Typography I Process Book by Laura Walters

Process Book

Laura Walters Typography I Winter 2013

Project 1:1 Form and Meaning Use the words rest/calm and motion/activity as a communication goal or intent. Using as few as five parts but no more than 25 create interesting compositions that utilize those words within a ten inch square. Do not scale provided form. You may repeat and overlap parts to create a pleasing composition. For each word, do six different studies. Use a good comprehensive dictionary to familiarize yourself with the different meanings and connotations each word can have.

CUT & PASTE

DIGITAL REVISIONS

FINAL

Project 1:2 Scale & Shape & Play Using the same two concepts (motion, rest) create 12 new compositions including scale changes to the geometric elements used in the previous step. Add as many new sizes as you need to communicate your message. Remember that your field size is still a 10 inch square. Consider the very large to the very small. Again like before, the shapes can touch, and overlap.

CUT & PASTE

DIGITAL REVISIONS

FINAL

Project 1:3 Incorporating Type Choose one composition each for rest and calm from part two. Choose a â&#x20AC;&#x153;ruleâ&#x20AC;? from the 20 rules of making good design in the front of your Design Elements textbook. You can choose one rule that you use on both compositions OR you can choose two rules, one for each composition. Using the Helvetica LT Standard, number, rule, and paragraph explanation from the book, incorporate the type into your compositions. Make three variations for each composition for a total of six explorations.

INTEGRATION OF TYPE

LW RU RQ G SX RQ U Â·W SR GR VH LW Â³ D W D OO

14 U

KH RW

Q D

U R

' R RU LW R G Q RQ S Â·W XUS GR R LW VH D Â³ W D OO

D\ Z

QH R

SH DS

WK D

c de

14 H

' P HF F HV LVLY Y RP VD HQ VR LHZ SRV JH HVV XU HU LWLR PH P FH H Q D D Â³ YH V QV NH V Q RS ZK V D RP LI HQ D Y HWK KH V W LW LHZ LQ RU XS VD HU J I V D \V P HH KH OO N Z RU OV LV LQ HD H OL R G II LQ V NQH NHO\ XQ WH RI VV WR UH OOHF QD R E VR WX VW\ U H OY DOO LQV OLH HG \ WK H YH R X RX FX WK U Q QD JK ULW\ DW RW ZD WV LQ WK TX UH LQ WK H LWH RI WK H ULJ WK H KW H

' WK HF LQ DW LVL Q VH WKH YHQ LQ DVW FXU P HV IH WHOO \ W LW\ HV V P P HOV HF KR LQ VD D V DN R WXD XJ WK JH NHV WK DJH HV II X OO\ KWV H F P D WK H P D Y QU XQ LQ RP HDQ YLH RX FR HD LH HV D WK SR V Z JK P QV ZH ROY ZD H VL ZK HU WV SR Z U P HG UH YLH WLR DW PR Q LQ VL K WK WLR DW RUH RU RI ZHU V R LW VD UH O H QV LW V OL QR WKH H SH \V LNH N YL HZ RS D\V HO\ W TX V YHQ QV Z O\ WR HU HQ Z WR LWH RXU LI XS HD E H V H E U FH K DO NQ HO YH X DN HOL LJK Â³ H O N HV LHY Q S QH HY W ' RU LQG V H LI D VV H H V V V RU KH OO WK F RP K R R N RU DW LVLY WK H L I U V LQ LQ WK H LQ V KH GV VH H QH J LV R FXU PH VV LQ I LW\ V- WH QD LQ OOH VW FW \ X-

' E HF Z HOLH LVLY X HD YH HQ K S D NQH WK HV VR H RU OO NLQ VV DW V P P VK G RU WK D HWK H V R LQ H NH LQ LV L I Q VH PH V J I Q D FX V D HH WHOO VW\ ULW VD Y OV HF WK \ LQ JH LHZ R WX R W P H II DOO XJ K U XQ \ X KWV H F HDQ P UH Q L RP V RU VR DZ Q W S Z H OY DU KH RV KD OLN HG H Y LW W H R RI LHZ LRQ LW O\ U Q WK H V R VD WR RW H V U H SH \V TX RX YH QV LWH UFH Q L ULJ Â³ I KW

LW R RU Q S G XU RQ S Â·W RV GR H LW Â³ D W D O

R '

U D

Communicate â&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

e iv

Oooh...Neat!

But what exactly is it?

)RUP FDUULHV PHDQLQJ QR PDWWHU KRZ VLPSOH RU DEVWUDFW DQG IRUP WKDWÂ·V QRW ULJKW IRU D JLYHQ PHVVDJH ZLOO FRPPXQLFDWH PHVVDJHV WKDW \RX GRQÂ·W LQWHQG LQFOXGLQJ WKH PHVVDJH WKDW \RX GRQÂ·W NQRZ KRZ WR FKRRVH IRUPV WKDW DUH PHDQLQJIXO IRU WKHP

Communicate â&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

,WÂ·V DOO ZHOO DQG JRRG WR H[SHULPHQW ZLWK VKDSHV DQG GHWDLOV DQG FRRO HIIHFWV EXW LI \RX VLPSO\ VSDFNOH WKHP DOO RYHU ZLWKRXW FRQVLGHULQJ ZKDW WKH\ PHDQ DQG KRZ WKH\ VXSSRUW RU WDNH DZD\ IURP WKH PHVVDJH \RX HQG XS ZLWK D MXPEOHG PDVV RI MXQN WKDW QR ORQJHU TXDOLILHV DV GHVLJQ

D\ Z

But what exactly is it?

Oooh...Neat!

2 2

de DU

c de

v si

U D

D\ Z

D H

1 e.

Communicateâ&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

O J XD LQ YLV EH WK J H QLD D GLQ QF OHQ ELJ H DQ UH LO KH DN VW IH P WKH W 0 HU GLI P W RW QG KH IUR WKD Q I X K W HU QG R LV RY LQJ D VV JX IW Z FN FH WLQ OH QR UR UR LV \ N H S R G WHJ E\ UJ KH \ W UD OD I W LOLW VW XVK D O R DE D E LV HD KH ,WÂ·V KH V W G LV W V W I X HD O J LQ R JU ULD KLQ J QW RU $ DWH Q W LYLQ IUR GDW P HH XUY LQ UH WZ I V FW S R EMH NLQ R WWDF D

$ ,W JU QR Â·V D HDW W WK VWU GH H D DWH DO R WWD J\ I WK FN OH H S LQ IW R U J S Y RF UH HU I HV GD UR V R WR P P I X U LOOH QGH QQ UV LD WDQ R G I V LQ XU J Y YLY LV LQ XD J L O P Q W D KH WHU E LDO XV LV K E WK \ N H D QR ELOLW Z \ W 3 LQ R J W G DE ODF KD LVWL RX H Y W WK QJ W V LVX L] DO H E XLV H P LJ K W DU DWH R KH UD EMH G QJ ULD FW LIIH HP O Z LQ UH HQ LWK F IU QF W G R RQ H LV QIL W R EH WD GH I X WZ QF Q V L HH H I FH V D Q W UR D OD KLQ P QG R P UJ JV WK H U HU DN RF P H F N D DWH OH QG ULD DU G O D HF QG LVLR V Q R R V Q

Â·W

D W D

HU WK QR

D\ Z

QH U R HD

S DS J

H QJ GL DQ VW VK H- HU XL UDW KH QG LQJ VW Q W W I X LVW D L RQ R G WÂ·V LQJ IU VV WR , YLY LQ LQ FH LW\ JV XU FW FN UR LO LQ V MH WD S DE WK RI RE DW KH H Q LD LJ H I W WK HH QQ E W WK O R O LV HWZ OOH WKH QR HD ULD E PL DW G W G WH FH P WK DQ HD PD Q UR J FN JU O UH U I LQ UR $ LVXD LIIH RYH QRZ JH Y H G IW N DU WK \ OH E\ D O J XVK LV U E I XV DWR R UHG S

Q W R R

U SX

Â³

. H WK HU DW WKH Z WK LQ YLH YH \ H V LH ULW WK Â³ HV V HO X Q H Q DQ V E HF L UF YH H Q WR V WV X VL P H LV \ LQ JK VR FL H RS H HO RU X H H DJ V VK OLN V KR WK W ' VV RQ U H HV \ W I K H LWL R I RU NQ VW H R ULJ P RV KH RI P HD I QD ZDU XLWH WKH PS Q LI HOV W HU Z Z R D T D FR YH IH LH V GV XQ RW WK H H J Y D\ LQ \ Q H WK U LQ D LW V O N DOO RU HY LQ ZH WK HV W DO WX G HOL W\ LH RP DN KD S OHF OYH R E FXUL H Y Â³ V W P Z X HO K V QV QV LQW VR O\ VH W H HV HD RSH LV QUH OLNH U LQ WV LQ XUF R H X R HQ LY P V K I UH V JK V LV JH LRQ U V RI R HV RX KH W HF D LW R OV P Q K I W K ' HVV SRV KH IHH ZHU HDN W\ W H R ULJ P P LI J LH Z DV DU LWH FR YHQ WKLQ D Y \V I Q DZ W TX H RP HV VD V R XQ QR V DN W LW LQG OO\ RU P D O N WXD G O K Z S D OHF OYH X WHO VR LQ QUH X

Oooh...Neat!

H V R

But what exactly is it?

ve si ci de e B

14 Communicate â&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

REVISIONS

FINAL

Oooh...Neat!

But what exactly is it?

Communicate â&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

FINAL

Â³

SR QJ GL DQ VW VK H- HU XL UDW KH QG LQJ VW Q W W I X LVW D L RQ R G WÂ·V LQJ IU VV WR , YLY LQ LQ FH LW\ JV XU FW FN UR LO LQ V MH WD S DE WK RI RE DW KH H Q LD LJ H I W WK HH QQ E W WK O R O LV HWZ OOH WKH QR HD ULD E PL DW G W G WH FH P WK DQ HD PD Q UR J FN JU O UH U I LQ UR $ LVXD LIIH RYH QRZ JH Y H G IW \ N ODU WK OH E D J\ XVK LV U E I XV DWR R UHG S

DN 0

S DS L WK D H

QH U HD QJ

R \ D Z

W D

R Q U D

LW GR WK

. H WK HU DW WKH Z WK LQ YLH YH \ H V LH ULW WK Â³ HV V HO X Q H Q DQ V E HF L UF YH H Q WR V WV X VL P H LV \ LQ JK VR FL H RS H HO RU X H H DJ V VK OLN V KR WK W ' VV RQ U H HV \ W I K H LWL R I RU NQ VW H R ULJ P RV KH RI P HD I QD ZDU XLWH WKH PS Q LI HOV W HU Z Z R D T D FR YH IH LH V GV XQ RW WK H H J Y D\ LQ \ Q H WK U LQ D LW V O N DOO RU HY LQ ZH WK HV W DO WX G HOL W\ LH RP DN KD S OHF OYH R E FXUL H Y Â³ V W P Z X HO K V QV QV LQW VR O\ VH W H HV HD RSH LV QUH OLNH U LQ WV LQ XUF R H X R HQ LY P V K I UH V JK V LV JH LRQ U V RI R HV RX KH W HF D LW R OV P Q K I W K ' HVV SRV KH IHH ZHU HDN W\ W H R ULJ P RP LI QJ LH Z DV DU LWH F HQ KL D Y V I Q DZ TX HY RPW HV VD\ V R XQ QRW V DN W LW LQG OO\ RU P KD OO N WXD G Z S D OHF OYH X WHO VR LQ QUH X

Â·W G

RQ HU

ve si ci de B

Â³

Â·W

G RU

. WR \ \V HO D OLN LW V V H W RQ RU KD LWL KH P Z RV W II HU V S LQ Z DQ P WV OO\ R LH H FR K D OV V KH V Y P H XJ FWX HH HV W W D JH WK R OOH J I HQ D U QG H HV VD LQ WK WH LQ VLY WK V R O NL VK DN V W\ VW\ LQ WK FL YH V DO U KP H UL D LV P H OLH QH R W V P FX I Q H VR W ' H DN XS KH RP HV WKH VH R VK Â³ JK R E H QV LI V HQ W LQ GV U H UL W Z H Q Â³ W LY KD U LQ R UF H O\ V RS YH H JK LV W V R O N KH X XLW LNH D\ V H XUF UL HF YH V DO LI VR T O V Q U R WH ' OLH QH S HQ H RW RUH W LW LWLR ZH H V TXL EH HDN V X HY RI WK RU Q U P KD SRV YLH I WK RW Z SHQ HU UH G ZH V Z RP WKH R U Q R LHZ D OYH LH DQ F LQ DUH R Y DZ VR D Y PH WKH WV Z HG XQ QUH HV JH LQ JK XQD ROY X DN VD LW\ RX OO\ UHV P HV FXU \ WK WXD XQ P VH VW F II LQ I QD WHOOH OV R R LQ HH LV J I LQ

W D

D H DN 0

L WK

H SS

U D

R \

H RQ

K RW

ve si ci de e B

$ G JU Q LVWL HDW OD LD R QJX GH UJ I LV D H VX K O R UR UY WK I W FN LY H KH D LQJ GLI S QG L IH UR Q Q W UHQ FH RW KH F VV WK E H R H XV EH I X DW K WZ Q WD E\ H GH FN N H UV LQ QR Q W WD S Z KL Q UH LQ QJ GLQ GD J V J WR WKD ,WÂ· YLV U W V D X WK V DO H WU P EL D D J WH WH RE J\ ULD MH OH O LV FW IW W LQ R K IU YH H D RQ U I E W R URP LOLW\ I X P WR V LO LV OH D Q

FINAL

Oooh...Neat!

But what exactly is it?

Communicate â&#x20AC;&#x201D; GRQÂ·W GHFRUDWH

Project 2 Connecting Lines and Dots to Letterforms and Language Explore and demonstrate an understanding the proportional strategies outlined in the textbook Design Elements A Graphic Style Manual including Law of Thirds, Musical Logic and Mathematical Logic. Furthermore, explore and demonstrate an understanding of the organizational studies including distinguishing, clustering, aligning, overlapping, layering and bleeding. Finally, explore and demonstrate a preliminary understanding of working with typography in a 2d space employing concepts related to composition, form and meaning such as content, format, positive and negative, and clarity and decisiveness. Using one of the three essays provided, select a keyword/four word phrase and as much of the text or as little as you need to create an interesting visually engaging composition.

