University of
San Jacinto Graphics Standards Manual
Introduction
1
University Identity
2
University of San Jacinto Logos
3
Acceptable Usage
4
Athletics Logos
5
Acceptable Colors
6
Minimum Size
7
White Space
8
Unacceptable Use
9
Typography
10
Business Cards
12
Letterhead Specifications
13
Stationery Sets
15
Signage
17
University Apparel
20
Uniforms
23
Athletic Apparel
26
Automobiles
31
Other Applications
34
contents
Table of Contents
A brand is built not only through effective communications or appealing logos, it is built through the total experience that it offers. Our visual identity is simply a reflection of our brand. The University of San Jacinto takes root in history and tradition. Since the school’s opening in 1852, it has grown to include over ten degree programs with various concentrations and eight nationally ranked sports teams. At the University of San Jacinto we strive for success.
The university logo and the use of the star are influenced by the rich history of Houston, Texas as well as the monument for the famous battle at San Jacinto. This guide has been developed for use by all academic, research, outreach, student services, authorized student organizations and administrative units of the University of San Jacinto funded through or by the university that are not legally autonomous. All such units must follow these guidelines. Outside agencies or publishers that create print or electronic publications, or any other materials, for any University of San Jacinto units are also required to abide by the guidelines. The guidelines are to be applied to all uses of our marks, whether for advertising, signage, stationery, uniforms, vehicles, or the countless other items that carry the University of San Jacinto brand to the world.
introduction
A brand is every association and experience, both active and intentional. It is how people feel and think about things. In our case, it is how people feel and think about the University of San Jacinto. It is the awareness and relevance of our university in the minds of students, faculty, staff and the community.
1
San Jacinto This is the primary logotype for the University of San Jacinto. It is the formal identifier for the University and all academic offices, entities, units, or departments must use this mark. Consistency is key to successfully conveying the University of San Jacinto “brand” to the world. A strong and consistent visual identity helps shape the way key constituents view our university, both now and in the future. That visual identity begins with this University of San Jacinto Graphics Standards Guide. This guide will help the University of San
Jacinto to avoid confusion in a crowded landscape by helping us to clearly define the university and maintain the consistency necessary for effective communication to the public. The promise of academic excellence, of providing transformative, life-changing learning experiences to our students, to help them find their place in our community and to become our future leaders, comes alive in a very real and meaningful way when they see the University of San Jacinto wordmark, logo, seal and other university “marks.”
university identity
University of
2
San Jacinto University of
San Jacinto University of
SanJacinto
university logos
University of
3
San Jacinto University of
San Jacinto University of
San Jacinto
acceptable usage
University of
University of
San Jacinto
4
5
athletic logos
These primary identity colors evolved from University of San Jacinto’s historic palette, creating a rich and seamless tie to heritage. Black and White may be used when the primary identity colors are not available.
43% 91% 68% 64%
RGB
75 16 30
PMS
1817 PC
CMYK
0% 0% 0% 0%
RGB
255 255 255
PMS
WHITE
CMYK
100% 100% 100% 100%
RGB
000
PMS
BLACK
Since differences in substrate and process can affect color, the CMYK equivalents provided at left are guidelines only and should not be considered to provide an exact match. To ensure consistent results, always proof carefully against the PANTONE Coated Color Standard. Note: Colors shown throughout this manual are for demonstration purposes only. For accurate color standards, refer to the current edition of the PANTONE Color Formula Guide.
acceptable colors
Color is essential to the University of San Jacinto style. This selected palette provides a foundation for color consistency across diverse types of applications and layouts.
CMYK
6
San Jacinto 1”
University of
SanJacinto
1”
University of
San Jacinto 1”
1”
The university logos have been designed to be used in a wide variety of sizes. To preserve the integrity of the University of San Jacinto visual identity, we must ensure that the logos, wordmarks and symbol are always recognizable and readable, and that the visual identity stands out from other design elements. Reproductions below this size are not permitted.
minimum size
University of
The minimum printed size permitted for the university logos is approximately one inch in width. Never print the logo smaller than this. The logo should never be unnoticable.
