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Issue One

OUR GUIDE TO AUTUMN/ WINTER 2009


WELCOME TO THE GERSEMI WINTER 2009 COLLECTION

Gersemi is the equestrian fashion brand for women who want to combine style with their passion for horses. This premium fashion brand was named after the Scandinavian Goddess, Gersemi who was daughter of the Gods Frejya and Odr. She inherited her mother’s great beauty and strength - Frejya was Queen of the Valkyries and the Goddess of Love, Fertility and Desire. Gersemi was reputed to be so stunning that the Scandinavian race chose to use her name to describe riches or treasure. Blonde and beautiful, tall and untouchable with great inner strength she lends her great beauty as inspiration for this stunning collection of stylish equestrian fashion. Inside the pages of this new magazine we will give you a preview of the Gersemi Autumn/Winter 2009 collection. The magazine gives you hints and tips on the season’s key trends, what colours to wear and what styles are a must have for your wardrobe. We give you an insight into other icons of Scandinavian design as well as highlighting the beauty of a winter wonderland. We hope you enjoy reading this magazine as mush as we enjoyed making it and please feel free to add your feedback to info@gersemi.se – you never know we may publish your comments in the next issue………….

From the Gersemi Team x.


The New Gersemi Website Like all great style brands – Gersemi has a wonderful website that is designed to give customers all the information they need about the new collections for the season. The Home Page features a slideshow of the new season’s most stunning Gersemi pieces. From here you can go directly to the Collection and see each individual item in every colour option – in close up so those all important details are very clear. There is a page that shows the Gersemi Essentials – these are stock items that no girl or retailer should be without which include, basics such as undergarments and the ubiquitous white competition breeches, plus a range of other great essentials.

Need to find your local Gersemi Retailer? With an easy to use Google map you can find the nearest store to you – or even one in another part of the world if you are planning a holiday! Remember shopping is what we girls do best so make the most of finding your favourite stores…. Make sure you Register on the Gersemi site to be kept up to date with all the news, be able to enter exclusive competitions each season and win fantastic clothing and other prizes as a Gersemi customer. To visit the site please go to:

www.gersemi.se


GERSEMI 2009 FASHION TRENDS

Jersey Girl Jersey is the staple of any style conscious wardrobe and is just perfect for relaxing, riding or shopping! This season the key word is adornment - graphic prints, embroidery and buttons are all the rage. Elegant pearl buttons add delicate detail to simple jersey tops and compliment sleeves and necklines wonderfully.

Puff-Daddy When it comes to outerwear this season, staying warm is a high priority, looking good is simply a bonus! Choose from light weight padding or the luxury of feather/down filled styles and slip into a Gersemi jacket to ease you through a chilly day. Even consider adding a touch of glamour with hi-shine fabrics, in tempting Toffee shades. These jackets are certainly the piece de résistance of the collection.

Fashionable knits

Ravishing in Raspberry The world of fashion is dripping in colour this season, with Raspberry emerging as this season’s must have colour. Splashed throughout the Gersemi fashion range from accessories through to hoodies, jackets and coats, you will be sure to have that “just-stepped off-the-catwalk” feeling. Brighten-up your wardrobe this season and be ‘Berry, Berry’ stylish!

Sexy Stripes There is no escaping stripe this season but forget traditional monochrome and welcome Flint, Anthracite, Pine, Raspberry, Toffee and Forest. Carefully considered design successfully flatters and enhances the figure, with variety in styling and detail making for an effortless look in the saddle.

Winter means keeping warm but looking cool, with knitwear the essential ingredient to every winter wardrobe. This season’s knits can be worn skinny rib and figure hugging or super size and layered. Functional knits combining performance technology ensure style and warmth for the ultimate winter weather solutions.


Jean-ious

Faux Fur

Breeches are available in various fabrics and weights but unlike Gersemi, few brands can say they offer the nearest thing to designer denim. The Sunna style, pictured here in timeless fashionable and functional black denim feature contrast top stitching that are high on looks and even higher on comfort.

Want to know what is in fashion this season. That’s easy! It’s all about fake fur. After making a minor impact on the catwalk last winter, fur is back on the scene and this time it’s big! Subtle trims and details are the key to elegant style in the Gersemi range.

Access-orise All Areas Dressing to impress means accessorising looks with strong statement pieces. Try and keep them co-ordinated, keeping your base layers plain and create interest with flashes of colour and pattern. Hats, scarves and gloves are a must have for all riders and with chunky oversized scarves, wrap over hoods and matching hats complete with fur bobbles the combinations are endless.