CUT & PASTE

DIGITAL REVISIONS

When you stop having to pay dues, it is just the right time to look for new things to do that come with a new set of dues.

ot dn . an up er ed ov tton ing bu tart all n s g it a e vin n m ha

fte

Having it all buttoned up, it means

I might

,W PHDQV WKDW WKHUH DUH SUREDEO\ SHRSOH PXFK EHWWHU DW WKLV QHZ WKLQJ WKDQ , DP VR ,ÂˇOO QHHG WR VWUHWFK and perhaps even be a little lost and confused for awhile.

pay some

fail. fail.

Keep on working hard and smart, and your peers might recognize that mastery.

Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.

Early in your design career, everyone ought to expect to pay some dues.

It means I might fail. It means there are probably people much better at this new thing than I DP VR ,ÂˇOO QHHG WR VWUHWFK DQG SHUKDSV HYHQ be a little lost for awhile.

In your heart

At that point a choice happens get comfortable or keep pushing yourself.

The more experience you get, and the better you become at your craft,

some It can often mean starting over and not having it all buttoned up.

dues

You might want to just rest on your laurels and pretend that you are challenged,

\RXÂˇOO know.

EXW LQ \RXU KHDUW \RXÂˇOO NQRZ WKDW WKH WKULO LV JRQH

2QFH \RX DGPLW WKDW \RXÂˇYH RSHQHG D GRRU DQG \RX PLJKW KDYH WR do something about it.

ner.

a desig

hh t t w w oo r r gg

vin

n co

e sn

ing

y is

sit

,d bly

a vit

, in

rio

u sc

tle

len

riz

ait

tr al

nti

e ss

sig

might

Having it all buttoned up, it means I

the less inclined you might be to try to branch out and change. , GRQÂˇW WKLQN ,ÂˇYH HYHU VWRSSHG SD\LQJ GXHV DQG LWÂˇV EHHQ over 20 years since I graduated from art school and got my first job in graphic design.

probably disapointing people along the way, then finally beginning to get it right.

Dues look like extra effort, patiently following \RXU ERVVÂˇV OHDG KDYLQJ D KDSS\ DWWLWXGH DQG boundless energy (no matter what) all in the pursuit of excellence.

ÂˇUH

Q \

As a result, perhaps mastery occurs.

dues.

trait in

p sto y u yo pa t n to jus to he g e W vin , it is tim t ha es ht new tha w du e rig for do ne th ok s to h a lo ing wit es. th me f du co t o e s

H VLG

Q W

J WLQ

W V

Q W

\ L

OO HD

Keep this up and bigger, better opportunities get presented.

That can often mean starting over and not having it all buttoned up.

pay

P HV

W %X

ential

an ess

ty i s o i r ds u C lea to OLQ

Dues look like extra effort, patiently IROORZLQJ \RXU ERVVÂˇV OHDG KDYLQJ D happy attitude and boundless energy (no mater what) all in the pursuit of excellence.

iosity is

tless cur

t relen

This kind of risk-taking involves putting in extra effort, long hours of due diligence,

fail

7KH IXQ RI OLIH LV SXVKLQJ WKH ERXQGDULHV RI ZKDWÂˇV SRVVLEOH

That can often mean starting over and not having it all buttoned up.

growth

t to do tha w things of dues. set k for ne e to loo e with a new com

right tim

ced tha

This kind of risk-taking involves putting in extra effort, long hours of due diligence, probably disapointing people along the way, then finally beginning to get it right.

just the

vin I am con

Early in design career everyone ought to expect to

The fun of life is pushing the ERXQGDULHV RI ZKDWÂˇV SRVVLEOH

th w o r g

p havin

you sto

il.

When

es, it is

y du g to pa

,W PHDQV WKDW WKHUH DUH SUREDEO\ SHRSOH PXFK EHWWHU DW WKLV QHZ WKLQJ WKDQ , DP VR ,ÂˇOO QHHG WR VWUHWFK DQG SHUKDSV HYHQ be a little lost and confused for awhile.

I am con vinced that is an ess ential trait relentless curiosit y in a designe r.

Growth

Pay

That can often mean starting over and not having it all buttoned up. It means I might fail. It means there are probably people much better at this new thing than I am, VR ,ÂˇOO QHHG WR VWUHWFK DQG perhaps even be a little lost for awhile.

some , GRQÂˇW WKLQN ,ÂˇYH HYHU VWRSSHG SD\LQJ GXHV DQG LWÂˇV EHHQ RYHU 20 years since I graduated from art school and got my first job in graphic design.

brings new

horizon

s and, inev

itably, due

dues.

g ttin . pu es es ple du olv ue eo to ing inv of d g p ing ay ing urs intin inn sp k g o a o fa k-t h ap be ko ris long dis ally in f th d o rt, ably fin tI kin ffo b en tha is a e pro , th ey Th extr ce, way rn in igen the jou dil ng ght. this alo t it ri It is e g

KH UHDOO\ LQ W \RXÂˇUH es. HV PHDQ on the sidelin %XW GX ing not sitt game,

%XW GXHV P game, not HDQ \RXÂˇUH UHDOO\ LQ sitting on WKH the sideline s.

w tt h

leads

ity s o i r u C leads to

g grr o ow

p, du s ne an tto me bu it all

g it vin Ha

leads to

OH VLE RV g V S thin G DWÂˇ w DQ ZK ne W e. RI is ORV hil HV t th WOH aw DUL r a OLW for QG tte H D d RX be Q E se H E ch YH onfu WK mu V H c LQJ le DS VK op UK SX pe G SH LV bly DQ OLIH ba K RI pro WUHWF XQ H I are WR V ere HG t th O QH tha ,ÂˇO ns VR ea P It m Q , D WKD

%XW GXHV PHDQ \RXÂˇUH UHDOO\ LQ WKH game, not sitting on the sidelines.

Curiosity

I am convinced that relentless curiosity is an essential trait in a designer. Growth brings new horizons and, inevitably, dues.

Curiosi

When you stop hav for new things to ing to pay due s, do that come with it is just the righ t time to a new set look of dues.

horibrings newdues. Growth ly, , inevitab zons and

Early in a design career everyone ought to expect tp pay some dues. Dues look like extra effort, patiently IROORZLQJ \RXU ERVVÂˇV lead, having a happy attitude and boundless energy (no matter what) all in the pursuit of excellence.

Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.

Inour art y he is. ually act

re is the ans me hich of w All

g rnin lea ed. lv ew of n invo nd curve e ki som

b y jo at m wh and exp nd ea y, volv e bod , to me how ue me ntin to so . I co s so ing due eth ng som payi for ans e m HV ays alw I GX gs V R LQG thin LQ N ew gn HUWD J F rnin D\LQ Lea G S rs. SSH ccu WR o ry ÂˇYH V ste ma 6XUH , aps perh sult, a re As

ss ndle bou nd ea tud atti py hap

rgy. ene

Âˇ \RX

w o kn

FINAL

Curiosity

I am convinced that relentless curiosity is an essential trait in a designer. Growth brings new horizons and, inevitably, dues.

leads to

%XW GXHV PHDQ \RX路UH UHDOO\ LQ WKH game, not sitting on the sidelines. When you stop having to pay dues, it is just the right time to look for new things to do that come with a new set of dues.

gr o

wt h

FINAL

, up ed ns on ea utt it m

H LEO VV SR ng WÂˇV thi G KD w DQ I Z ne W e. is ORV hil V R ULH t th WWOH aw GD r a OL for XQ tte H D d be Q E use ER KH ch YH onf J W mu V H c KLQ le DS XV op UK pe SH V S ly QG H L OLI ab K D RI ob pr HWF XQ re VWU H I 7K e a WR er HG t th O QH tha ,ÂˇO ns VR ea DP It m Q , WKD

ll b

vin

t h

fte

t no nd p. r a ed u e v n g o tto tin bu tar it all s n g ea vin n m ha

il.

t ha

ing utt s. sp ue e ple gd olv due peo to v n i n g y g i of ing nin pa kin urs int in as -ta ho po eg of k ir sk ong disa lly b n f l y fina thi d o rt, abl tI kin effo rob then ha t s i p y a , e Th extr ce, way rn in igen the . jou his dil ng ight t s alo t it r It i ge

FINAL

y t i s o i r u C s d a le to

ew hori brings n dues. Growth bly, ta vi e in , d zons an

When

ving to

p ha you sto

es, it is

pay du

KH DOO\ LQ W RX路UH UH s. PHDQ \ n the sideline V H X G W %X ng o not sitti , e m a g

h t w o r at to do th . things es for new ew set of du k o lo me to me with a n right ti co st the

I am c

ntless

at rele

ed th onvinc

curios

ait in a

ntial tr

esse y is an

er.

design

FINAL

Curiosi

When yo u stop h a for new things to ving to pay due s, it is ju do that st the ri come w g ith a ne w set of ht time to look dues.

%XW GXHV P game, no HDQ \RX路UH UHDOO\ LQ WK t sitting on the sidelin H es.

le a d s

h t w o r

growth I am conv in is an esse ced that relentle ss ntial trait in a desi curiosity gner.

Growth

brings n

ew hori

zons an

d, inevita

bly, due

FINAL

The fun of life is pushing the ERXQGDULHV RI ZKDWÂˇV SRVVLEOH

Having it all buttoned up, it means

I might

,W PHDQV WKDW WKHUH DUH SUREDEO\ SHRSOH PXFK EHWWHU DW WKLV QHZ WKLQJ WKDQ , DP VR ,ÂˇOO QHHG WR VWUHWFK and perhaps even be a little lost and confused for awhile.

This kind of risk-taking involves putting in extra effort, long hours of due diligence, probably disapointing people along the way, then finally beginning to get it right.

fail

That can often mean starting over and not having it all buttoned up.

FINAL

pay some

Early in design career everyone ought to expect to

Dues look like extra effort, SDWLHQWO\ IROORZLQJ \RXU ERVV路V lead, having a happy attitude and boundless energy (no mater what) all in the pursuit of excellence. Keep on working hard and smart, and your peers might recognize that mastery. Keep this up and bigger, better opportunities get presentedAs a result, perhaps mastery occurs. .

dues.

FINAL

Less is So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if youâ&#x20AC;&#x2122;re looking at the big implicaUJPOT PG UIF CJH XPSME PG CJH QVCMJD TQBDF BOE UIF CJH VOEFmOFE audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with TPNFUIJOH NPSF TQFDJmD BT B NPEVMF UIBU DBO CF EFmOFE BOE then scaled, torqued, re-examined but that originates as a more TQFDJmD BOE DPOUSPMMFE PSHBOJTN -FTT XJUI SFHBSE UP MFTT immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there. Thereâ&#x20AC;&#x2122;s plenty of time to get complicated later. With structure comes freedom. And freedom, letâ&#x20AC;&#x2122;s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what youâ&#x20AC;&#x2122;re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So hereâ&#x20AC;&#x2122;s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And donâ&#x20AC;&#x2122;t be afraid to start small. Youâ&#x20AC;&#x2122;ll get there, eventually. And when you do? Send somebody a thank you note.

Start simply and go from there

FINAL

Q HD

inc

w ro

ing

o riz

, nd

i ity

ios

s tle

ele

a th

e sn

GH VL

,d bly

vit

ine

ial

e ss

OLQ

WWLQ

W QR

J H

\ L

OO HD

ÂˇUH

V P

h t w o r g

ir o

s u d C lea to X \R

W G

y t i s tra

n it i

. er

ign

s de

rig he tt . s s u j e is du , it of es set u y d ew pa n to ith a g vin e w ha m p t co o st a u th yo o n to d e h W ings th

tim

loo

o kf

h t w o r g

Pay

dues.

FINAL

That can often mean starting over and not having it all buttoned up. It means I might fail. It means there are probably people much better at this new thing WKDQ , DP VR ,ÂˇOO QHHG WR VWUHWFK DQG SHUKDSV HYHQ EH D OLWWOH ORVW IRU DZKLOH

some Early in a design career everyone ought to expect tp pay some dues. Dues look like extra effort, patiently IROORZLQJ \RXU ERVVÂˇV OHDG KDYLQJ a happy attitude and boundless energy (no matter what) all in the pursuit of excellence. Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.

FINAL

pay Keep this up, and bigger, better opportunities get presented. As a result, perhaps mastery occurs.

Dues look like extra effort, patiently following \RXU ERVVÂˇV OHDG KDYLQJ D KDSS\ DWWLWXGH DQG boundless energy (no matter what) all in the pursuit of excellence.

Early in your design career, everyone ought to expect to pay some dues.

It means I might fail. It means there are probably people much better at this new thing than I DP VR ,ÂˇOO QHHG WR VWUHWFK DQG SHUKDSV HYHQ be a little lost for awhile.

, GRQÂˇW WKLQN ,ÂˇYH HYHU VWRSSHG SD\LQJ GXHV DQG LWÂˇV EHHQ over 20 years since I graduated from art school and got my first job in graphic design.

some

dues

FINAL

In your heart

At that point a choice happens get comfortable or keep pushing yourself.

The more experience you get, and the better you become at your craft, the less inclined you might be to try to branch out and change.

You might want to just rest on your laurels and pretend that you are challenged,

\RXÂˇOO know.

EXW LQ \RXU KHDUW \RXÂˇOO NQRZ WKDW WKH WKULO LV JRQH

2QFH \RX DGPLW WKDW \RXÂˇYH RSHQHG D GRRU DQG \RX PLJKW KDYH WR do something about it.

FINAL

might

Having it all buttoned up, it means I

This kind of risk-taking involves putting in extra effort, long hours of due diligence,

fail

7KH IXQ RI OLIH LV SXVKLQJ WKH ERXQGDULHV RI ZKDW路V SRVVLEOH

That can often mean starting over and not having it all buttoned up.

