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WAZA news 3/11
Recent Updates
Carole Lecointre – WAZA Executive Office
WAZA Marketing Survey Results: How to Better Understand Marketing The WAZA marketing survey has been conducted online from May 23rd to June 6th and was sent out to all our institutional members. Thanks to the 84 people who took the time to answer it, we can provide a first analysis of the major findings. These few minutes of your time helped us a lot in understanding better your expectations and needs in terms of marketing and communication tools. This survey will serve as a basis for the improvement of our existing marketing tools (WAZA News, WAZA website etc.) as well as for the development of new tools. We strongly believe that the sharing of marketing activities is a resource we can all profit from. Here are some main outcomes of the survey. The full survey report will be presented at our next Annual Conference in Prague. • 90% of the interviewees feel well informed by WAZA! • As illustrated in the pie chart, the main benefit of being a WAZA member is being part of a global community. Getting information and taking part in the strategic development of this community is also seen as very important. • (see graph 1) • 78% use the WAZA website. We will continue updating and improving our website to reach the 100% soon! • 88% read the WAZA NEWS. We hope that the new sections, such as the interview, will bring even more readers. • When it comes to WAZA services, WAZA News, WAZA Magazine and WAZA website seem to be the favourite tools. They are regarded as the most useful ones. • (see graph 2) The WAZA team is always there to answer your questions about marketing and communication matters and we will be very happy to receive your feedback/advices/best practices etc. Contact us at marketing@waza.org.
Graph 1: What are the main benefits of being a WAZA member?
Graph 2: Are the WAZA services useful to you?