Who is this guide for? Î This guide is for people in health, science, policy and community roles who want to talk effectively about COVID-19 vaccinations to different groups of people who may be hesitant about getting vaccinated. Î You may be in a district health board, a government body, a public health unit, a primary or community healthcare organisation or perhaps in a community leadership position looking to create COVID-19 communications for your community. Î You could be running vaccination outreach programmes or simply wanting to talk to your community about COVID-19 vaccination in an effective way to ensure there isn’t a ‘gap’ left to be filled by false and unhelpful information. Î It is not specifically to help you have one-on-one conversations with people (although aspects of it may help).
Creating COVID-19 vaccination communications: Building trust in vaccination
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