FINAL

Inour art y he re is the ans e m hich of w All

dy, , ebo how om s e m to s so g. due thin ing me y o a s p r s o f n ea ys m lwa sa g thin new

to ue ntin I co

g rnin Lea

and lve evo

job my hat w and exp

. y is uall act

a As

y app Ah

ult, res

g rnin . lea d ew volve n f o e in kind curv e som

XHV RI G GV LQ N LQ HUWD J F D\LQ S . urs SHG WRS occ ery ,ÂˇYH V ast H U m s 6X hap per

. rgy ene less d n bou and ude it t t a

O O Âˇ RX

w o

n k

Project 3 Other Forms of Visualization Read the entire text entitled Open Letter to Design Students Everywhere, by Jessica Helfand. Highlight interesting passages that represent insightful concepts as a young student in design. From your highlighted passages, develop a Headline to be used in a piece of communication. Develop a Sub Head to be used in a piece of communication. Finally select about 250-300 words of this 1135 word document. These are the three main elements you will be working with to establish a clear visual hierarchy. The use of proportional strategies and organizational strategies should help establish how the eye moves, what it see/reads first, what it see/reads second etc. Your type must be readable but interesting and compelling. It should also have some logic or syntax. Consider how the eye moves around the page following the visual hierarchy you have established. Helvetica, Futura, Univers, and Franklin Gothic are the only typefaces to be used.

THUMBNAILS

BUSY

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more.

Less in the sense of fewer words to describe your idea.

get

BUSY

ENLIGHTEN. CHANGE. IMPACT.

M M ply im rt s sta d go ere. an m th fro

ee gg r rthth wwinin ssfofo llollo ththee ggieie eefofo inin a. . e ololo f thth ssss ideea ththe aappo d oof . LLee ur r id inin ithh unnd rere. yoyou essss nene , wwit soou moo bee LLe t too ndd eess, hhaat t st, isis mscsricriboveve.).)ut tnnoo ororaan m t, e -t c m o b u rigg o e -t b c d e it cco onne fafa to d aab dd, , b al l ri d re it -d o , inin ss to nn,â&#x20AC;?,â&#x20AC;? mee tutua ÂˇUHÂˇUH orlrld hheere eerere-dlessss, oordrd rsrsioio frfraam llellecc \R\RXX wwo SSoo enn-t-thh eer:r: le eer rww r rvvee usslyly s inintete RR LI LI e bbigig edd im f fefeww vvaatotobititioiouin itits QQW W V Vof fththedefienfineyoyuouas s bbeeeclalaim in WH b f le , , a d, , ddisiscnsseeooto â&#x20AC;&#x153;eâ&#x20AC;&#x153;eles aamm iouuss G LQ LQWHonnss o, ,uunndaybyebe ificic d D DQQGlicaatitioe bbigigll, mmaspepcecifscacle sseenefefer r tof lelesssmbbititio ale W\ s n s s aa e o f a m UL W\ p lic th e e ll, (R (R nnssee olessss Ga F FODODULig imimapnndd thâ&#x20AC;&#x201D; wwemoorere ththeen s sa asss s ssee ecckk le DQQG e bbigcee a it itit â&#x20AC;&#x201D;ingg mandnd inate ate. LeLess: : . on ns ssppe UDUDIWIW Dat tththessppaac haabbit eeththinneedd aorigriginismm h F LWLWVV Fkiningg aubbliclic aat tinin sosomm ddeefi finthaat t organanisenetintionsn.s. QW\W\ rvrv sioio OH Q loloookbigigppuessthth wwithith n bbee bbuut t thddoorg intete res ssÂˇV S SOHturere c ÂˇV uc ctu W oof f bdieienncestatartrtat tcacanineeddntrtroollelleiatete inexpxpreHUHUH in u UJH HW r e KKH strtr aauudnt ttoto sle ththa xaxammd coconmeeddia lle r 77 UJ e e h s IR maalleHUHUH Wit ith RW IR W t timm , wwaan odduule, rere-e-eic aanndss imimm o s , s sm WK H r. W Q R a at tiingsgs, aamm uueeddp, ecifcificto lelesfonntsts,URPP WKlatete r.OHWÂˇVWÂˇVa Qgre re thin dd laP OHis a g atath t nd d te totorqrqre sspeardrd toweer r fo JRR I IUR R re P gga fe w QG J licaateHGGR t. It It ise g gre n na anf mmoore n o h rere ff, , fe DDQGmpplic IUHUHH ouut. ak ke hte hte s of tio n wwitiths sstutuff SSO\O\ t cocom$QQGG Ill ababod mmaenlig lig ion ns ca tio n a enmillillioeduduca lelesssUW V VLPLPto ggeetRPP n$ isis aull t at andus,s, in mur r e the e WR R u 66WDWDtiUWmee toUHHHGGcRatiotionGoooouform rm rld d inYo ou n th RZ Z We u a G in fo wo orlays.s. Yte: o: oLQnJ K KRalizlizeUHÂˇVÂˇV oof f tiPmHHV IV IUH edducennt.t. us, , in ee ww ayduauate H HUH UQ LQvJisu ua K s w D FFRRP haat t estutuddeelplp uasct th th t ou s ra dV OH HDUQ w vis R K S S isis wbhe aa s at thheimppagcloririoouu ug gra L O totoLQ 6 6U RVWR WRJ wEUD LQ YH U VLQ loy y yo RLQJ J LVhow o d g J nd toto begssththaanndd aim n d a y G RLQnd d hXU EUD1H HYHDG LQA R U J 1S UH HDGe. . A nd ththininagnggee gaful l athneeddaXÂˇUHÂˇUH Gk, a, an \ RRX in k LQ Q \RNXLQLQ JVWR S Udon neHUH y \ d th chchaannniningefu th W nnd D W \ thin WH L KLQ N U VWRe doWK HUHod y H n b e HW WK eb od mmeeanoot t e ZZKKDow totoUFROD ODWHS W KLQ HYHYHcU a an ÂˇOOb J HW om eb HHUFRU VWRWRSU W Q Q S J s wwillillQnWUDDU\U\n d hhoDw V YH HU lse e c RX XÂˇOO d som W H Y t e lsOO < R en nd WU , aand WK DW QSHYHYHU FRFRQrn e D OO < S e , HDV V WKR QHQV 1 1wHha at P a ? S rn D o le a LG HD X G GR WLR QV g whUW V P d o? le H LG \R X HV WLR in g WD UW Vou d WK H DW \R X HV gin in V WD y ou WK K DW J T X a gin WR V en y Z KNLQ J T, im a LG WR h en ZV NLQ g , imIUD LGd w h D V kin g D IUD n d w. Dloo kin EH D . A note . oQÂˇW EHally . An ote lo ou n GRRQeÂˇWntutually Gev en nk y you eavthaank a th

nd of the to rds that sou -done- of fewer wo of less n-there se se the bee s in the sen s in the sen r and ies for Les l rigo ) Les more. h apolog above. its intellectua V RI WKH ELJ es, wit s, in fact, is sion,â&#x20AC;? ous in OLFDWLRQ les e it com well, vator ver So her disclaimer: to â&#x20AC;&#x153;ele ck less ambiti W WKH ELJ LPS inhabit it â&#x20AC;&#x201D; fer t can be following your idea. (Re not one spe XÂˇUH ORRNLQJ D iences tha e that re sions. e aud but \R a modul mo W VR LI , undefined describ ly framed, r expres WXUH cific, as inates as a G LQWHQ smalle ous big WUXF re spe ambiti FODULW\ DQ ce and the er fonts, ODWHU :LWK V DW WLPH that orig ing mo IW DQG ff, few LWV FUD big public spa rt with someth examined but less stu W FRPSOLFDWHG RXW ,W LV D JUH and of sta , rentions: JH ten to ued nt world interve WLPH WR DWLRQ LV DOO DE us, enligh you wa led, torq QW\ RI ediate rm GXF maybe and then sca organism. less imm H 7KHUHÂˇV SOHJHW LV ZKDW H t help us, info ys. to d led s wa define and control P WKHU gs tha h regard QRW IRU c Less wit O\ DQG JR IUR HHGRP OHWÂˇV at things, thin ul and gloriou specifi ngf LPS gre $QG IU meani make 6WDUW V IUHHGRP Go out and in millions of t. FRPHV world studen OHDUQ to be a and impact the RZ WR U UQLQJ K change R QHYH J LV OHD UH GRLQ ÂˇV ZKDW \RX G DQ EH RXÂˇ HOVH F D ZKDW \ 6R KHUH J ZKDW QWUDU\ WKH FR LQ \RXU EUDLQ LPDJLQLQ QG VRPHERG\ LQJ WH RQ JUDGXD WKDW SHUFRODWH UHDGLQJ ORRN \RX GR" 6H \ \RX DV KHQ RS GD G Z LGH U VW QG WKH OO\ $Q L]H WKH U QHYH ZLOO QRW HRZ WR YLVXDO V 1HYH KHUH HYHQWXD XFDWLRQ HVWLRQ G K <RXU HG R WKLQN DQ RS DVNLQJ TX OO <RXÂˇOO JHW W Z W PD DQG KR LQJ 1HYHU VW G WR VWDUW V LQN IUDL ÂˇW EH D VWRS WK QG GRQ GRQH $

. cused o f n u e A littl

r.ter. dteladtela tea licpalic pm co cotm toe gtoetge e tim f tim o f o ty n le nty lep heâ&#x20AC;&#x2122;srepâ&#x20AC;&#x2122;s TheTre

-don-there the bee , in fact, is ies for r er: less apolog disclaim to describe you es, with e it com the following words in the So her of of fewer above.) Less sound sense ,â&#x20AC;? ne-that speck s in the version not one ft and more. Lesfer to â&#x20AC;&#x153;elevator framed, but its cra Didea. (Re less ambitiously tual rigor and ELJ LPSOLF WKH llec of sense in its inte XÂˇUH ORRNLQJ DW and the big, bitious ce you less am QW VR LI \Rbig public spa l, maybe dule QG LQWH t it â&#x20AC;&#x201D; wel a mo FODULW\ D world of the big ces that inhabi specific, as xamre tions of ien ued, re-e ing mo ed aud someth led, torq undefin start with d and then sca specific and ate want to immedi define a more less be as to tes can ard resina that s with regts, smaller exp QW\ RI that orig ined but organism. Les SOH fon er UHÂˇV led ff, few UH 7KH es control less stu R IURP WKH cture com XFDntions: SO\ DQG J r. With stru interve HG LV ZKDW WDUW VLP out d late plicate VLRQV 6 RW IRUJHW a student. Go com WÂˇV Q get OH rm us, e to be HHGRP time to $QG IU great tim t help us, info ions of IUHHGRP about. It is a mill tha things world in all things, tion is act the cation will not ke great and imp UH Your edu and ma and change DW \RXÂˇ s ways. H FRQWUDU\ ZK and ten riou igh glo enl ul and to think, H RQ WK meaningf \ \RX JUDGXDW learn, and how in your brain. GD te S to YHU VWR percola HQG WKH g how learnin as that NLQJ 1H doing is e the ide HYHU VWRS WKLQ GLQJ ORRNLQJ visualiz DLG WR X GR Q RS UHD how to W EH DIU ZKDW \R HYHU QHYHU VW RQÂˇ HÂˇV G G Q \RX V 1 6R KHU QH $Q TXHVWLRQ OVH FDQ EH GR XDOO\ $QG ZKH DVNLQJ HQW DW H HUH HY LQJ ZK note. LPDJLQ OO <RXÂˇOO JHW WK thank you VWDUW VPD somebody a d do? Sen

narrow

frame

te edia s, imm font d less wer y, an WR H rd to uff, fe simpl rega ss st Start \ RI WLP e s. with ns: le ctur RW OHQW Less entio ession UHÂˇV S ith stru HWÂˇV Q rv It pr KH inte ler ex H 7 ter. W GRP O out. t HU ab la smal RP WK ated QG IUHH is all Go ou lp n ic JR IU compl GRP $ ucatio udent. at he d th an t st HH ed gs a ge HV IU hat ange be thin FRP et, is w e to ings, and ch eaning m tim forg great great th hten ns of lig illio is a make us, en m in and form world ays. in w e , us ct th ious impa d glor an ful

c Fo

Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, DQG JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLcated later. With structure comes freedom. And freeGRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW ,W LV a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day \RX JUDGXDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS DVNLQJ TXHVWLRQV 1HYHU QHYHU VWRS UHDGLQJ ORRNLQJ LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ you do? Send somebody a thank you note.

E R O

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity DQG LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH ELJ LPSOLFDWLRQV RI WKH ELJ ZRUOG of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, VPDOOHU H[SUHVVLRQV 6WDUW VLPSO\ DQG JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI time to get complicated later. With structure comes freedom. And IUHHGRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW ,W LV D JUHDW time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day \RX JUDGXDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV OHDUQLQJ KRZ WR learn, and how to think, and how to visualize the ideas that percolate LQ \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS DVNLQJ TXHVWLRQV 1HYHU QHYHU VWRS UHDGLQJ ORRNLQJ LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH eventually. And when you do? Send somebody a thank you note.

