How Ireland Consumes News JNRS Review Jan – Dec 2014 2.8 million
81% WS DAILY NE
or of Ireland read a newspaper or access news online regularly
WS DAILY NE
WS
DAILY NE
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WS DAILY NE
WS
DAILY NE
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17.3% of the population
-4% YOY
WS DAILY NE
with
Readership of any newspaper (print or online)
WS DAILY NE
38% of online
access news content online (+3.7% YOY)
readers access news sites by PC or laptop
1 in 7 also reading
24% of online
print versions
readers access news sites via their smartphone
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Source: JNRS Jan-Dec 2014 All Adults
National Daily Readership (-8% YOY) Daily Print Market Share
526,000 (-8%)
316,00 (+1%)
294,000 (-16%)
194,000 (-10%)
203,000 (-20%)
303,000 (-12%)
245,000 (-18%)
Irish Times
8%
23%
11%
175,000 (-14%)
9%
Irish Daily Star Irish Examiner
2,256,000 Readers
13%
Irish Independent
Irish Daily Mirror
14%
Irish Sun
13%
9%
The Herald Irish Daily Mail
Source: JNRS Jan-Dec 2014 All Adults
National Sunday Readership (-7% YOY) Sunday Independent
904,000 (-2%)
Sunday Print Market Share
SUNDAY WORLD
699,000 (-5%)
Sunday Independent
104,000 (-23%)
9% 11% 5%
ON SUNDAY
365,000 (-6%)
293,000 (-17%)
13%
234,000 (-12%)
Sunday World Sunday Business Post
33%
2,747,000 Readers
4%
Sunday Times Sunday Mirror Irish Mail on Sunday
25%
Irish Sun on Sunday
Source: JNRS Jan-Dec 2014 All Adults
Most Popular Print Supplements Sunday Independent
Sunday Independent
618,000
595,000
Living
Life
SUNDAY WORLD
535,000
482,000
Weekend
The Sunday World Magazine
478,000 Health & Living
Source: JNRS Jan-Dec 2014 All Adults
News Consumption By Title 000’s (+3.7% YOY)
+32%
234
82
28 24 10
159
+157%
83
44 18
92
Online only
40 Iris
14 6
-25%
36 12
22 10 316
132
+200%
64
167
663 82
49
18
16 6
+83%
264
+150%
218
29 11 16 5
Accessing News Online
35%
5%
8%
Netbook/ Kindle
PC/Laptop
22%
iPad/ Tablet
Smart phone
Source: JNRS Jan-Dec 2014 All Adults
Online News Consumption
Unique Users 000’s Independent.ie
814
IrishTimes.com
638
Mail Online
614
BBC
599
About
568
TheJournal.ie News sites
534
The Guardian
462 439
RTE News 341
IrishExaminer.com Mirror Online
330
Source: Comscore 2014 (3 month ave.)
Independent.ie is the strongest site in terms of average unique users with 814k
Source: Comscore 2014 (3 month ave.)
Mail Online Independent.ie IrishTimes.ie
2.5m 272k 248k
Some publishers are seeing over 65% of their traffic coming from Facebook, indicating that social media strategies are becoming more important Source: Bloomberg Media CEO Justin Smith www.digiday.com
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y y or es a a rld r ost d d r o m P i Ti s W M un un s S S y y y e a a a d d d on on sin n n n l u i n u u u a B S S S Su M ay h d s Iri Sun Source: JNRS Jan-Dec 2014 All Adults
737
+68%
ent d en
dep
h In
SUNDAY WORLD +200%
ON SUNDAY
People who read print & Online
28 12
231
-77%
+25%
Print Only
275
+140%
150
94
270
+150%
Sunday Independent
65
129
+100%
+900%
358
168
+60%
Mail Online Independent.ie IrishTimes.ie
911k 183k 139k