SPONSORED REPORT
A Whole New Experience in
HOME FURNISHINGS
Discover an eclectic, fun, new Jordans Home
W
hen it comes to distinguishing Jordans Home from the Jordans Interiors products we know and love, David de Lusignan has a simple answer: “It’s our fun line,” describes the Director of Sales and Merchandising for the British Columbiabased home furnishings brand. Jordans Home recently celebrated the grand opening of their new Richmond flagship location. “People were blown away,” says de Lusignan, who explains that the stunning 22,000-square-foot showroom is ultimately a total home store. “We carry everything from unique hand-blown glass, wonderful accessories and perfect gifts, to full dining rooms and bedrooms,” he explains. “It’s a complete departure from Jordans Interiors with all unique product lines, including a lot of trendy reclaimed wood products and live edge cocktail tables that have been designed and made for us specifically.” A relaxed vibe and lower price point aren’t the only features winning over customers. “The location really Created by the Western Living advertising department in partnership with Jordans Home
couldn’t be better,” says de Lusignan. “It’s right in front of IKEA which means lots of parking and accessibility.” The new storefront in the heart of Richmond’s furniture district is the third Jordans Home location, preceded by a Langford branch on Vancouver Island and a gallery within the Coquitlam Jordans Interiors showroom. de Lusignan’s team were thrilled about the success of this spring’s grand opening event. Emphasis on the experience is evident in the Jordans Home layout, designed to accommodate celebrity chefs and charity events with an entertainment area, elaborate demonstration kitchen and even a patio furniture section decorated with full-sized trees. “Jordans Home believes in selling things that we can be proud of,” explains de Lusignan, sharing the stories of two Mexican design firms, Chava Glass and Mexa, whose philanthropic business approaches have employed hundreds in the Guadalajara area. “These are North American companies who have changed peoples’ lives,” he says. “That’s what Jordans Home is all about.”