M O D E FRE

^ mh _ mbf . mr h later e^g d l i licate k^ ma^ comp get

Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH ELJ implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.

les

NEVER

rse

So dis here (Re claim it co m on fer to er: le es, e \RX spe â&#x20AC;&#x153;ele ss, in with a un ÂˇUH OR ck le vator fact, polo s de spe fine RNLQ s am vers is m gies J fo o ori cific d au DW WK bitio ion,â&#x20AC;? re. L r th , u g e a ate inate as a dienc H ELJ s in bov ess in bee e WKH interv s as mod es th LPS its inte .) Le the n-the OLF IUH UH 7 enti a mo ule th at inh DWLR llec ss in sens re-do HG KH o re a a n t ca bit QV R tual ri the e of ne-t Go RP UHÂˇV s: s h fe I le sp it imp out a OHWÂˇV SOHQ ss s ecific n be â&#x20AC;&#x201D; w WKH E gor a ense wer at so WKH act th nd m QRW W\ RI tuff, and defin ell, m LJ Z nd its of le word und IRUJ WLP few co ed ayb RUOG R cra ss a s to of th KR GD\ \ e w ake n a e H HW tr m e ft n r d W o Z e g \RX WR W RX J rld in reat LV Z R JH fonts olled d the you I ELJ S and bitio escri follo u ORR GR KLQN UDGX mill thing KDW H W FRP , sm orga n sca wan XEOLF clarity sly fr be y wing io a o t the NLQJ QHYH DQG K DWH R ns o s, thin GXFD SOLFD ller e nism. led, to s VSD and ame ur id ta to F WH e WL re, LPD U VWR RZ Q W fm x L in d eve JLQ S W WR KH F ea gs th RQ LV G ODWH pres ess rque rt wit H DQG tent: , but a. D nin at sio wit d, h no W ntu LQJ KLQ YLV R U s ally ZK NLQJ XDOL] QWUDU\ gful help OO DER :LWK ns. h re re-e some KH ELJ o if t S x g X a u .A D th nd W HOV 1HY H WKH ZKD nd g s, in W ,W LV VWUXF tart s ard to amin ing LGH W \ lori form D wh H F HU WXUH imp les ed b more V R J D o en ly D you Q EH GWRS D V WK XÂˇUH G us w us, e UHDW FRP , an s imm ut tha DW ay d WLP HV R t n e R VN do ? S QH $ LQJ T SHUF LQJ LV s. Yo lighte H WR IUHH go fr dio R E G X u O en n d s QG GR HVWLR ODWH L HDUQ r ed and H D V RP m uc $ Q LQ om Q Q eb ÂˇW EH V 1H \RXU J KR ation chan WXGHQ QG od g y a DIUD YHU Q EUDLQ Z WR O will e an W tha LG WR HY 6 HDUQ not d R H e V nk you WDUW V U VWRS KHUH DQG nd no PD UHD ÂˇV Z te. OO < GLQ KDW RX J ÂˇOO J HW

STOP THINKING

P U

nk thi o t

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity DQG LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH ELJ LPSOLFDWLRQV RI the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLFDWHG ODWHU :LWK VWUXFWXUH FRPHV IUHHGRP $QG IUHHGRP OHWÂˇV not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV OHDUQLQJ KRZ WR OHDUQ DQG how to think, and how to visualize the ideas that percolate LQ \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS DVNLQJ TXHVWLRQV 1HYHU QHYHU VWRS UHDGLQJ ORRNLQJ LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ you do? Send somebody a thank you note.

& dly a bro

ly de i w

within t

thin an k bro dd ee adly a ply nd . w

ide

GET

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual kb`hk Zg] bml \kZ_m Zg] \eZkbmr Zg] bgm^gm3 lh b_ rhn k^ ehhdbg` at the big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from ma^k^' Ma^k^ l ie^gmr h_ mbf^ mh `^m \hfieb\Zm^] eZm^k' Pbma lmkn\mnk^ \hf^l _k^^]hf' :g] _k^^]hf% e^m l ghm _hk`^m% bl what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end ma^ ]Zr rhn `kZ]nZm^3 hg ma^ \hgmkZkr% paZm rhn k^ ]hbg` bl learning how to learn, and how to think, and how to visualize ma^ b]^Zl maZm i^k\heZm^ bg rhnk [kZbg' Lh a^k^ l paZm rhn ]h3 never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be ]hg^' :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee `^m ma^k^% eventually. And when you do? Send somebody a thank you note.

lf se

clea

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if youâ&#x20AC;&#x2122;re looking at the big implications of UIF CJH XPSME PG CJH QVCMJD TQBDF BOE UIF CJH VOEFmOFE audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start XJUI TPNFUIJOH NPSF TQFDJmD BT B NPEVMF UIBU DBO CF EFmOFE BOE UIFO TDBMFE UPSRVFE SF FYBNJOFE CVU UIBU PSJHJOBUFT BT B NPSF TQFDJmD BOE DPOUSPMMFE PSHBOJTN Less with regard to less immediate interventions: less TUVGG GFXFS GPOUT TNBMMFS FYQSFTTJPOT 4UBSU TJNQMZ BOE go from there. Thereâ&#x20AC;&#x2122;s plenty of time to get complicated later. With structure comes freedom. And freedom, letâ&#x20AC;&#x2122;s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what youâ&#x20AC;&#x2122;re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So hereâ&#x20AC;&#x2122;s what you do: never stop thinking. /FWFS TUPQ BTLJOH RVFTUJPOT /FWFS OFWFS TUPQ SFBEJOH looking, imagining what else can be done. And donâ&#x20AC;&#x2122;t be afraid to start small. Youâ&#x20AC;&#x2122;ll get there, eventually. And when you do? Send somebody a thank you note.

r EyNou

you

Start simply simply and and go go from from there there

Less is

FOCUS

Start simply and go from there.

change

in meaningful and glorious ways.

t the ha in t e-t s on es r bu -d . L vato d, ft f ere ore ele me ra o -th m â&#x20AC;&#x153; fra its c ons es ti nc re en is r to ly be fact, efe us and lica die mo d, e p u g ue (R itio r r th s, in ea. mb rigo ig im ed a thin rq ed fo s l e s le r id s a a e b fin m d, to oll s gie er: ou les ectu th nde so ale ontr les olo im e y of ll at , u ith sc c s: om ap cla rib se inte ing big t w en and tion o fr uc aith dis esc sen its ok e tar th ic en d g str uc ke , w g d e in lo th s nd cif rv an ith ed a es owin s to th us uâ&#x20AC;&#x2122;re and nt to ed a spe inte ly, r. W hat nd m nge . p m ll rd s in itio yo e a n re te s c w fi o co im te w t a ha ay it e fo w es mb if pa u de mo edia rt s d la t, is ou d c s w ary, re th er .) L a so c s yo e a te e o an u tr d he of few ove ss nt: bli ybe n b as imm . Sta lica forg t. G n rio con an So und of ab ck le inte pu ma t ca tes ss ions mp not den ghte glo e ink, reâ&#x20AC;&#x2122;s so nse n,â&#x20AC;? spe nd f big ell, tha gina to le ss co tâ&#x20AC;&#x2122;s stu enli and n th th he s. . se rsio ne ty a d o w ule ori rd xpre get , le e a s, ful te: o to . So tion be ally u g a ow in ve t o lari orl it â&#x20AC;&#x201D; od at ga r e to om b in du h ra ues can ntu to o c re rm n e w e d th m it q n d ig b a ve t h all m e e fo ea ra nd b e an e b ha as d bu wit sm of ti d fre tim s, in f m u g , a our king els re, e th at in ic, ine ess ts, ty An at u s o y yo arn in y as hat the th ecif am . L fon len m. gre help lion da to le te top g w et te. a p p s g m o la r o e x t il s -e is e â&#x20AC;&#x2122;s ed is a m th ow o er in â&#x20AC;&#x2122;ll n re an few ere fre t. It s th in nd g h perc ev agin You you org ff, . Th es ou ing rld t e in at g. N , im ll. nk stu ere om ab , th wo l no arn s th kin ing ma tha th re c all gs the wil is le ea thin ok rt s y a tu n is thin act on ing e id p g, lo sta od tio at p cati do e th r sto din to eb gre d im edu â&#x20AC;&#x2122;re aliz eve rea aid som fr u n r n u a nd a u yo is : p Yo hat to v do r sto â&#x20AC;&#x2122;t be Se w w you eve on do? ho hat r, n d d ou w eve . An n y N ne he do d w An

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and \eZkbmr Zg] bgm^gm3 lh b_ rhn k^ ehhding at the big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go _khf ma^k^' Ma^k^ l ie^gmr h_ mbf^ mh get complicated later. With structure \hf^l _k^^]hf' :g] _k^^]hf% e^m l not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, paZm rhn k^ ]hbg` bl learning how to learn, and how to think, and how to visualize the ideas that percoeZm^ bg rhnk [kZbg' Lh a^k^ l paZm you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining paZm ^el^ \Zg [^ ]hg^' :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee `^m there, eventually. And when you do? Send somebody a thank you note.

EEDOM

DIGITAL REVISIONS

in meaningful and glorious ways.

Less is gfu

chang enlighten and

NEVER

ly ns of mean world in millio

ingful and glorio

us ways.

ide

BUSY

ENLIGHTEN. CHANGE. IMPACT.

used.

Qfoc Xn $ OLWWOH u

r.ter. teadteladtela licpalic copm cot m toe gtoetge e tim f tim o tynotyf lepnle heâ&#x20AC;&#x2122;srepâ&#x20AC;&#x2122;s Tre The

te edia s, imm font d less wer y, an WR H rd to uff, fe simpl rega ss st Start \ RI WLP e s. with ns: le ctur RW OHQW Less entio ession UHÂˇV S ith stru HWÂˇV Q rv It pr inte ler ex H 7KH ter. W GRP O out. t HU ab la smal RP WK ated QG IUHH is all Go ou lp n ic JR IU compl GRP $ ucatio udent. at he d th t ge HV IUHH hat ed be a st ings ange an th FRP et, is w e to ings, and ch eaning m tim forg great great th hten ns of lig illio a e en is mak us, in m and form world ays. in us, ct the ious w impa d glor ful an

e g r th win s fo llo the gie e fo in a. the olo f th ss ide ap d o . Le our ss in e re y n ith un e , w at so is mo ribe e.) L not o and r c es t v om e-th ct, des bo bu rigo it c -don , in fa s to n,â&#x20AC;? a ed, tual ÂˇUH rld re m X wo he ere less ord rsio fra llec \R So en-th er: er w r ve usly s inte R LI e big ed V be claim f few levato bitio in it WHQW of th defin you as dis nse o to â&#x20AC;&#x153;e s am ious G LQ ons , un aybe ific, d, se efer f les mbit W\ DQ licati e big ll, m spec scale a (R nse o ss a FODUL imp nd th we ore then s as s se eck le DQG e big ce a it it â&#x20AC;&#x201D;ing m and inate Les : sp UDIW at th spa hab eth ned orig ism. ons F LWV king ublic at in som defi that rgan enti ns. QW\ loo big p es th with n be but d o interv ressio SOH re c of dien start at ca ined ntrolle iate exp HUHÂˇV uctu HW au nt to le th xam d co med aller 7K ith str IRUJ me u re-e an im sm KHUH W QRW at ti s, wa with od regard , , g r.interventions: less icto less ss immediate Less W a m ued pecif to le fonts URP late OHWÂˇV a gre t thin d rq sfonts, I r a and stuff, to fewer smaller expressions. Start simply, ard we JR ate GRP It is gre re mo h reg ff, fe DQG mplic IUHH out. ake hten of on DQG JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLs wit s stu SO\ t co $QG ll ab d m enlig ion ucati FDWHG ODWHU :LWK VWUXFWXUH FRPHV IUHHGRP $QG IUHHn a ill les UW VLP to ge RP n is ut a us, in m r ed e R GRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW ,W LV 6WD time UHHG catio Go o form orld . You on th RZ W e I student. K : s in f be u V w t. a great timeoto a Go out and make great y , H ed en us e wa uate LQJ ualiz HUHÂˇV d inform UQ vis K RP hhelp at t th uenlighten s rad HDand lp things, thingsFthat w a stuus, he pac us, g LV O to 6R VWRS rio is be the at imin U change and impact world millions ow LQ glo ou of Jmeaningful to gs th and and ay y GRLQ nd h U EUD HYH DGLQJ QG d 1 in $ X e l H a and glorious ways. Your education will not end the day H R th ang gfu the XÂˇU k, \ LQJ S U QH R \RX JUDGXDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV ch anin end DW \ thin WH LQ KLQN U VWR H GR WKHUH RG\ to e K H OD t W W E E Y m and no how Z toow learning how to learn, think, UFRand WRShowH to DQ JH PH will QWUDU\ nd h DW SH YHU V YHU Q OVH F RXÂˇOO G VR visualize the ideas that So a H Q H Kin your < H brain. FRpercolate rn, DV W Q 1 KDW DOO 6H KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS lea LGH X GR WLRQV J Z UW VP GR" R V H X LQ WK DW \ XH JLQ VWD \R DVNLQJ TXHVWLRQV 1HYHU QHYHU VWRS UHDGLQJ ORRNLQJ ZK NLQJ T LPD LG WR KHQ LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG D Z DV NLQJ DIU QG . H WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ ORR QÂˇW E OO\ $ note D \RX GR" 6HQG VRPHERG\ D WKDQN \RX QRWH GR HQWX you HY ank a th

nd of the to rds that sou -done- of fewer wo of less n-there se se the bee s in the sen s in the sen r and ies for Les l rigo ) Les h apolog t, is more. above. its intellectua V RI WKH ELJ es, wit fac sion,â&#x20AC;? e it com imer: less, in â&#x20AC;&#x153;elevator ver ambitious in LJ LPSOLFDWLRQ it â&#x20AC;&#x201D; well, her So t discla fer to W WKH E ck less t inhabi t can be following your idea. (Re not one spe XÂˇUH ORRNLQJ D iences tha tha e sions. e aud but \R a modul more W VR LI , undefined describ ly framed, r expres WXUH cific, as inates as a G LQWHQ smalle ous big WUXF re spe ambiti FODULW\ DQ ce and the er fonts, ODWHU :LWK V DW WLPH that orig ing mo IW DQG ff, few LWV FUD big public spa rt with someth examined but less stu W FRPSOLFDWHG RXW ,W LV D JUH and of ntions: JH ten DOO DE nt to sta , torqued, reworld enligh interve WLPH WR you wa led QW\ RI DW HGXFDWLRQ LV inform us, ediate SOH imm maybe and then sca organism. to less KHUH 7KHUHÂˇV JHW LV ZK that help us, ways. d s define and controlled P W gs h regard QRW IRU c Less wit O\ DQG JR IUR HHGRP OHWÂˇV at things, thin ul and gloriou specifi ngf LPS gre $QG IU meani make 6WDUW V IUHHGRP Go out and in millions of t. FRPHV world studen UQ to be a and impact the WR OHD J KRZ change OHDUQLQ X GR QHYHU J LV RLQ EH RXÂˇUH G HUHÂˇV ZKDW \R H FDQ R K U\ ZKDW \ KDW HOV G\ D QLQJ Z FRQWUD \RXU EUDLQ 6 VRPHER RQ WKH LPDJL GXDWH W SHUFRODWH LQ GLQJ ORRNLQJ X GR" 6HQG JUD RX \R WKD UHD GD\ \ LGHDV U VWRS OO\ $QG ZKHQ QG WKH L]H WKH U QHYH ZLOO QRW HRZ WR YLVXDO V 1HYH KHUH HYHQWXD XFDWLRQ HVWLRQ G K <RXU HG R WKLQN DQ RS DVNLQJ TX OO <RXÂˇOO JHW W Z W PD DQG KR LQJ 1HYHU VW G WR VWDUW V LQN IUDL ÂˇW EH D VWRS WK QG GRQ GRQH $

^ mh _ mbf . mr h later e^g d l i licate k^ ma^ comp get

hte

lig

t th

im pa

enligh

nin

world

thin an k bro dd ee adly a ply nd . w

impact the

t the e and impac

n clea wo

illi

e and ten and chang

7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLFDWHG ODWHU :LWK VWUXFWXUH FRPHV IUHHGRP $QG IUHHGRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV learning how to learn, and how to think, and how to visualize the ideas that percolate in \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS DVNLQJ TXHVWLRQV 1HYHU never stop reading, looking, imagining what HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ \RX GR" 6HQG VRPHERG\ D WKDQN \RX QRWH

ide

NEVER STOP THINKING.

