlack are committed to working together to achieve a future of justice and peace for Black communities.

CHALLENGE

Despite the ongoing struggle for Black liberation being a collective effort, the role of media and cultural platforms in accelerating change cannot be overstated. With the rise of digital media, PushBlack, as the nation’s largest media platform dedicated to Black history, politics, and culture, is presented with a unique opportunity to drive change and create impact. However, the challenges of navigating a complex media, cultural, political, and economic system, while also building a community to support the vision of Black liberation, are significant. It is therefore with a sense of determination that PushBlack, in partnership with Think Rubix, embraced the challenge of advancing Black liberation through a strategic and impactful campaign. Our goal was to effectively dismantle oppressive systems, build community autonomy and equity, and foster positive change in the criminal legal system and beyond.

24

SOLUTION + APPROACH

PushBlack and Think Rubix have undertaken a comprehensive effort to create lasting change towards Black liberation. Our approach is centered on a liberatory campaign aimed at transforming the criminal legal system through abolitionist-aligned means. Our focus is on generating alternatives that support communal values and building community autonomy, transformative justice, and equity across all dimensions of oppression. To achieve our goals, we have identified four key objectives: understanding PushBlack’s role in the current media, cultural, political, and economic system, charting the path to maximize our impact, selecting the best tools to build a community behind our vision, and developing reliable metrics to measure progress and hold ourselves accountable. Our campaign will prioritize preventing police violence, establishing systems of community care, and influencing policy and institutional change. We understand that true liberation requires an intersectional approach, considering the needs and experiences of diverse communities. With a focus on the generative side of abolition, we aim to create a future where communities are safe, happy, and healthy, free from the forces of oppression.

SERVICE OFFERINGS

Policy Research + Political Intelligence

IMPACT

Drafted report outlining key data-driven approach to key target areas within their desired policy

25

Rock

Memphis Little Rock Johannesburg

Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington

Memphis Little Rock Johannesburg Washington Memphis Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington

Memphis Little Rock Johannesburg Washington Memphis

Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington

Memphis Little Rock Johannesburg

Memphis Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington

Memphis Little Rock Johannesburg Washington Memphis

Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington

Memphis Little Rock Johannesburg Washington Memphis

Little Rock Johannesburg Washington Memphis Little Rock

Johannesburg Washington Memphis Little Rock Johannesburg

Washington Memphis Little Rock Johannesburg Washington Memphis Little Rock Johannesburg

Memphis Little Rock

Washington
Washington Memphis Little
Johannesburg
Washington Memphis
Washington
Washington
Johannesburg Washington Memphis Little Rock Johannesburg 07 Get in Touch 26
Washington Memphis Little Rock Johannesburg
Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg Washington Memphis Rock Johannesburg JOHANNESBURG, SA 155 West Street, Sandton Johannesburg, GP 2031 WASHINGTON, DC 1301 K Street NW, Ste 300W Washington, DC 20005 MEMPHIS 5821 Park Ave. #170444 Memphis, TN 38119 LITTLE ROCK 417 Main St., 4th Floor Little Rock, AR 72201 (202) 815-1028 OBD@THINKRUBIX.COM 27

challenges purpose action impact culture marketplace electorate leadership decision-making transform bottom line purpose-driven government complex social challenges narrative storytelling

innovation access values beliefs social impact good intentions culture challenges purpose action impact culture marketplace leadership decision-making transform bottom line purpose-driven government complex social challenges narrative storytelling

innovation access values beliefs social impact good intentions action impact culture challenges purpose action impact culture entrepreneurship leadership decision-making transform bottom philanthropy government complex social challenges narrative social innovation access values beliefs social impact good intentions marketplace electorate environment arena engagement entrepreneurship purpose-driven prosperity mission organize business philanthropy storytelling purpose-driven marketing trends brand activism social intentions tools strategy courage change beyond purpose action marketplace electorate environment arena engagement entrepreneurship purpose-driven prosperity mission organize business philanthropy storytelling purpose-driven marketing trends brand activism social intentions tools strategy courage change beyond purpose action marketplace electorate environment arena engagement entrepreneurship action impact culture marketplace electorate environment arena transform bottom line purpose-driven prosperity mission organize challenges narrative storytelling purpose-driven marketing trends social impact good intentions tools strategy courage change beyond action impact culture marketplace electorate environment arena transform bottom line purpose-driven prosperity mission organize challenges narrative storytelling purpose-driven marketing trends

purpose-driven
purpose-driven
THINKRUBIX.COM
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.