MARKETING NEWSLETTER
AUSGABE 1 WashTec relies in their direct-marketing for Germany, Austria, Switzerland principal on periodical mailing-activities. Especially in the btb-sector, with its clear number of market participants is direct marketing a very appropriate opportunity to reach the target groups with product- and enterprise messages in a very efficient way.
In Germany developed creations could be adopted into the particular country version at very low expenses (graphic and translation). We undertake translation and design until print clearance. You organize print and shipment to your customers locally. Utilize this efficient advertising medium to reach your target groups in the future. From now on we keep you informed about all our next activities.
To achieve an outstanding performance you have to fulfill some requirements: 1.an interesting offering 2.a creation that gains attention 3.an excellent and top maintained address pool 4.the right point of time
2
k
k
Impressum
k
k
www.washtec.de
MARKETING NEWSLETTER
UNSER PROJEKT WashTec relies in their direct-marketing for Germany, Austria, Switzerland principal on periodical mailing-activities. Especially in the btb-sector, with its clear number of market participants is direct marketing a very appropriate opportunity to reach the target groups with product- and enterprise messages in a very efficient way.
In Germany developed creations could be adopted into the particular country version at very low expenses (graphic and translation). We undertake translation and design until print clearance. You organize print and shipment to your customers locally. Utilize this efficient advertising medium to reach your target groups in the future. From now on we keep you informed about all our next activities.
To achieve an outstanding performance you have to fulfill some requirements: 1.an interesting offering 2.a creation that gains attention 3.an excellent and top maintained address pool 4.the right point of time
k
k
carwash-shop
k
3
2
3
4
5
6
7
8
9
10
DAS MARKETING-TEAM
1
2
k
k
Impressum
k
k
www.washtec.de
11
KOMMUNIKATION
1 2
k
3
k
4
carwash-shop
5 6 7
k
8 9 10 11
3
OUTRO
LEISTUNGSANGEBOT
AUGSBURG
DAS MARKETING-TEAM
k
k
Das Marketing-Team aus Augsburg stellt sich vor. Wir stellen uns hier vor. Stell dir vor, die stellen sich im neuen Newsletter vor !
2
k
k
k
k
k
k
k
carwash-shop
k
k
3
Thomas Roth HEAD OF ADVERTISING
Tel.: +49-821-5584-1274 mobil: E-Mail: troth@washtec.de
k k k k k k k k k
2
communication concepts for umbrella campaigns B2B ad creation and international adaptions international shows & events contactman for public relations website content (company & international) search engine optimizations international event reports for youtube carwash-shop customer relationship management
Manuela Bรถhm ASSISTANT
Tel.: +49-821-5584-1353 mobil: E-Mail: mboehm@washtec.de
k k k k k k
general support B2C ad creation (D, A, CH) product support production support organisation support internet content changes
3
Frank Schwarz PROJECT MANAGER
Tel.: +49-821-5584-1274 mobil: E-Mail: troth@washtec.de
k k k k k k k k
2
communictaion concepts (D, A, CH) B2C customer ad creation (D, A,CH & intl) print creation print production (direct mailings) national shows & events direct marketing (D, A, CH & intl adaptions) website product content (D, A, CH) B2C international
Anja Kรถppe PROJECT MANAGER
Tel.: +49-821-5584-1353 mobil: E-Mail: mboehm@washtec.de
k k k k k k k k k k
communication concepts (Shell) ad creation (Shell) print creation (Shell & media in context of special response) press kits & intl conferences (shows & events) public relations international (WT NL) website press content international employer marketing WT goes green PPT construction kit
3
Vera Maria Menzl PROJECT MANAGER
Tel.: +49-821-5584-1274 mobil: E-Mail: troth@washtec.de
k k k k k k k k k
2
communication concepts for international campaigns B2B ad creation international print creation print production international shows & events internet (intl product content & download areas) search engine optimizations international product videos international print on demand
Eva Schiebler GRAFIC DESIGN
please contact one of our project managers if there are any questions
k
art support
3
Christina M端nzer APPRENTICE
Tel.: +49-821-5584-1274 mobil: E-Mail: troth@washtec.de
k k k k k
2
general support organisation support media planning small events editor of the marketing newsletter
