CH A P T E R 9
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housekeeping, concierge, room service, maintenance, shuttles to local attractions Guest check-in in their own clubhouse or other community building Multi-million-dollar marketing budgets with multiple marketing organizations working international and domestic markets Partnerships with the biggest OTA/travel groups in the world Group sales department, international group sales managers, sports tourism specialists Yield Management specialists Revenue Management specialists Re-Marketing Management Local/on-site call center open 7 days a week. On-line chat 24 hours
9.3 Branded Community Investing in a vacation home in a branded vacation resort may be one of the most powerful choices you can make in your VRP investment strategy. As we all know, branding sells. In the VRP business, it can be the gorilla in the room (or geographical area). These branded communities are machine-like in their ability to build the right size and style vacation home, and marry it to the right experience for renters. What does that mean for you, the VRP owner? Renter retention and a higher average daily rate. This translates directly into higher profits. Ever more sophisticated, these branded communities include some of the biggest names in hospitality, sports, and entertainment. Four Seasons, Jack Nicklaus (Bear’s Den), and Jimmy Buffet (Margaritaville) are some of the most noteworthy in the branded VRP world. The investors in VRP in these communities have the dual benefit of high profits and an incredible lifestyle. They buy where they play! Some of the more comprehensive and sophisticated benefits in this sector are:
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