RWH Q

ways.

6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU stop asking questions. 1HYHU QHYHU VWRS UHDGLQJ looking, imagining what else FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ \RX GR" 6HQG VRPHbody a thank you note.

STOP THINKING

N DQ

and glorious

Your education will not end the day you graduate: on WKH FRQWUDU\ ZKDW \RXÂˇUH doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.

rld

ys .

Less in the sense of fewer words to describe your idea.

get

meaningful in millions of

With structure comes freeGRP $QG IUHHGRP OHWÂˇV QRW forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.

Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI WLPH WR get complicated later.

rld

rio

\ D RG HE RP

rio

glo

G V

RWH

N \

an g

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more.

gfu la

thin an k bro dd ee adly a ply nd . w

lf se

\ D

hte

lig

<RXU HGXFDW is learning LRQ ZLOO QRW HQG WK H GD\ \R how to lear X JU ODWH LQ \R XU EUDLQ 6R n, and how to think DGXDWH RQ WKH FRQWUDU\ ZK TXHVWLRQ KHUHÂˇV Z V 1 KDW \RX GR , and how to visu GRQÂˇW EH DIUD HYHU QHYHU VWRS alize the DW \RXÂˇUH GRLQJ QHYHU VWR ideas that UHD somebody LG WR VWDUW VPDOO < GLQJ ORRNLQJ LPD S WKLQNLQJ 1HYHU perco VWRS DVN RXÂˇOO JHW WKH a thank you JLQLQJ ZK LQJ DW HOVH F UH HYHQW note. DQ EH GR XDOO\ $Q QH $QG G ZKHQ \ RX GR" 6 HQG

EEyNNour

G V

Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.

B S U Y

GET

hte

t th

pa c

nin

of m

G RX

clea n

OO PP

Q \

frame

Q \ KH G Z

rse

So dis here (Re claim it co m on fer to er: le es, e \RX spe â&#x20AC;&#x153;ele ss, in with a un ÂˇUH OR ck le vator fact, polo s d spe efine RNLQ s am vers is m gies J fo o c ori ific d au DW WK bitio ion,â&#x20AC;? re. L r th , u g e a ate inate as a dienc H ELJ s in bov ess in bee e WKH interv s as mod es th LPS its inte .) Le the n-the OLF IUH UH 7 enti a mo ule th at inh DWLR llec ss in sens re-do tu H K Go GRP HUHÂˇV ons: re sp at ca abit QV R al ri the s e of fe ne-th les it â&#x20AC;&#x201D; I WK go n en e o S c OH b u imp se wer at so e ta WÂˇV OHQ s s ific w H E r a WKH act th nd m QRW W\ RI tuff, and defin ell, m LJ Z nd its of le word und fe IR e c G WL a e UJH PH we ontr d a ayb RUOG R cra ss am s to of th k D KR e ft n r d W Z \ \ wo e g e W \RX WR W RX J rld in reat LV Z R JH fonts olled d the you I ELJ S and bitio escri follo u ORR GR KLQN UDGX mill thing KDW H W FRP , sm orga n sca wan XEOLF clarity sly fr be y wing io a o t WKH NLQJ QHYH DQG K DWH R ns o s, thin GXFD SOLFD ller e nism. led, to s VSD and ame ur id ta to F WH e WL UH LP U VWR RZ Q W f x L in d HYH DJLQ S W WR KH F mea gs th RQ LV G ODWH pres ess rque rt wit H DQG tent: , but a. D nin at sio wit d, h no W QWX LQJ KLQ YLV R U s DOO\ ZK NLQJ XDOL] QWUDU\ gful help OO DER :LWK ns. h re re-e some KH ELJ o if t Sta ga xam th X a u $ DW V H W n s 1 rd Z W in WU , , d rt H QG ZK OVH F HYHU KH LG KDW \ glori inform W LV D XFWX sim to le ined g mo bu JUH UH F ply DQ VWR HDV RXÂˇU ou HQ s re s u , s w s, \R EH S D WK R imm t th a e DW WL PH and X G GR VN D H G a QH LQJ W SHUF RLQJ L ys. Y nligh PH W V IUH go fr edi- t R" 6H $ TX te R H o V QG QG G HVWL RODWH OHDUQ ur e n an EH D GRP om d VR L PH RQÂˇW E RQV Q \R LQJ K ucati d cha VWXG $QG 1 X H o ER n G\ D H DIU HYHU U EUD RZ WR n will ge a QW WK DLG W QHY LQ 6 OHD no nd t R DQ N \ VWDUW HU VWR R KH UQ DQ end UH RX QR VPD S UH ÂˇV Z G WH OO < DGLQ KDW RX J ÂˇOO J HW

rse

So dis here (Re claim it co m on fer to er: le es, e \RX spe â&#x20AC;&#x153;ele ss, in with a un ÂˇUH OR ck le vator fact, polo s d spe efine RNLQ s am vers is m gies J fo o c ori ific d au DW WK bitio ion,â&#x20AC;? re. L r th , u g e a ate inate as a dienc H ELJ s in bov ess in bee e WKH interv s as mod es th LPS its inte .) Le the n-the OLF IUH UH 7 enti a mo ule th at inh DWLR llec ss in sens re-do tu H K Go GRP HUHÂˇV ons: re sp at ca abit QV R al ri the s e of fe ne-th I le it imp out a OHWÂˇV SOHQ ss s ecific n be â&#x20AC;&#x201D; w WKH E gor a ense wer at so WKH act th nd m QRW W\ RI tuff, and defin ell, m LJ Z nd its of le word und fe IR e c G WL a e UJH PH we ontr d a ayb RUOG R cra ss am s to of th k D KR e ft n r d W Z \ \ wo e g e W \RX WR W RX J rld in reat LV Z R JH fonts olled d the you I ELJ S and bitio escri follo u ORR GR KLQN UDGX mill thing KDW H W FRP , sm orga n sca wan XEOLF clarity sly fr be y wing io a o t WKH NLQJ QHYH DQG K DWH R ns o s, thin GXFD SOLFD ller e nism. led, to s VSD and ame ur id ta to F WH e WL UH LP U VWR RZ Q W f x L in d HYH DJLQ S W WR KH F mea gs th RQ LV G ODWH pres ess rque rt wit H DQG tent: , but a. D nin at Y sio wit d, h no K W QWX LQJ R U s DOO\ ZK LQNLQJ LVXDOL] QWUDU\ gful help OO DER :LWK ns. h re re-e some KH ELJ o if t an us, XW , VWU Sta gard xam thin $ DW H 1 Z W d rt H QG ZK OVH F HYHU KH LG KDW \ glori inform W LV D XFWX sim to le ined g mo VWR HDV RX bu JUH UH F ply DQ ou HQ s re s u , ÂˇU t sw \R EH S D WK R imm th s a X G GR VN D H G a , e DW WL PH and QH LQJ W SHUF RLQJ L ys. Y nligh PH W V IUH go fr edi- t R" T 6H $ te R H o V QG QG G XHVWL RODWH OHDUQ ur e n an EH D GRP om d VR L PH RQÂˇW E RQV Q \R LQJ K ucati d cha VWXG $QG 1 X H o ER n G\ D H DIU HYHU U EUD RZ WR n will ge a QW WK DLG W QHY LQ 6 OHD no nd t R DQ N \ VWDUW HU VWR R KH UQ DQ end UH RX QR VPD S UH ÂˇV Z G WH OO < DGLQ KDW RX J ÂˇOO J HW

P U

you

within t

you

Ma^k^ l ie^gmr h_ mbf^ mh `^m \hfiebcated later. With structure comes _k^^]hf' :g] _k^^]hf% e^m l ghm forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, paZm rhn k^ ]hbg` bl e^Zkgbg` ahp mh learn, and how to think, and how to visualize the ideas that percolate in rhnk [kZbg' Lh a^k^ l paZm rhn ]h3 never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else

& dly ly. a o br ep nk & de i h t to idely w

G Z

laimwing disc of the folloa. (Refer to sound ne-that cribe your ide one speck ere-do not to des been-th ed, but words for the of fewer ambitiously framnt: logies with apo s in the sense inte less es, of and se ity com e it re. Les s in the sen ft and clar So her t, is mo , in fac ve.) Les rigor and its cra er: less version,â&#x20AC;? abo l llectua or VR LI â&#x20AC;&#x153;elevat in its inte \RX bitious big less am pu ÂˇUH OR inha blic sp RNLQJ DW bi mor t it â&#x20AC;&#x201D; ace an WKH EL d J e sp w scal ecifi ell, may the big, LPSOLFDW ed c, as be yo unde LRQV spec , torq ific an ued, a modul u wan fined RI WKH E d co re-exa e that t to st audien LJ ZRU ar ntro ces m OG R lled ined bu can be t with I so that orga de nism t that or fined mething an igin . ates d then as a mor e Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start VLPSO\ DQG JR IURP WKHUH 7KHUHÂˇV plenty of time to get complicated later. With structure comes freeGRP $QG IUHHGRP OHWÂˇV QRW IRUJHW is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.

M O D E E

t ha in e-t s a- , on es v d -d . L â&#x20AC;&#x153;ele me ere ore to fra its a-th m r sly d lic en is efe u an p d be ct, (R io or im ne e fa ea. mbit rig big efi h r th s, in r id s a tual the und wit nd es It is m t. s fo les you les ec at ig, rt d a ore co ou at s gie er: be of tell ing e b sta fine a m me re ab th on tu ll gs illi u olo im cri se in ok th t to de s im s. uc a in m yo d ap cla des sen its e lo and wan be s a ss sion str n is , th d in day , an . So e s in â&#x20AC;&#x2122;r e u an ate le s ith dis to ith atio ings orl the arn in , w ing rds in th iou you pac e yo t c rigin rd to xpre s c W s w d e a it if a e le bra u th d r. m llow r wo ess mb so blic ayb th at o reg ller te ed at t the t en to our ns. . An do? L a le co o la t it e fo we e.) s nt: pu , m du t th ith ma d ha gre c no how in y esti ne ou o y te w e pa ill re th f fe ov les te ig ell o bu w , s ca is ak im w ing te qu e d en he of e o ab ck d in of b â&#x20AC;&#x201D; w a m ed ess nts pli et, d m nd on arn ola ing n b wh So und ens n,â&#x20AC;? spe an rld it it , as min m. L r fo om forg an ge a cati is le perc ask ca nd so e s rsio ne rity wo ab ific xa nis we c t u e t A t t n th r ve ot o cla big inh pec re-e rga ff, fe . ge no ou ha ed ing tha top els lly. to tâ&#x20AC;&#x2122;s Go d c our do as er s hat tua to t n and the at re s ed, d o stu ere e le t. n . Y e e v w n bu ft of es th mo rqu olle ss th tim m, den n a ys uâ&#x20AC;&#x2122;r e id Ne g ve cra ns nc g , to ntr s: le om of edo stu hte wa t yo th ing. inin re, e tio die thin led co on o fr nty fre a nlig ous wha lize ink ag the au me sca and enti nd g ple d be , e ri y, ua th im t so en ic rv , a â&#x20AC;&#x2122;s . An to us glo ar vis p ing, l ge th ecif inte ply ere m me rm nd ntr to sto ok uâ&#x20AC;&#x2122;l Th edo t ti fo l a e co ow ver , lo . Yo te. sp te sim a in e dia rt fre gre us, ingfu n th nd h : n ding all no Sta a lp an : o , a u do rea t sm you he me ate ink yo p star nk of du to th hat r sto to tha w ve aid y a gra w ho reâ&#x20AC;&#x2122;s r, ne afr bod he eve be me N nâ&#x20AC;&#x2122;t so do nd Se

M M O O D D E E FFRREE narrow

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if youâ&#x20AC;&#x2122;re looking at the big implications of UIF CJH XPSME PG CJH QVCMJD TQBDF BOE UIF CJH VOEFmOFE audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start XJUI TPNFUIJOH NPSF TQFDJmD BT B NPEVMF UIBU DBO CF EFmOFE BOE UIFO TDBMFE UPSRVFE SF FYBNJOFE CVU UIBU PSJHJOBUFT BT B NPSF TQFDJmD BOE DPOUSPMMFE PSHBOJTN Less with regard to less immediate interventions: less TUVGG GFXFS GPOUT TNBMMFS FYQSFTTJPOT 4UBSU TJNQMZ BOE go from there. Thereâ&#x20AC;&#x2122;s plenty of time to get complicated later. With structure comes freedom. And freedom, letâ&#x20AC;&#x2122;s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what youâ&#x20AC;&#x2122;re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So hereâ&#x20AC;&#x2122;s what you do: never stop thinking. /FWFS TUPQ BTLJOH RVFTUJPOT /FWFS OFWFS TUPQ SFBEJOH looking, imagining what else can be done. And donâ&#x20AC;&#x2122;t be afraid to start small. Youâ&#x20AC;&#x2122;ll get there, eventually. And when you do? Send somebody a thank you note.

Start simply and go from there

FOCUS

Start simply and go from there.