ICONS OF SCANDINAVIAN DESIGN

Georg Jensen An innovator in Scandinavian jewellery and watch design, Georg Jensen has become a brand not only synonymous with international luxury but also a market leader in trend setting style. Continually pushing the boundaries of vision and creativity, the ethos behind this patriotic Danish luxury goods company remains largely unchanged from the beginnings of the brand in 1904. Silversmith and sculptor Georg Jensen exemplified exceptional quality and craftsmanship which has continued to exceed customer expectations for over 100 years and has established it as a global brand across more than twelve countries.

Saab The Swedish premium car brand SAAB, which in English is translated to ‘Swedish Aircraft Company’, has made a business out of producing fun-to-drive vehicles combining its Swedish design principles of form and function with responsible performance since the first car was launched in 1947. Did you know that… Saab also translated these Swedish design values to clothing by launching a Pure Bio Power Eco Clothing Collection. Launched in 2008 at an exclusive pre-New York Auto Show party SAAB also launched it’s 9-X Bio Hybrid concept showing what a “green” compact car from SAAB could look like in the future.

Bang and Olufsen Bang & Olufsen is renowned worldwide for its exclusive and highly desirable range of luxury audio, video and multimedia products. This Danish brand was founded in 1925 by Peter Bang and Svend Olufsen. In the 2008/09 annual Coolbrands survey Bang & Olufsen came in fourth, beating powerful brands such as Google and Rolex. Bang & Olufsen was featured among the many highlights, settings and backdrops of the latest action-packed Batman film. As the Dark Knight, Bruce Wayne’s fast paced, modern lifestyle, and high-tech demands were a perfect fit for contemporary, cutting-edge Bang & Olufsen products.


WINTER 09 COLLECTION HIGHLIGHTS

Training & Teaching Coat

Waterproof Wrapping

Not everyone rides horses – some just stand on the ground and shout to those people who do ride – hence us designing the perfect all weather solution for the Trainers out there. The down filled, waterproof, windproof fully functional coat called “Gambler” has tons of technical details and is the warmest coat that every serious trainer cannot afford to be without this winter. ¾ length, with deep pockets, a removable hood this unisex garment is of the highest specification.

Gersemi Waterproof jackets are designed for exposure to all the elements and they are so stylish you’ll be wearing them whether it rains or not. As well as being waterproof they are also windproof, breathable and flexible and all are indentified in store by a special swing tag. Gersemi’s technical fashion items have something for everybody. Attention to detail and functionality is of prime concern and the many pockets for sugar or cell phone, zip fastenings in all the right places and little designer touches make Gersemi waterproof jackets fashionably practical. This season’s must have jackets are available in shades of Anthracite, Thunder and Raspberry - don’t get caught in the rain without one!

Breeches

Girls in the Hood The hoodie is a really great garment; practical, comfortable and warm - a great layering piece. The Gersemi hoodie in 3 fab colours has large front pockets and the hood has a drawstring to adjust the opening. In an easy to wear lightweight polyester/Spandex mix this top is an essential bit of kit for any rider. Wear over T’s and under waistcoats or jackets for a sporty style.

Gersemi breeches are perfect for all riding disciplines and they offer an incredible combination of style, comfort and durability. This winter they are in a great range of colours to complement the main clothing collection, including Asphalt, Toffee, Forest, Navy and White. Gersemi classic breeches are available in two different styles – Saga or Freya. Both styles have the option of either a full faux leather seat or with self fabric knee patches instead. Whether finishing the stable chores, riding in the ring, or riding out on a trail the feeling is that of complete freedom, as you are not restricted anywhere. Gersemi breeches are so comfortable, you feel as though you’re wearing a second skin. The above ingredients ensure an outstanding performance whilst engaging in your favourite sport.

Go-Get-Them Gloves Gersemi has introduced a winter glove collection that ensures your hands get the very best in VIP treatment. For everyday riding and winter chores, the Gersemi Functional Waterproof Glove is a must. Available In black or a two tone grey/black this fabric is designed to keep out the wind, rain and cold but gives you plenty of feel for riding. If you want a classic Deerskin riding glove then opt for the Deerskin Winter Glove with extra insulating properties to keep the hands extremely warm. The Crochet Glove, reminiscent of the traditional string gloves worn by stylish motorists of the 50’s, feature heavy crochet cotton available in either racing green or black and soft, malleable Tan leather palms. Whether a rider, owner or spectator, we recommend these gloves as your number one winter essential.


