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Communication tool
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Provide it: easy access to vaccinations
What the research tells us Access to vaccination remains a fundamental issue for many people. This includes concerns about direct costs, being able to physically access a vaccine in a way that is convenient, concerns about the opportunity costs of getting vaccinated, getting time off work without negative consequences and having children cared for(3,7). Lack of access to good information about vaccination is a driver of vaccine beliefs and attitudes and therefore a determinant of health (see Insight: Information as a determinant of people’s health). Fear of injections and needles is a driver of hesitation and shouldn’t be overlooked (see Insight: Addressing fear of needles). Knowing the people who give a vaccine and that it will be given in a way that is culturally comfortable and safe is also an access issue. Improving access for people who will find it hardest to get will improve vaccination rates. Reminders, recalls and follow-ups are some of the most effective vaccine interventions(8). Presumptive communications (assuming willingness to vaccinate) and emphatic recommendations to vaccinate from trusted people encourage vaccination behaviour(2,9).
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The Workshop 2021