1”
7
San Jacinto
University of
white space
University of
San Jacinto The logo should always be surrounded by a buffer of white space from text and the edge of the page. The space needed is relative to the height of the mark. The space marked with the ‘X’ indicates the clear space that should be left around the logo. It should be no less than 50% of the width of the mark. All graphic elements, pictures, and typography should fall outside the red border at all times.
8
DO NOT USE ALTERNATE COLORS.
San Jacinto University of
San Jacinto University of
San Jacinto University of
DO NOT USE MULTIPLE COLORS.
San Jacinto University of
DO NOT ADD A STROKE.
San Jacinto University of San Jacinto
DO NOT CREATE A NEW LOCKUP.
University of
San Jacinto University of
unacceptable use
University of
DO NOT USE AN ALTERNATE TYPEFACE.
San Jacinto University of
DO NOT USE ON A GRADIENT.
San Jacinto University of
DO NOT USE ON A PATTERN.
San Jacinto 9
Trajan Pro Trajan Pro Bold
Avenir LT Std 35 Light Avenir LT Std 35 Light Oblique Avenir LT Std 45 Book Avenir LT Std 45 Book Oblique Avenir LT Std 55 Roman Avenir LT Std 55 Oblique Avenir LT Std 65 Medium Avenir LT Std 65 Medium Oblique Avenir LT Std 85 Heavy Avenir LT Std 85 Heavy Oblique Avenir LT Std 95 Black Avenir LT Std 95 Black Oblique
Adobe Caslon Pro Regular Adobe Caslon Pro Italic Adobe Caslon Pro Semibold Adobe Caslon Pro Semibold Italic Adobe Caslon Pro Bold Adobe Caslon Pro Bold Italic
typography
Trajan Pro is the official typeface for the university logo. No other typeface should be substituted. It may only be paired with Avenir LT Std. Trajan Pro should never appear with Adobe Caslon Pro in any medium.
10
Adobe Caslon Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghi jklmnopqrstuvwxyz 1234567890!@#$%^&*()
Avenir Lt Std ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
typography
Trajan Pro
11
Manager
Print Services 237 Allen Administration Building University of San Jacinto 546 Port Houston Road Houston, TX 77501
University of
San Jacinto
Phone: 281.476.1221 Fax: 281.476.2356 Email: jdoe@admin.usj.edu
Jane Wolfe Manager
Print Services 237 Allen Administration Building University of San Jacinto 546 Port Houston Road Houston, TX 77501
University of
San Jacinto
Phone: 281.476.1221 Fax: 281.476.2356 Email: jdoe@admin.usj.edu
University of
SanJacinto
Jane Wolfe
Manager
Print Services 237 Allen Administration Building University of San Jacinto 546 Port Houston Road Houston, TX 77501 Phone: 281.476.1221 Fax: 281.476.2356 Email: jdoe@admin.usj.edu
The University of San Jacinto agreed to offer only two business card designs, each with three options for the back of the card. The design matches the letterhead, but offers options for including clinic appointment times, alternate credentials and affiliations or alternate language translations. All information on the business card is left aligned. Only the “primary” logo of the University of San Jacinto can be used on the stationery, including both the front and back of the business card. Please do not use alternate or use older logotypes for the University of San Jacinto.
business cards
Jane Wolfe
Please provide the following information in typed or printed format: Name and title (twenty six characters per line maximum, including degree initials) College Department or office name Complete official street address City, State, and ZIP code (including the additional four-digit numbers) Phone number, fax number, E-mail (five lines maximum)
The format on the front of the business cards may not be changed. The above images have been scaled to fit.
