Brand Manual
01.1 Who we are? 01.2 Our Mission 01.3 Our Values
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01
OUR BRAND
OUR LOGO
02.1 Introduction 02.2 Display Rules 02.3 Incorrect Use
03.1 Our colors 03.2 Typography
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03
COLOR & TYPE
IMAGE STYLE
03.1 Photography
01
our brand
Yogen Fr端z developed a unique blending system which combines its delicious and nutritious frozen yogurt and fresh fruit which allows you to customize
The sweet, tart taste and smooth texture of Yogen Fr端z is achieved through our unique blending process where the system captures the natural sugars of the fresh fruit.
Your well-being is our passion. We delight customers around the world with guilt free frozen yogurt treats. We dream of a world where healthy choices are delicious.
01.03
our values 03
01
responsible growth
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resolute quality
OUR BRAND
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03
global brand integrity
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community engagement
inspirational design
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team spirit
02
our logo
02.01
02.1
Introduction
The Yogen Früz Brandmark is composed of the custom blue lettering and pink “u” smiley icon.All the proportions, colours and exact letter form, the size and spacing of the lettering are unalterable and should be dealt with care.
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OUR LOGO
The logo without the tagline, consisting of u smiley, type and registration mark.
This logo consists of type, tagline and a registration mark.
02.02
02.2
Display Rules Exclusion Zone
Graphic elements is strictly prohibited within blue box. The exclusion area consists of clear space equivalent to four of the “ü” smiley icon dots.
Minimum Display
To maintain consistency, the logo should adhere to minimum display restrictions.
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OUR LOGO
Exclusion Zone
Minimum Display 1-1/4�
02.3
02.03
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Incorrect Usage The consistent application of the Yogen Fr端z logo is essential to building and maintaining brand recognition. The examples on the page illustrate several unacceptable uses of the Yogen Fr端z logo.
OUR LOGO
Dont’s
Using different color scheme in the logo.
Place third-party elements with the logo.
Recreate the Brandmark with another typeface.
Alter the scale of any graphic elements.
Use logo behind a distracting back ground..
Condense or distort the logo in any way..
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color & type
03.01
03.1
Our Colors 13
The main colors of Yogen Fr端z logo are BLUE and PINK. These colors are selected as part of our core visual identity. Together they are a powerful symbol of our vision and brand values.
COLOR & TYPE
C : 00 M : 65 Y : 00 K : 00 PMS 0204 C : 90 M : 10 Y : 00 K : 00 PMS 2925
03.02
03.2
Typography
Primary Typeface: Chalet Nineteen Sixty, personality. Secondary Typeface: Helvetica Neue, a easy to read.
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COLOR & TYPE
Aa Aa CHALET NINETEEN SIXTY
HELVETICA NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,./;’”<>?:”{}|!@#$%^&*-=+)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (,./;’”<>?:”{}|!@#$%^&*-=+)
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image style
04.1
04.01
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Product Imagery Product is hero. All attention should be made to highlight product and have it support our brand personality. Products should have a straight forward look and over-styling should be avoided.
IMAGE STYLE
Doâ&#x20AC;&#x2122;s
Use natural lights. Logo and smiley should be made visible. Should be aethetically pleasing.
Dontâ&#x20AC;&#x2122;s
Do not use overly saturated
Do not overly distort photos. Do not use photoshop effects.