MARKeTING
MARKETING IN THE NEW WORLD HOW BUSINESSES CAN USE GEO-FENCING WHEN SOCIAL DISTANCING IS OVER
I’ve been asked to write this article on Geo-fencing so that you will hopefully have at the end of it a good idea of what geofencing is and how it can help in your business. Geo-fencing is like the new kid on the block and is increasing in its popularity as more and more marketers and business owners learn about it. The No.1 player in the market is Google and in essence, Geo-Fencing is - Mobile marketing. Not marketing to people’s mobiles, but rather using their mobiles to track where they are geographically. This form of marketing is an essential tool and because everyone is on their mobile these days
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you should be using this for your business. Geo-fencing, or geoframing, lets you target a unique group of people by their specific location. Geo-fencing is a location-based service delivered via a cookie placed in your mobile phone telling businesses where you are. A virtual boundary can be set up around a real-world geographic area, known as a geo-fence. The use of a geo-fence is called geo-fencing. It uses GPS (global positioning system), RFID (radio-frequency identification), Wi-Fi (wireless networking) or cellular data (how a smartphone accesses the internet when it is not connected to Wi-Fi) to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary. Why is Mobile marketing essential to success you might ask – well the statistics speak for themselves as: • 80% of internet users own a smartphone. • Users spend, on average, about 69% of their media time on their smartphones.
• Over 50% of smartphone users grab their smartphone immediately after waking up. • 68% of companies have integrated mobile marketing into their overall marketing strategy. • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. One way to look at geofencing is as an extremely advanced mobile advertising based on physical location. This technique is great for events, works in real-time, easy to customise audiences and you can go back up to 6 months in terms of collecting data. It is a direct marketing strategy which uses a smartphone to alert the person who owns the phone about an offer from a nearby business. Step 1 – Define your fence: Geo-fence marketing is a virtual fence that traces around a location where the advertiser wants to build an audience based on their visit to that particular location. Step 2 – Tag the audience:
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