MORE change

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if rhn k^ ehhdbg` Zm ma^ [b` bfieb\Zmbhgl h_ ma^ big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there. Ma^k^ l ie^gmr h_ mbf^ mh `^m \hfieb\Zm^] later. With structure comes freedom. And _k^^]hf% e^m l ghm _hk`^m% bl paZm ^]n\Zmbhg bl all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, paZm rhn k^ ]hbg` bl e^Zkgbg` ahp mh e^Zkg% and how to think, and how to visualize the b]^Zl maZm i^k\heZm^ bg rhnk [kZbg' Lh a^k^ l what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee `^m there, eventually. And when you do? Send somebody a thank you note.

nd ou of ts ha ense e-t on the s ,â&#x20AC;? n e re-d he ess in ersio t on ty o v n-t ee re. L ator ut n clari RUOG b mo lev d, b and LJ Z it â&#x20AC;&#x201D; the for t, is to â&#x20AC;&#x153;e ame raft H E bit ies in fac efer sly fr its c RI WK inha a t s V log po less, a. (R bitiou r and WLRQ s tha ic, a ined r a ith er: r ide am rigo SOLFD nce pecif xam You . l s u s ,w es claim e yo f les ctua LJ LP audie ore d, re-e nism hat w R is E o b a om m e d it c ing d escri nse intelle W WKH fine ing rqu d org trary, RZ W X e its re D de eth d, to olle con G K W \R he llow to d e s Q m LQJ un So e fo ords in th us in RRN big, h so scale contr the N D ZKD HYHU H O th of er w Less mbitio XÂˇUH the rt wit then and te: on R WKLQ HUHÂˇV YHU Q RQÂˇW E R few ve.) ss a LI \ e and to sta and cific dua RZ W 6R K 1H QG G GR" R o $ ab ck le QW V spac ant fined spe u gra DQG K UDLQ WLRQV QH \RX Q V GR e o re w E e WH H p y o U d u lic Q s H ZKH m ay DUQ RX e TX yo ub G L DQ ig p ybe can b as a the d WR OH LQ \ NLQJ FDQ E $QG V b of ll, ma that ates end KRZ RODWH S D HOVH DOO\ WR J we dule origin not UQLQ W SHUF HU V KDW YHQWX Z Y mo that n will V OHD V WKD 1H LQJ UH H H LQ L t o bu cati RLQJ LGHD NLQJ DJ HW WK . LP u te ed ÂˇUH G WKH S WKLQ LQJ XÂˇOO J u no H X \R XDOL] U VWR ORRN OO <R k yo H n YLV QHY GLQJ VPD tha GR S UHD VWDUW ody a VWR DLG WR meb DIU nd so Se

cus

e rld

wo in on

illi

m s of

FINAL

FOCUS

Start simply and go from there.

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor Zg] bml \kZ_m Zg] \eZkbmr Zg] bgm^gm3 lh b_ rhn k^ looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. LmZkm lbfier% Zg] `h _khf ma^k^' Ma^k^ l ie^gmr of time to get complicated later. With structure \hf^l _k^^]hf' :g] _k^^]hf% e^m l ghm _hk`^m% is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the \hgmkZkr% paZm rhn k^ ]hbg` bl e^Zkgbg` ahp mh learn, and how to think, and how to visualize the ideas that percolate in your brain. So a^k^ l paZm rhn ]h3 gô^k lmhi mabgdbg`' Gô^k lmhi Zldbg` jn^lmbhgl' Gô^k% gô^k lmhi reading, looking, imagining what else can be ]hg^' :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee get there, eventually. And when you do? Send somebody a thank you note.

FINAL

ore-d is n-the bee , in fact, r the u s s for er: les cribe yo ie g des the claim polo ith a wing dis ords to Less in k less w , s w .) o c ll ve me er pe rity it co of the fo of few n,” abo t one s d cla ere e o _ So h t sound the sens r versio d, but n craft an mbhgl h a Z to d e s ne-th . Less in “eleva ly fram r and it b` bfieb\ ndefine s t to u o more (Refer mbitiou tual rig Zm ma^ [ e big, t to star a . c th n ` a e s a d s bg ll e e w n d b le te id a h you can ^ eh e of its in ace sens ious in b_ rhn k blic sp , maybe ule that but that u it d ll h amb gm^gm3 l of big p it — we s a mo amined anism. a x b Zg] ig world t inhabit pecific, ed, re-e lled org less o s a u s: b the nces th g more d, torq nd contr vention ly, and p le ie a in sca ecific inter tar t sim aud ometh n te e s ia S th sp with ed and a more s immed ssions. s n re s fi le p a e x s d e to ller ard inate orig ith reg nts, sma w Less fewer fo . , stuff m there o go fr

`^m ^ mh _ mbf ith nd gmr h ie^ later. Wdom. A l ^ Ma^k licated es free `^m% bl p k It com ture com l ghm _h about. t. struc hf% e^m on is all studen s, a ] _k^^ educati e to be at thing t , e wha reat tim ake gr form us g m is a ut and lp us, in and f e e o Go s that h chang illions o s. d g m way e thin hten an rld in o ious enlig ct the w nd glor ot end th a imp ingful a n will n the n o n bl mea educati uate: o ]hbg` d ^ r You ou gra m rhn k , and y Z n day Zk r% pa to lear w to mk \hg ing how and ho at , n lear to think ideas th in. So i a how lize the our br ^o^k lmh y g a visu late in hn ]h3 ldbg` o r Z c m i aZ ^k lmhi ^k lmh per l p o o a^k^ bg`' G^ o^k% g^ gining ^ a d mabg mbhgl' G ing, im e. And k ' n l jn^ ing, loo be do k m lfZee n read else ca b] mh lmZ mnZeer' t Z g wha [^ Z_k k^% ^o^ end m ^ ]hg e `^m ma u do? S u note. o o e Rhn when y thank y And body a e som

e g n a h c l and u f g anin e m in

ys. a w ious glor

FINAL

ays. w s u orio l g l and u f g anin e m in

ies log po h a -that imt i e la ,w es don isc s in om re- g d es it c -the owin re. L to ere been foll s mo rds to h So the f the ct, i er wo efer Less y for nd o , in fa few a. (R ove.) iousl u so less se of r ide ,” ab mbit less or er: sen e you rsion ss a peck l rig the scrib r ve of le ne s ectua d e de evato ense not o ntell ty an at th d l “el the s , but its i clari king wor , in med us in and e loo e big e big fra bitio craft you’r of th d th n t m f s s a i a t a di u th ion ce so an ent: licat spa ces be yo ing t n int imp ublic udie may eth e tha , d big big p ed a ell, som odul cale nt. nd w h . A ude of defin it — t wit a m en s that om a st and d e n ed un abit star ic, as nd th but ific fre to be hang ot e s n inh nt to ecif ed a ined spec ess c ill e d L p me wa re s defin xam ore sm. iate co at tim and on w , an hat e e i n n o r i d r r m w re te at a m be , re s a gan me we rt tu n r uc a g gh uc to le ere’s g, ca qued es a ed o s im ff, fe . Sta str is enli ed t n h s t ith t. It us, our how So adi ll ge tor gina troll to le s stu ions s r. W abou orm ys. Y ning rain. op re You’ e ori d con ard s: les pres t a r t f . la all , in s w lea ur b r s all d e an h reg tion er ex s s e u o i m s v t p u rio g i n y ne art s ca on wit erven mall t pli ati hel glo oin te i er, . int ts, s om educ that and ’re d rcola . Nev d to s note l tc fon ge hat ings ngfu t you t pe tions afrai you o a e t , is w s, th eani wha s th ues t be ank m ti rget ing f m ary, dea ng q on’ a th h of ty t fo t t s o ntr e i ski d d dy len no rea illion he co ize th top a e. An ebo m l s p t’s e g t n s re’ , le mak in m : on visua ver e do nd so e Th dom nd orld ate to . Ne n b Se e u a a g ? fre out the w grad how nkin lse c u do Go pact you , and p thi at e n yo im day think r sto g wh whe the w to neve ginin . And ho do: , ima ually you king vent loo re, e the

EN r u o y

f l se

& y l d . a o r ply b k dee n i h to t ely & wid

P U

FINAL

M O D E RE n e h t n i with

e m a r f arrow

reading, ver stop RQÂˇW EH ever, ne G tions. N EH GRQH $QG QG ZKHQ es qu king FDQ QWXDOO\ $ stop as J ZKDW HOVH HUH HYH . Never LQ ÂˇOO JHW WK LPDJLQ note ns: ORRNLQJ WDUW VPDOO <RX a thank you rventio y V iate inte s. Start DIUDLG WR end somebod immed sion ss S le ? es pr to do rd PH WR r ex you ith rega fonts, smalle QW\ RI WL Less w UHÂˇV SOH f, fewer HUH 7KH ure comes WK RP ct less stuf IU W ru DQG JR With st IRUJHW LV ZKD VLPSO\ icated later. RW a pl OHWÂˇV Q e to be get com QG IUHHGRP is a great tim things that $ , It IUHHGRP is all about. e great things and ge ion and mak d chan l and educat Go out , enlighten an fu t. ng en ni us stud mea ions of , inform help us e world in mill th ct impa ways. glorious day end the hat will not w ucation the contrary, DUQ ed r ou Y OH uate: on KRZ WR you grad QJ LV OHDUQLQJ w to visualize RL ho \RXÂˇUH G to think, and ur brain. yo in w e and ho that percolat HYHU VWRS s Q the idea ZKDW \RX GR ÂˇV 6R KHUH . thinking

H ELJ LQJ DW WK orld of big ÂˇUH ORRN gw VR LI \RX ns of the bi g, undeio bi at e ic th pl d im an t it â&#x20AC;&#x201D; inhabi space public diences that to start with t fined au be you wan c, as a ay ecifi d well, m ore sp fined an hing m somet that can be de -examined re e modul ed, torqued, more a al then sc originates as organism. d but that and controlle c specifi

us ways. ful and glorio of meaning

dw ly

ide d an ly. ep de

ht en

en l

7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLFDWHG ODWHU :LWK VWUXFWXUH FRPHV IUHHGRP $QG IUHHGRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW ,W LV D JUHDW WLPH WR EH D student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your HGXFDWLRQ ZLOO QRW HQG WKH GD\ \RX JUDGXDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV learning how to learn, and how to think, and how to visualize the ideas that percolate in \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU VWRS DVNLQJ TXHVWLRQV 1HYHU QHYHU VWRS UHDGLQJ ORRNLQJ LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ \RX GR" 6HQG VRPHERG\ D thank you note.

d impa d change an

dly

in millions ct the world

roa

rse

e und of th t, is ne-that so in fac -there-do less, the been imer: gies for la olo c ap is th , wi gd it comes owin So here er e foll disclaim of th ore. following fact, is m ound : less, in hat s -t e n -do here your een-t ribe the b desc s for aller rds to ologie ts, sm p a r fon er wo ith w w fe , fewe s f se o .) stuff, come n e s it s s e ere ns: le in the abov So h entio Less ersion,â&#x20AC;? . interv rv more diate levato imme to â&#x20AC;&#x153;e s r s fe in its le (Re bitious LRQV rd to idea. less am H ELJ LPSOLFDW rega . speck with WK re not one UH ORRNLQJ DW Less from the t bu , go framed QW VR LI \RXÂˇ d ly n us a ply, ambitio DQG LQWH rt sim e of less W DQG FODULW\ e big, s. Sta th the sens FUDI ssion Less in O ULJRU DQG LWV ic space and bl expre XD pu FW g OOH bi WH of LQ g world thing of the bi with some mnt to start xa qued, re-e ybe you wa â&#x20AC;&#x201D; well, ma and then scaled, tor it it ab that inh defined ganism. audiences ntrolled or that can be co le d du an undefined mo ific ific, as a re spec more spec originates as a mo t ined but tha

enlighten an

cle an you

M O D E RE

n thi

FINAL

an d ge

ch an an d im pa c

FINAL

GET Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.

Your education will not end the day you graduate: on WKH FRQWUDU\ ZKDW \RXÂˇUH doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. 6R KHUHÂˇV ZKDW \RX GR never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO get there, eventually. And when you do? Send somebody a thank you note.

GRP $QG IUHHGRP OHWÂˇV QRW forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways.

BUSY

NEVER STOP THINKING.

FINAL

NEVER STOP THINKING

BUSY

7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLFDWHG ODWHU With structure comes freedom. And freedom, OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduDWH RQ WKH FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV learning how to learn, and how to think, and how to visualize the ideas that percolate in \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS thinking. Never stop asking questions. Never, never stop reading, looking, imagining what HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ you do? Send somebody a thank you note.

FINAL

get Less in the sense of fewer words to describe your idea. So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is

BUSY

ENLIGHTEN. Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft DQG FODULW\ DQG LQWHQW VR LI \RXÂˇUH looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.

IMPACT.

CHANGE.