THE WINTER COLLECTION

Guide - Anthracite, Knit Rib V Neck - Deep Lake Neck Wrap Pullover - Deep Lake

Gambler - Raspberry Knit Rib Roll Neck - Flint Neck Wrap Pullover - Flint

Swing - Raspberry Knit Rib Roll Neck - Flint

Swing - Truffle Cosy Hoodie - Raspberry

Beauty - Flint / Melange Jersey Rib Turtleneck - Flint

Top V-Neck Cotton - Raspberry Knit Rib Rollneck - Raspberry

Jealous Anthracite, Deep Lake, Toffee

Gambler Raspberry, Anthracite, Thunder

Swing Truffle, Rasberry, Black

Cosy Hoodie Pine, Rasberry, Flint/Melange

Knit Rib Rollneck Deep Lake, Raspberry, Anthracite

Jersey Rib V-Neck Thunder, Raspberry, Flint/Melange

GI0087

GI0090

GI0095

GI1657

GI1661

GI1785

Jaguar Deep Lake, Anthracite, Toffee

Hnoss Forest, Thunder, Black

Beauty Deep Lake/Melange, Flint/Melange

Striped Knit V-Neck Toffee, Raspberry, Flint

Jersey Rib Turtle Neck Flint/Melange,Thunder, Raspberry,

GI0088

GI0092

GI0618

Comfortable Flint/Melange, Pine, Raspberry, GI1658

GI1662

GI1786

Jewel Toffee, Anthracite, Deep Lake

Sophisticated Truffle, Raspberry, Black

Breeder Flint/Melange, Deep Lake/Melange

Knit Rib Turtleneck Raspberry, Anthracite, Deep Lake

Striped Knit Neck Zipper Flint,Toffee, Raspberry

Shirt Cotton Logo Deep Lake, Thunder, Raspberry

GI0089

GI0093

GI0619

GI1659

GI1663

GI1787

Guide Thunder, Raspberry

Saver Black, Raspberry, Truffle

Knit Rib V-Neck Deep Lake, Raspberry, Anthracite

Striped Knit Button Raspberry, Flint, Toffee

Top V-Neck Cotton Thunder, Raspberry, Deep Lake

GI0091

GI0094

GI1660

G1664

GI1788


This gallery is only a snapshot of the full collection, to view the entire range please vist the website www.gersemi.se

Jewel - Anthracite Striped Knit Neck Zipper - Raspberry Hat - Raspberry

Hnoss - Anthracite Scarf - Deep Lake

Jewel - Toffee Striped Knit Neck Zipper - Toffee Freya - Forest, Hat & Ankle Socks - Toffee

Jewel - Deep Lake Knit Rib Roll Neck - Anthracite Saga - Asphalt, Hat & Knee Socks - Deep Lake

Top V-Neck Cotton - Raspberry Knit Rib Rollneck - Raspberry

Hat & Hat with Fur Crest Flintstone, Raspberry,Toffee,DeepLake

Functional Waterproof glove Grey/Black

Freya - Full Seat Forest, Toffee

Sunna - Front Black

NorNor Dark Brown, Navy, Sand

GI4920 & GI4920

GI4182

GI4090

GI0099

GI0000

Long Scarf & Neck Wrap Pullover Raspberry, Toffee,DeepLake,Flintstone

Functional Primaloft Glove Black

Freya - Cloth Knee Patches Toffee, Forest

Sunna - Back Black

Freya - Full Seat Navy, White, Asphalt

GI4922 & GI4923

GI4183

GI4091

GI0099

GI4090

Knee High Socks Striped / Triangle Toffee, Deep Lake,Flintstone,Raspberry

Crochet Winter Glove Forest/Cork, Grey/Cork

Saga - Full Seat Forest, Toffee

Balder (Men’s) - Full Seat Navy, Chocolate, Asphalt, White

Saga - Cloth Knee Patches Asphalt, White, Navy

GI4555 / GI4556

GI4179

GI4094

GI4082

GI4095

Ankle Socks Striped / Triangle Deep Lake, Flintstone,Raspberry,Toffee

Deerskin Glove & Winter Glove Yellow, Black / Brown, Black

Saga - Cloth Knee Patches Toffee, Forest

Balder (Men’s) - Cloth Knee Patches Chocolate, Asphalt, White, Navy

GI4437 / GI4438

GI4180 & GI4181

GI4095

GI4083


www.gersemi.se

Issue One - Our Guide to Autumn / Winter 2009  

Product Collection for Autumn / Winter 2009