12
4 Returns
4 Returns 2 Returns 2 Returns
2 Returns 3 Returns
5 Returns
All letter formats should follow these guidelines: 10 pt Avenir Lt Std 45 Book Avenir Lt Std 12 pt leading University logo no smaller than 1” Follow all rules for logo white space
letterhead specifications
3 Returns
13
4 Returns
4 Returns 2 Returns
2 Returns
2 Returns 3 Returns
5 Returns
All letter formats should follow these guidelines: 10 pt Avenir Lt Std 45 Book Avenir Lt Std 12 pt leading University logo no smaller than 1” Follow all rules for logo white space
letterhead specifications
1/4”
14
College of Business 546 Port Houston Road Houston, TX 7750
University of San Jacinto has approved two styles of stationary for usage. Each style comes as a set and may not be mixed or matched. Stationary may only be printed with university printing services, and may be ordered in bulk orders. A downloadable version of each letterhead is available once the necessary information has been given to university print services. Please provide the following information in typed or printed format: Department budget number
stationery set
University of
SanJacinto
College Department or office name Complete official street address City, state, and ZIP code (including the additional four-digit numbers)
15
College of Business 546 Port Houston Road Houston, TX 7750
University of San Jacinto has approved two styles of stationary for usage. Each style comes as a set and may not be mixed or matched. Stationary may only be printed with university printing services, and may be ordered in bulk orders. A downloadable version of each letterhead is available once the necessary information has been given to university print services. Please provide the following information in typed or printed format: Department budget number
stationery set
University of
San Jacinto
College Department or office name Complete official street address City, state, and ZIP code (including the additional four-digit numbers)
16
building 256
University signage is one of the most important aspects of visual identity. Highly visible signage serves a directional as well as a branding purpose. As such, the importance of consistency in signage appearance and application cannot be understated. Outside building signage will be uniform throughout the university. Every sign will have the name of the building on the top line of the sign in Avenir LT Std Heavy, 6 inches from the top of the sign followed
by the building number in Avenir LT Std Light. On the bottom of the sign will be the University of San Jacinto star imagery 4 inches from the bottom of the sign. All signs will be 3 feet tall by 5 feet wide and installed with 2 aluminum posts on either end. The bottom of each sign will be 3 feet above the ground in front of each building.
outdoor signage
Warrington Building
Each sign will be in the primary pantone color of the University of San Jacinto with white lettering.
17
San Jacinto Lane Chancellors Loop
Street signage at the University of San Jacinto is an important for visitors and students to find their way around campus. Street signs will be placed on lamp posts, and posts. Each post will have no more than 2 signs that will be 8 feet from the bottom sign to the ground. All signs must be placed on either a lamp post or post, no other placement will be approved.
J.P. Gregory Drive
outdoor signage
Warrington Ave.
Signs will be in reflective green with white lettering in Avenir LT Std Book. All signs will be the same size regardless of the amount of type on the sign. Each sign will be 36 inches by 6 inches. Signs will point in the direction of the street they are labeling. Lamp posts or posts will be placed at every intersection labeling the streets intersecting. Lamp posts may be installed without directional signs, however posts may not.
18
Area Coordinator of Sociology School Warrington Building Room 236
Rooms 2200-2250 Rooms 2251-2300 Main Office Restrooms
Indoor signage for the University of San Jacinto. According to ADA standards all signage must be placed 48 inches from the bottom line of type from the ground. All signs will have braille on the bottom line saying the name and room number on each nameplate. Each nameplate will have the following information, name, title, building, and room number. The top of the name will be .5 inches from the top of the nameplate. Each line of type will have .25 inches in between. The bottom of the plate and the line of braille will have .5 inches of space. To ensure the signs have high contrast for readability, all signs will be in the official pantone color of the University of San Jacinto, with white type. All type will be in Avenir LT Std Book.