FINAL

tha

ky 7KHUHÂˇV SOHQW\ RI WLPH WR JHW FRPSOLFDWHG ODWHU :LWK VWUXFWXUH FRPHV IUHHGRP $QG IUHHGRP OHWÂˇV ou not forget, is what education is all about. It is a great time to be a student. Go out and makeno te. great things, things that help us, inform us, enlighten and change and impact the world in g in ow ea. e foll of th be your id d n ri ou desc hat s one-t words to r of the ere-d sound So here it comes, with apologies for the been-there-done-that ff, fewe en-th s stu e be sense of th r following disclaimer: less, in fact, is more. s: les fo ntion gies in the terve apolo re. Less in h it te dia mo s, w imme there. come in fact, is above.) bitious in its less m , ere it n,â&#x20AC;? speck less am DWLRQV rd to nd go fro So h imer: less r versio ed, but not one WKH ELJ LPSOLF rega to ambitiously fram LQWHQW VR LI \RXÂˇUH ORRNLQJ DW with simply, a less of s discla to â&#x20AC;&#x153;eleva se s sen e QG L r tart Less in the G FODULW\ D DQ S UDIW . LWV F s (Refe QG RU D big, ssion LQWHOOHFWXDO ULJ space and the expre ld of big public aller of the big wor ts, sm r fon fewe undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism.

d im

d change an

enlighten an

ys.

d glorious wa

aningful an

llions of me

pact the wo rld in mi

the wing or s f ollo the gie the f s in ea. he o l s t f o id ap d o e. Le our ss in e r n y ith un e , w at so is mo ribe e.) L not o and s r c e , es bov but igo om -th ct t c done in fa to d ,â&#x20AC;? a ed, ual r UH rld i n m t s , re o XÂˇ he there less word ersio y fra tellec LI \R ig w o : S ener or v usl s in VR e b ed er be claim f few levat bitio in it WHQW of th defin you as dis nse o to â&#x20AC;&#x153;e s am tious G LQ ions , un aybe ific, ed, se efer f les mbi LW\ DQ licat e big ll, m spec scal a (R nse o ess a FODU imp nd th we ore then s as s g se eck l DQG e bi ce a it it â&#x20AC;&#x201D;ing m and inate Les : sp FUDIW at th spa hab eth ned orig ism. ions i n LWV king ublic hat i som def that rgan vent ons. QW\ loo big p es t t with n be but led o inter ressi SOH re c V of dien star at ca ined ntrol iate exp HUHÂˇ ructu HW au nt to le th exam d co med aller H 7K ith st IRUJ me wa odu , re- ic an ss im , sm WKHU r. W QRW at ti gs, a m qued pecif to le fonts IURP late OHWÂˇV a gre t thin tor re s ard wer JR ated GRP It is grea and mo h reg ff, fe DQG mplic IUHH out. ake hten of ion s wit s stu PSO\ t co $QG ll ab d m enlig llion ucat n a i les UW VL to ge RP n is ut a us, in m r ed e WR G D u o W m o e i H o r d 6 tim IUH cat Go fo orl . Y on th KRZ e of PHV edu ent. us, in e w ays ate: LQJ ualiz UHÂˇV h FR hat stud elp act t us w radu OHDUQ vis R KH p o w o is be a hat h imp glori ou g J LV ow t LQ 6 r sto , to ngs t and and ay y GRLQ nd h U EUD eve ading nd d i th ange gful the XÂˇUH k, a \RX ng. N p re ne. A i n R ch anin end DW \ o thi WH LQ hink r sto e do WKHUH ody D me l not \ ZK ow t UFRO top t neve an b JHW meb O wil QWUDU nd h DW SH ver s ver, lse c RXÂˇO d so FR rn, a V WK : ne . Ne at e DOO < Sen h D lea LGH u do tions g w UW VP do? WKH at yo ques ginin VWD you wh king , ima LG WR hen D w as king DIU nd . H loo QÂˇW E lly. A note a GR entu you ev hank at

. . d d e e s u c o f n e u n l t u t i l A Thereâ&#x20AC;&#x2122;s

me to

of ti plenty

. d later

licate t comp

FINAL

Focus

Thereâ&#x20AC;&#x2122;s

me to

of ti plenty

. d later

licate t comp

ma^k^ l ie^gmr h_ mbf^ mh get complicated later.

Less with regard to less immediate interventions: less stuff, fewer IRQWV VPDOOHU H[SUHVVLRQV 6WDUW VLPSO\ DQG JR IURP WKHUH 7KHUHÂˇV plenty of time to get complicated later. With structure comes freeGRP $QG IUHHGRP OHWÂˇV QRW IRUJHW LV ZKDW HGXFDWLRQ LV DOO DERXW It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity DQG LQWHQW VR LI \RXÂˇUH ORRNLQJ DW WKH ELJ LPSOLFDWLRQV RI the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Your education will not end the day you graduate: on the FRQWUDU\ ZKDW \RXÂˇUH GRLQJ LV OHDUQLQJ KRZ WR OHDUQ DQG how to think, and how to visualize the ideas that percolate in \RXU EUDLQ 6R KHUHÂˇV ZKDW \RX GR QHYHU VWRS WKLQNLQJ 1HYHU stop asking questions. Never, never stop reading, looking, LPDJLQLQJ ZKDW HOVH FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO JHW WKHUH HYHQWXDOO\ $QG ZKHQ \RX GR" 6HQG VRPHbody a thank you note.

FINAL

BUSY

i s s

M le

ply m i ts r a st d go ere. an m th fro

E R

the wing or s f ollo the gie the f s in ea. he o l s t f o id ap d o e. Le our ss in e r y ith un e t on nd , w so mo be ) L es that t, is scri ove. ut no or a m g e c b o b ri d e it c -don , in fa s to n,â&#x20AC;? a ed, tual ÂˇUH rld re m o he ere less ord rsio fra llec \RX w So en-th er: er w or ve usly s inte VR LI e big ed be claim f few levat bitio in it WHQW of th defin you as dis nse o to â&#x20AC;&#x153;e s am tious G LQ ions , un aybe ific, ed, se efer f les mbi LW\ DQ licat e big ll, m spec scal a (R nse o ess a FODU imp nd th we ore then s as s g se eck l DQG e bi ce a it it â&#x20AC;&#x201D;ing m and inate Les : sp FUDIW at th spa hab eth ned orig ism. ions i n LWV king ublic hat i som def that rgan vent ons. QW\ loo big p es t t with n be but led o inter ressi SOH re c V of dien star at ca ined ntrol iate exp HUHÂˇ ructu HW au nt to le th exam d co med aller H 7K ith st IRUJ me wa odu , re- ic an ss im , sm WKHU r. W QRW at ti gs, a m qued pecif to le fonts IURP late OHWÂˇV a gre t thin tor re s ard wer JR ated GRP It is grea and mo h reg ff, fe DQG mplic IUHH out. ake hten of ion s wit s stu PSO\ t co $QG ll ab d m enlig llion ucat n a les UW VL to ge RP n is ut a us, in mi r ed e WR 6WD time IUHHG catio Go o form orld . You on th KRZ e n of PHV edu ent. us, i e w ays ate: LQJ ualiz UHÂˇV h FR hat stud elp act t us w radu OHDUQ vis R KH p o w o is be a hat h imp glori ou g J LV ow t LQ 6 r sto , to ngs t and and ay y GRLQ nd h U EUD eve ading nd thi ange gful the d XÂˇUH k, a \RX ng. N p re ne. A i n R ch anin end DW \ o thi WH LQ hink r sto e do WKHUH ody D me l not \ ZK ow t UFRO top t neve an b JHW meb O wil QWUDU nd h DW SH ver s ver, lse c RXÂˇO d so FR rn, a V WK : ne . Ne at e DOO < Sen D do ns wh P o? a H e l d g LG u tio UW V WKH at yo ques ginin VWD you wh king , ima LG WR hen D w as king DIU nd . H loo QÂˇW E lly. A note a GR entu you ev hank t a

INTEGRATION OF COLOR

e e g g n n a a h h cc in

Start simply and go from there

MORE So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor Zg] bml \kZ_m Zg] \eZkbmr Zg] bgm^gm3 lh b_ rhn k^ looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. LmZkm lbfier% Zg] `h _khf ma^k^' Ma^k^ l ie^gmr of time to get complicated later. With structure \hf^l _k^^]hf' :g] _k^^]hf% e^m l ghm _hk`^m% is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the \hgmkZkr% paZm rhn k^ ]hbg` bl e^Zkgbg` ahp mh learn, and how to think, and how to visualize the ideas that percolate in your brain. So a^k^ l paZm rhn ]h3 gô^k lmhi mabgdbg`' Gô^k lmhi Zldbg` jn^lmbhgl' Gô^k% gô^k lmhi reading, looking, imagining what else can be ]hg^' :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee get there, eventually. And when you do? Send somebody a thank you note.

BUSY

FOCUS

Start simply and go from there.

`^m ^ mh h_ mbf ith And e^gmr er. W om. lat ^ l i Ma^k licated s freed ^m% bl k` It compture come ghm _h about. struc hf% e^m lon is all student.s, a _k^^] educati e to be thing , eat what eat tim ke gr orm us gr ma inf is a and lp us, and out Go s that he change llions of . d mi ys thing hten an rld in us wa enlig ct the wo d glorio t end the impa ingful an will no the on on an ` bl ati me educ uate: ^ ]hbg Your u grad rhn k , and yo Zm day Zk r% pa to learn to w \hgmk ing how and ho t , rn tha nk lea to thi ideas brain. So mhi k l how lize the your h3 gô^ ua in vis bg` late rhn ] Zld perco paZm ^k lmhi k lmhi l o^ a^k^ bg`' Gô ^k% g^ ining ô imag . And mabgd mbhgl' G king, ' ne jn^l ing, loo be do km lfZee n read else ca b] mh lmZ Zeer' gmn what [^ Z_kZ k^% ô^ nd ]hg m e `^m ma^ u do? Se u note. Rhn e when yo thank yo And body a some

-dois -there been in fact, the s, your s for er: les ibe ologie claim descr the th ap ing dis rds to Less in less k s, wi er wo ove.) follow spec rity come re it d of the nse of few on,â&#x20AC;? ab not one d cla h_ he an t rsi un se So r ve mbhgl craft d, bu the at so ne-th Less in â&#x20AC;&#x153;elevato frame and its b` bfieb\Z defined sly to un or rt re. , r iou rig mo big m ma^ [ to sta (Refe ambit ectual dbg` Ze and the u want n be ell idea. of less yo ca ^ ehh e its int ac sens ious in b_ rhn k blic sp maybe le that but that ll, modu ined nism. ambit gm^gm3 lh of big pu it â&#x20AC;&#x201D; we am as a ga Zg] b world t inhabit ecific, ed, re-ex ed or less oll sp s: big and the nces tha more torqu d contr vention , , ply led ng sca ecific an te inter rt sim audie methi so Sta then sp with ed and a more s immedia sions. es defin tes as d to les er expr na ar origi th reg ts, small wi Less fewer fon stuff, m there. go fro

GET

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if youâ&#x20AC;&#x2122;re looking at the big implicaUJPOT PG UIF CJH XPSME PG CJH QVCMJD TQBDF BOE UIF CJH VOEFmOFE audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with TPNFUIJOH NPSF TQFDJmD BT B NPEVMF UIBU DBO CF EFmOFE BOE then scaled, torqued, re-examined but that originates as a more TQFDJmD BOE DPOUSPMMFE PSHBOJTN -FTT XJUI SFHBSE UP MFTT immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there. Thereâ&#x20AC;&#x2122;s plenty of time to get complicated later. With structure comes freedom. And freedom, letâ&#x20AC;&#x2122;s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what youâ&#x20AC;&#x2122;re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So hereâ&#x20AC;&#x2122;s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And donâ&#x20AC;&#x2122;t be afraid to start small. Youâ&#x20AC;&#x2122;ll get there, eventually. And when you do? Send somebody a thank you note.

ays. us w lorio g d n ful a ning mea

Less is

Your education will not end the day you graduate: on WKH FRQWUDU\ ZKDW \RXÂˇUH doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.

6R KHUHÂˇV ZKDW \RX GR never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else FDQ EH GRQH $QG GRQÂˇW EH DIUDLG WR VWDUW VPDOO <RXÂˇOO get there, eventually. And when you do? Send somebody a thank you note.

BUSY

NEVER STOP THINKING.

M les

re ply he im m t rt s o fro a t s dg an

Thereâ&#x20AC;&#x2122;s

licated

t comp

e to ge

of tim plenty

later.

Focus

ma^k^ l ie^gmr h_ mbf^ mh get complicated later.

FINAL

FOCUS

Start simply and go from there.

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to “elevator version,” above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor Zg] bml \kZ_m Zg] \eZkbmr Zg] bgm^gm3 lh b_ rhn k^ looking at the big implications of the big world of big public space and the big, undefined audiences that inhabit it — well, maybe you want to start with something more specific, as a module that can be defined and then scaled, torqued, re-examined but that originates as a more specific and controlled organism. Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. LmZkm lbfier% Zg] `h _khf ma^k^' Ma^k^ l ie^gmr of time to get complicated later. With structure \hf^l _k^^]hf' :g] _k^^]hf% e^m l ghm _hk`^m% is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the \hgmkZkr% paZm rhn k^ ]hbg` bl e^Zkgbg` ahp mh learn, and how to think, and how to visualize the ideas that percolate in your brain. So a^k^ l paZm rhn ]h3 gô^k lmhi mabgdbg`' Gô^k lmhi Zldbg` jn^lmbhgl' Gô^k% gô^k lmhi reading, looking, imagining what else can be ]hg^' :g] ]hg m [^ Z_kZb] mh lmZkm lfZee' Rhn ee get there, eventually. And when you do? Send somebody a thank you note.

FINAL

i s s

M le

re. y e l h p im om t s fr rt sta d go an

E R

the ing for llow he ies e fo in t a. g h s o e he t l po of Les ur id in t e o h a nd e. ss wit t sou mor ibe y .) Le ot on and , a , is r cr ve t n es om ne-th fact des abo , bu l rigo c d a it -do , in s to n,â&#x20AC;? d H re me tu XÂˇU worl he ere less ord rsio fra llec \R So en-th er: er w or ve usly s inte VR LI e big ed be claim f few levat bitio in it WHQW of th defin you as dis nse o to â&#x20AC;&#x153;e s am tious G LQ ions , un aybe ific, ed, se efer f les mbi LW\ DQ licat e big ll, m spec scal a (R nse o ess a FODU imp nd th we ore then s as s g se eck l DQG e bi ce a it it â&#x20AC;&#x201D;ing m and inate Les : sp FUDIW at th spa hab eth ned orig ism. ions i n LWV king ublic hat i som def that rgan vent ons. QW\ loo big p es t t with n be but led o inter ressi SOH re c V of dien star at ca ined ntrol iate exp HUHÂˇ ructu HW au nt to le th exam d co med aller H 7K ith st IRUJ me wa odu , re- ic an ss im , sm WKHU r. W QRW at ti gs, a m qued pecif to le fonts IURP late OHWÂˇV a gre t thin tor re s ard wer JR ated GRP It is grea and mo h reg ff, fe DQG mplic IUHH out. ake hten of ion s wit s stu PSO\ t co $QG ll ab d m enlig llion ucat n a i les UW VL to ge RP n is ut a us, in m r ed e WR 6WD time IUHHG catio Go o form orld . You on th KRZ e of PHV edu ent. us, in e w ays ate: LQJ ualiz UHÂˇV h s w du Q t H t d U s R i a p t u F el ac ou R K p st ra OHD o v wh is be a hat h imp glori ou g J LV ow t LQ 6 r sto , to ngs t and and ay y GRLQ nd h U EUD eve ading nd thi ange gful the d XÂˇUH k, a \RX ng. N p re ne. A i n R ch anin end DW \ o thi WH LQ hink r sto e do WKHUH ody D me l not \ ZK ow t UFRO top t neve an b JHW meb O wil QWUDU nd h DW SH ver s ver, lse c RXÂˇO d so FR rn, a V WK : ne . Ne at e DOO < Sen h D lea LGH u do tions g w UW VP do? WKH at yo ques ginin VWD you wh king , ima LG WR hen D w as king DIU nd . H loo QÂˇW E lly. A note a GR entu you ev hank at

