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Communication tool
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Envision it: overcome fear and bias by describing the post-pandemic world
What the research tells us The act of vaccinating is not motivating for many people. The benefits of vaccination are more likely to be so we have to make those benefits concrete and visible. Research from the US shows that, for people taking a ‘wait and see’ approach to vaccination, the current way of managing COVID-19 with hand hygiene and border controls, etc., feels appropriate and manageable. People are reluctant to stop doing the things that work in favour of something they have fears about(24). Omission bias means that people are more worried about harmful action than harmful inaction. This can mean that people see opting out or choosing to wait and see as less risky than opting in. Hesitations about vaccination can also be driven by fear of needles and pain (see Insight: Addressing fear of needles).
How to talk about COVID-19 vaccinations: Building trust in vaccinations
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