A GOOD YEAR FOR VOLVO IN POLAND

Despite numerous economic turmoils, last year was one of the best ever for Volvo Car Poland. The company collected a record number of orders. At the time, the entire passenger car market in Poland shrank by about 7%.

“Last year, 10,947 new Volvos were registered in Poland, and in 2021, 11,014. Only 61 cars fell short of the record, which is solely related to the prolonged delivery process. In January this year, our brand recorded 766 registrations

(+58% YTD), but the pace of production will increase rapidly. We have an ideal base to end the year with an excellent result. Demand for the XC60, XC40 and XC90 models is still huge,” said Emil Dembiński, CEO of Volvo Car Poland.

The fashion for SUVs in Poland continues at its best. More than 80% of Polish Volvo sales are accounted for by three models in order: XC60, XC40 and XC90. Volvo XC60 has been the bestseller of the Polish market since the debut of the first generation - that is, since 2009. The second generation of this model, now available for sale, continues the good run. Last year, once again, there were no rivals for the XC60 model. It is again the most popular premium segment model in Poland with 5,365 registrations. The brand’s second most popular model is the XC40 (2,617 registrations). In third place was the XC90 model with more than 1,299 registrations.

Volvo’s XC-series models have enjoyed unflagging popularity, but this year’s result was limited by the incomplete availability of cars. “We see this especially in the V60 model, whose fleet potential we estimate at 1,000 to 1,500 cars a year. There is also huge fleet potential for the XC40, which is becoming an interesting alternative to many mass-market brands, and is a nice, comfortable, and highly desirable company car for users,” Dembiński added.

Compiled by Bartosz Grzybiński