Xiao Li Wang APPRENTICE
Tel.: +49-821-5584-1353 mobil: E-Mail: mboehm@washtec.de
k k k k
general support organisation support media planning press flash & clipping
3
ĂœBERSCHRIFT MUSTER
DIRECT MARKETING
WashTec relies in their direct-marketing for Germany, Austria, Switzerland principal on periodical mailing-activities. Especially in the btbsector, with its clear number of market participants is direct marketing a very appropriate opportunity to reach the target groups with product- and enterprise messages in a very efficient way. To achieve an outstanding performance you have to fulfill some requirements: 1.an interesting offering 2.a creation that gains attention 3.an excellent and top maintained address pool 4.the right point of time
2
In Germany developed creations could be adopted into the particular country version at very low expenses (graphic and translation). We undertake translation and design until print clearance. You organize print and shipment to your customers locally. Utilize this efficient advertising medium to reach your target groups in the future. From now on we keep you informed about all our next activities.
GERMANY
CLEAN & FIT MAILING ACTIVITY
Every year at least one service mail activity takes place in Germany which promotes the service and maintenance business. On the cover note we communicated seasonal the autumn and the necessity of having a functional installation for the winter business to come. Moreover two offer modules with a very fetching price have been placed at a very prominent position. As a response element we utilized an usb stick, which the first 50 answers received as an incentive.
The layouts of the two-pieced mailing (cover letter and folder) you find illustrated on this page. circulation: 5.271 copies response: 1,92 % expense: 4.880,- € turnover: 44.200 € This marketing measure was a big success. You can also easily benefit of this opportunity to generate turnover on your market. Success is often only one call away…
3
PUBLIC RELATIONS
WHAT CAN WE OFFER Whenever we have innovations, like Launch or ReLaunch of products, we want to communicate this proactively towards the relevant markets.
2
complete PRESS KIT for main trade shows : k
Table of Content
Furthermore we often get inquiries from German journalists who are writing on certain Car Wash topics where they would appreciate being supported by the experts with PR backgrounder.
k
Backgrounder with historical information on WashTec
k
Fact sheet listing specific features, statistics, or benefits
From now on we would like to provide you with our English versions of the WashTec PR Backgrounder and product PR´s. For important trade shows and large fairs we also produce press releases and press kits.
k
Photos or other images (high resolution) of logos, products, etc.
k
A press release detailing the current news the media kit is sent
k
A CD incl. Company Backgrounder, product brochures, product video, all Press releases electronically, high res. Photos etc.
k
PR Backgrounder on certain CarWash issues, to be used for the trade journals
k
Press Release in advance as Teaser for websites and facebook
k
Press releases and additional high resolution photos
e.g. distributed to the German members of the up to 80 media for promotional use. All information can be translated in the required language; we can organize the translation of each PR-article or Press kit for you. Just let us know how we can support you on your Public Relation topics!
FRANKREICH
PRESS KIT FOR EQUIP AUTO 2011 Together with Pierre Yves Leclercq, the Marketing responsible on WashTec France, we have adjusted the table of content, prepared the press releases for the products they wanted to present on the EquipAuto11.
In Total we needed for the PR work approximately 6 to 8 weeks for this very successful and integrated communication project.
After final approval of the content, we have organized the translation of all releases and assorted the Press kit itself including the production of a data CD, where the journalists have got all Press kit parts incl. product presentation films & brochures, Company Backgrounder.
On the Trade show WashTec has got an Innovation reward, we used this good news to be communicated in an additional Press release which we have translated into our eight company languages and published on our CountryWebsites.
3