Teacher Offices Mail Room
These signs are located along major hallways, hall intersections, stairwells and or ramps to provide guide information toward primary destinations. This sign type will be only used inside of buildings to give directions towards destinations and never outside of a building. Arrow symbols used on the way finding panels for exterior signage shall always be in a 3 inch diameter circle. These arrow symbols shall never be distorted to fit within a particular size or format. Utilize the examples shown on appropriate cut sheets of this manual for size and spacing of arrow symbols in relation to typography as it is used on the panels.
indoor signage
Jane Wolfe
The only approved font is Avenir LT Std Medium size 25. Each sign will be 36 inches wide by 48 inches long. There should be a .5 inch boarder all the way around all type on each sign. According to ADA standards, all signage must be placed 48 inches from the bottom line of type from the ground.
19
Athletic apparel is also key to spreading the University of San Jacinto identity. Our athletics team represent our university at meets and games, both home and away. It is crucial that any uniforms and/or athletic apparel be distinctly different from other universities and that our university marks, both academic and athletic, be displayed. The visibility of our marks should not be unreadable or not visible against decoration, pattern, or disrupted by other marks and graphics. Any item that appears with the university logo may not disrupt the visibility of the logo. Only the university approved colors may be used with the logo. All guidelines for the logo must be followed whether the material is printed or embroidered.
university Apparel
University apparel is essential to the University of San Jacinto identity. The logo may appear on any university approved apparel such as t-shirts, sweatshirts, sweatpants, hoodies, and all uniform apparel for employees and athletics. All standard guidelines for printing the logo must be followed. The logo must never appear below one inch in size and it must never be unreadable in any circumstance due to color, patterns, or other designs. The logo must also never appear sideways, such as on water bottles and sweatpants, the mark becomes too hard to read.
20
University of
SanJacinto
University of
San Jacinto
University of
San Jacinto
university Apparel
University of
San Jacinto
21
University of
SanJacinto
San Jacinto
University of University of
San Jacinto
San Jacinto
university Apparel
University of
22
San Jacinto University of
San Jacinto
student uniforms
University of
23
University of
San Jacinto
San Jacinto
maintenance uniforms
University of
24
University of
San Jacinto
San Jacinto
Medical uniforms
University of
25
swim apparel University of
San Jacinto
26
17
soccer apparel
17
27
17 football apparel
17
28
29
track & field apparel
30
athletic apparel
San Jacinto
maintenance
University of
maintenance
SanJacinto
automobiles
University of
Grounds and maintenance vehicles must all be white in color and have no other logos or stickers other than those approved by the University of San Jacinto. For maintenance vehicles the logo will appear on both sides of the vehicle in any of the approved marks. The mark must stay in proportion with the size of the vehicle and will never bend around the side of any part. Maintenance vehicles must have maintenance labeled on both sides of the vehicle, that does not bend around the vehicle in any way.
University
SanJacintof o
Smaller grounds vehicles may only show the official logo in one place, the front of the vehicle. The logo size must stay in proportion to the size of the hood, and must not wrap around the vehicle in any way.
31
University of
San Jacinto
University and athletic busses must all be white in color and have no other logos or stickers other than those approved by the University of San Jacinto. For busses, the logo will appear on both sides of the vehicle in any of the approved marks. The mark must stay in proportion with the size of the vehicle and will never bend around the side of any part.
32
automobiles
University of
San Jacinto
POLICE
University of
San Jacinto
Police and passenger vehicles must all be white in color and have no other logos or stickers other than those approved by the University of San Jacinto. For police vehicles the logo will appear on both sides of the vehicle in any of the approved marks. The mark must stay in proportion with the size of the vehicle and will never bend around the side of any part. Police vehicles will be marked visibly with the word Police on top of a maroon stripe. That does not bend around the vehicle in any way.
University of
SanJacinto
For passenger vehicles the logo will appear on both sides of the vehicle in any of the approved marks. The mark must stay in proportion with the size of the vehicle and will never bend around the side of any part.
33
San Jacinto
University of
SanJacinto
University of
San Jacinto
Other Applications
University of
34
University of
San Jacinto
University of
San Jacinto
Univ
Other Applications
University of
San Jacinto
ersit
San J
y of
acin to
35
36
Other Applications