FINAL

Less is the wing or s f ollo the gie the f s in ea. he o l s t f o id ap d o e. Le our ss in e r n y ith un e , w at so is mo ribe e.) L not o and s r c e , es bov but igo om -th ct t c done in fa to d ,â&#x20AC;? a ed, ual r UH rld i n m t s , re o XÂˇ he there less word ersio y fra tellec LI \R ig w o S ener: er or v usl s in VR e b ed be claim f few levat bitio in it WHQW of th defin you as dis nse o to â&#x20AC;&#x153;e s am tious G LQ ions , un aybe ific, ed, se efer f les mbi LW\ DQ licat e big ll, m spec scal a (R nse o ess a FODU imp nd th we ore then s as s g se eck l DQG e bi ce a it it â&#x20AC;&#x201D;ing m and inate Les : sp FUDIW at th spa hab eth ned orig ism. ions i n LWV king ublic hat i som def that rgan vent ons. QW\ loo big p es t t with n be but led o inter ressi SOH re c V of dien star at ca ined ntrol iate exp HUHÂˇ ructu HW au nt to le th exam d co med aller H 7K ith st IRUJ me wa odu , re- ic an ss im , sm WKHU r. W QRW at ti gs, a m qued pecif to le fonts IURP late OHWÂˇV a gre t thin tor re s ard wer JR ated GRP It is grea and mo h reg ff, fe DQG mplic IUHH out. ake hten of ion s wit s stu PSO\ t co $QG ll ab d m enlig llion ucat n a i les UW VL to ge RP n is ut a us, in m r ed e WR 6WD time IUHHG catio Go o form orld . You on th KRZ e n of PHV edu ent. us, i e w ays ate: LQJ ualiz UHÂˇV h FR hat stud elp act t us w radu OHDUQ vis R KH p o w o is be a hat h imp glori ou g J LV ow t LQ 6 r sto , to ngs t and and ay y GRLQ nd h U EUD eve ading nd thi ange gful the d XÂˇUH k, a \RX ng. N p re ne. A i n R ch anin end DW \ o thi WH LQ hink r sto e do WKHUH ody D me l not \ ZK ow t UFRO top t neve an b JHW meb O wil QWUDU nd h DW SH ver s ver, lse c RXÂˇO d so FR rn, a V WK : ne . Ne at e DOO < Sen D do ns wh P o? a H e l d g LG u tio UW V WKH at yo ques ginin VWD you wh king , ima LG WR hen D w as king DIU nd . H loo QÂˇW E lly. A note a GR entu you ev hank t a

So here it comes, with apologies for the been-there-done-that sound of the following disclaimer: less, in fact, is more. Less in the sense of fewer words to describe your idea. (Refer to â&#x20AC;&#x153;elevator version,â&#x20AC;? above.) Less in the sense of less ambitiously framed, but not one speck less ambitious in its intellectual rigor and its craft and clarity and intent: so if youâ&#x20AC;&#x2122;re looking at the big implicaUJPOT PG UIF CJH XPSME PG CJH QVCMJD TQBDF BOE UIF CJH VOEFmOFE audiences that inhabit it â&#x20AC;&#x201D; well, maybe you want to start with TPNFUIJOH NPSF TQFDJmD BT B NPEVMF UIBU DBO CF EFmOFE BOE then scaled, torqued, re-examined but that originates as a more TQFDJmD BOE DPOUSPMMFE PSHBOJTN -FTT XJUI SFHBSE UP MFTT immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and go from there. Thereâ&#x20AC;&#x2122;s plenty of time to get complicated later. With structure comes freedom. And freedom, letâ&#x20AC;&#x2122;s not forget, is what education is all about. It is a great time to be a student. Go out and make great things, things that help us, inform us, enlighten and change and impact the world in millions of meaningful and glorious ways. Your education will not end the day you graduate: on the contrary, what youâ&#x20AC;&#x2122;re doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain. So hereâ&#x20AC;&#x2122;s what you do: never stop thinking. Never stop asking questions. Never, never stop reading, looking, imagining what else can be done. And donâ&#x20AC;&#x2122;t be afraid to start small. Youâ&#x20AC;&#x2122;ll get there, eventually. And when you do? Send somebody a thank you note.

Start simply and go from there

FINAL

e g n a h c in

s. way s u lorio g d l an u f g n ni mea

er \Zmmall ts, s m \hfieb ^ r fon fewe f^ mh ` paZm , ff l mb ss stu mr h_ k`^m% b e great in ns: le ie^g ak rld hm _h entio Ma^k^ l % e^m l g t and m t the wo the r ter v u c te in ma^k^' k^^]hf t. Go o d impa gies fo ss in ia d khf :g] _ studen ge an me polo ore. Le ove.) _ a im h ' h s n les % Zg] ` ^]hf e a d cha es, wit ct, is m n,â&#x20AC;? ab b to to m rd an io _k^ ier fa rega mZk m lbf \hf^l at time lighten ere it co less, in tor vers h with L k^ gre en va r: Less llbhgl' lmkn\mn It is a rm us, ys. So claime to â&#x20AC;&#x153;ele t. a a is r k^ fo ^qi m^k' Pbm ll abou us, in rious w wing d . (Refe a a o lp Z ^] e ation is that he l and glo the foll our ide f y s c edu s, thing aningfu ound o escribe s e g thin ns of m ne-that rds to d o o o milli -there-d wer w fe n bee ense of s the

`^m ^ mh _ mbf ith nd gmr h ie^ later. Wdom. A l ^ Ma^k licated es free `^m% bl p k It com ture com l ghm _h about. t. struc hf% e^m on is all studen s, a ] _k^^ educati e to be at thing t , e wha reat tim ake gr form us g m is a ut and lp us, in and f e e o Go s that h chang illions o s. d g m way e thin hten an rld in o ious enlig ct the w nd glor ot end th a imp ingful a n will n the n o n bl mea educati uate: o ]hbg` d ^ r You ou gra m rhn k , and y Z n day Zk r% pa to lear w to mk \hg ing how and ho at , n lear to think ideas th in. So i a how lize the our br ^o^k lmh y g a visu late in hn ]h3 ldbg` o r Z c m i i r mh aZ ^k lmh pe l p o^k l o a^k^ bg`' G^ o^k% g^ gining ^ a d mabg mbhgl' G ing, im e. And k ' n l jn^ ing, loo be do k m lfZee n read else ca b] mh lmZ mnZeer' t Z g wha [^ Z_k k^% ^o^ end m ^ ]hg e `^m ma u do? S u note. o o e Rhn when y thank y And body a e som

FINAL

ays. w s u orio l g l and u f g anin e m in

Focus

ma^k^ l ie^gmr h_ mbf^ mh get complicated later.

FINAL

Less with regard to less immediate interventions: less stuff, fewer fonts, smaller expressions. Start simply, and JR IURP WKHUH 7KHUHÂˇV SOHQW\ RI WLPH WR get complicated later. Your education will not end the day you graduate: on WKH FRQWUDU\ ZKDW \RXÂˇUH doing is learning how to learn, and how to think, and how to visualize the ideas that percolate in your brain.

BUSY

NEVER STOP THINKING.

Project 4 Understanding Type Classifications/ Research and Design You will be conducting research on typographic classification and using this content to create a poster that communicates the essence of this particular classification. In my case, Transitional Type.

THUMBNAILS

A A A

FIRST DRAFTS

d ante

Bb Serif

n etwee ast b tterstroke contr le High and thin thick

tly sl

h Slig

nsid t is coRoi or wha ted ain du e was yl crea es, he Rom This st t from . T gam ard odd). in 1692 differen ment, bo l y en (D iona age 1] Royale , mainl Enlight own as ucat to kn m ie to tal fo of of ed VI [i imer only ience used Age zon aker Louis X e Impr onally of the t comm of Sc but the Hori y am iti th , r for trad result is mos cadem stress than in eon, ce fo Jaug typefa is XIV ety was direct Roi ch A vertical nced . After ues e Lou e soci was a ain du e Fren a Jacq al styl onou g type ter, in by ve , s th yl pr om ha ed hi 1702 ition sion Old St 4]. T The R t up by rally ore overin ars la ed. is m nt sc ne ye se s. ance Trans mmis the mage ition mittee faces ge contrast fore di . Seven was inve om [i In Fr e first was co trad m th t nt fr rms pe s be 51 ered Roman differe letterfo ance to of a co style ty weigh ur year out 17 typeface rt e al ab en g’s sist ally The for fo g in askervill Kin amatic ndwritt e of re n was pa nsition stroke. aphy intin B dr st ha an ag ugeo ypTra rved lligr ted pr , the Ja ific T ca pa cu as 57 e e. w ar a th hich 17 of ught e st Typ ient w an’s ris Sc an axis rville ta ion. H ss Pa ndje ke Gra p The es have 3]. Bas sole pa s im lo e deve n somet e [imag was hi ca aphy Styl Old , typogr that

rif ot se

Tra n

sitio

nal

Bas est. 16 kerv 92 ille

Hori

1234

5678

Bb Hig h thic contra k an s d th t betw ee in le tter n stro ke

zonta

l foo

t seri

ille

nal

Tra n

In Fr a m ance 17 ak gam er of ed02, Jacq es, the crea ucatio ues Jaug fir na te for L st Tra d wha l boar eon, ns t d The ouis XV itional is cons id Rom Romain I [imag style type ered e Lou an was du Roi 1] (Dod face is co Roy XIV fo mmis or King’ d). sion ale in s r th dram e Im ed by 16 Old atically 92. Thi primer s ie used Style so different style w as ci past to, mai ety was from th nl [imaghandwri y diffe traditi e on re of th e 4]. T tten lett nt from ally er hi e s was form the A whi s ch ge of a trad was an Enlight direct iti re mos ons. T age of enmen sult t, t he R re jean comm omai sistance on ’s com Type. ly know n du R to Ja m Aca ittee se ugeon n as G oi is de ra The my of t up by was pa ndrt of th Pa Sc e tiona ris Sc ience Fren a have l style ty ientific to deve ch T lo som a vertic pefaces ypTrans p et al curv imes ha stress generally ied st ve an , but is m the ax or roke Styl e pron . The w is of a can e [im ou ei nced ght co calli gr age th disc aphy fo 3]. Bas an in ntrast kerv ov O raph ering r four ille ta ld ye ty star y was hi pe. Afte ars be ught te fo Seve d printins sole pa r that, re ty Basken years g in ab ssion. H pogou e rvill later, e type in 17 t 1751 . 57 face was , the inve nted .

In Fr cons ance 17 id Rom ered th 02, Jacq ue dram an was e first T s Jaug co from atically mmiss ransition eon, a m which the past different ioned by al style aker of as G was an handw from th Louis typeface educatio X ritte ra age nd Scie n le e Old St IV for for Lou nal boar of tte nc jean th vert e to de ’s Type. resistanc rfor m yle soci e Impr is XVI. d games ic s.T et mor al stress velop T Jaugeo e to trad his w y was imerie The Rom , create Roy n e trad as a dw ain al obliq pronou , but th he Paris was pa itions. iti The direct re onally e in 16 du Roi hat is rt of nced e can Scie ue.. 92 Rom used sult nt or a co so than ifi to m . This st King’ in O metimes c Type mmitt ain du of the s ainl A ee se ld St Tra R have y di yle was ns t up oi is ge of yle [i ffe mag an axis itional st by th most co Enlight rent of a e 3] e Fr enm yle mm . Se rifs curved rtypefac ench Aca only kn ent, are brac stroke. es gene demy own The kete of rally d an w d he eight co have a ad se ntra rifs are st is

Serif

Bas kerv

sitio

Bas

kerv

nesat. l

ille

169 2

est.1 692

Slig

htly

slan

ted

High contrast between thick and thin letterstroke

Serif Slightly slanted

Horizontal foot serif

A A A

REVISIONS

l Transitiona est.1692 Baskerville

In France 1702, Jacques Jaugeon, a maker of educational board games, created what is considered the first Transitional style typeface for Louis XVI [image 1] (Dodd). The Romain du Roi or King’s Roman was commissioned by Louis XIV for the Imprimerie Royale in 1692. This style was dramatically different from the Old Style society was traditionally used to, mainly different from the past handwritten letterforms [image 4]. This was a direct result of the Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi is most commonly known as Grandjean’s Type. Jaugeon was part of a committee set up by the French Academy of Science to develop The Paris Scientific TypTransitional style typefaces generally have a vertical stress, but the can sometimes have an axis of a curved stroke. The weight contrast is more pronounced than in Old Style [image 3]. Baskerville taught calligraphy for four years before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven years later, in 1757, the Baskerville typeface was invented.

Baskerville

Transitional

est.

High contrast between thick and thin letterstroke

Serif Slightly slanted

Horizontal foot serif

High contrast between thick and thin letterstroke

Serif Slightly slanted

Horizontal foot serif

Transitional

High contrast between thick and thin letterstroke

Serif Slightly slanted

Horizontal foot serif

est.1692

FINAL

High contrast between thick and thin letterstroke

Serif Slightly slanted

Horizontal foot serif

Transitional

est.1702

In France 1702, Jacques Jaugeon, a maker of educational board games, created what is considered the first Transitional style typeface for Louis XVI. The Romain du Roi or Kingâ&#x20AC;&#x2122;s Roman was commissioned by Louis XIV for the Imprimerie Royale in 1692. This style was dramatically different from the Old Style society was traditionally used to, mainly different from the past handwritten letterforms. This was a direct result of the Age of Enlightenment, which was an age of resistance to traditions. The Romain du Roi is most commonly known as Grandjeanâ&#x20AC;&#x2122;s Type. Transitional style typefaces have high contrast between thick and thin strokes. The serifs are slightly slanted with a horizontal foot serif. The weight contrast is more pronounced than in Old Style. John Baskerville taught calligraphy for four years before discovering type. After that, typography was his sole passion. He started printing in about 1751. Seven years later, in 1757, the Baskerville typeface was invented.