STEP 2: Operate

DEADLINE CHECKLIST RESPONSIBLE

Day 30

policies and procedures ❏ All Hands meeting held to review improvements with staff ❏ Employee Handbook shared with staff ❏ Employee Handbook signed by staff ❏ New Employee Handbook rolled-out at Company

Management Training Program developed ❏ Training schedule developed ❏ The Gender-Smart Exec’s Program training refresher (i.e., a refresher “bootcamp” and deep dives into the training program topics) ❏ All management receive training SGS Team

Day 30 Position agreements created* ❏ Position agreements (PA) developed for all managers (gender-smart) ❏ PAs developed for all managers’ direct reports ❏ PA meetings held ❏ PA signed SGS Team

Day 90 Gender-smart workplace enhancements made ❏ Gender-smart signage developed ❏ Gender-smart signage placed in the workplace ❏ Surveys conducted to baseline gender-smart scores SGS Team

*Starts during Stage 3: Due Diligence as part of the work done to complete the First 180-Days Statement of Work and First 180-Days Project Plan Standards: ● Managers should receive 2 hours of training per week for the first-year, post-investment. ● Training hours, attendees should be tracked for all management.

● SGS should report on the % of management team that are women and men, and employees who are women and men. ● SGS should run gender-smart employee surveys on a regular basis.

Step 1.f: Implement Marketing and Sales Checklist Objectives:

● The management commits to “creating gender-smart products and services for gendersmart consumers.” ● The Company has clear roles and responsibilities defined for its sales and marketing teams, a marketing plan, a sales management system, the marketing and sales tools (collateral, website, brochures, pipeline) needed to increase top-line growth. ● A marketing and sales weekly operating checklist has been created and the executives in training have been trained on how to use them.

Tools and SOPs:

● Sales pipeline ● Branding guide ● Marketing strategy ● Marketing plans

Process / Checklist:

DEADLINE CHECKLISTS RESPONSIBLE

Marketing strategy and plan developed ❏ Five gender-balanced customer interviews held* ❏ Five competitors assessed* ❏ Marketing and sales strategy developed with a gender lens* ❏ Marketing strategy enhanced with gender-smart best practices ❏ Marketing OKRs and plans developed for the year ❏ Marketing OKRs set SGS Team

Marketing collateral created/updated ❏ Marketing collateral and logo assessed including for SGS Team