How to use this guide This guide is intended to provide knowledge and insights to those creating communications and working alongside whānau, aiga, magafoua, famili, vuvalue, utu, kopu tangata and members of the community who may have hesitations or ambivalence about getting vaccinated. This guide is not intended to coerce or enforce vaccinations. For a variety of reasons, trying to convince people who are strongly opposed to vaccinations is unhelpful and at times harmful to the work of moving hesitant people to getting a vaccination. This guide is not to help to convince those deeply opposed to vaccination.
In this guide we: Î help you understand the foundations that underpin vaccine hesitancy Î describe eight techniques and tools to effectively address vaccine hesitancies – pick and choose from these based on the hesitancies driving concerns in your community Î show you these techniques in use already Î provide some tools and templates to help you use the findings.
Much like a house is built on foundations, people’s beliefs about vaccination are built on many things: experiences, attitudes and social, cultural and political environments. Knowing people’s specific concerns about the COVID-19 vaccination are like what we see when we stand outside a house – what is on the surface. To really understand and address people’s hesitancy and to build trust in vaccination, we need to know what that hesitancy is built on.
How to talk about COVID-19 vaccinations: Building trust in vaccinations
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