She Gets Around
16 | TWIST
MARISSA AND ADAM GOLDSTEIN BRING A SUSTAINABLE, FAIR-TRADE FAMILY-FOCUSED VISION TO LIFE BY KATJA GASKELL • GLOBETOTTING.COM
Anyone who loves to travel knowns how transformative a trip can be. But not all of us translate that passion for seeing new places with starting a new business. Rafi Nova is a fair trade and sustainable fashion brand – and the fifth child – of husband and wife team Marissa and Adam Goldstein. The company was conceived in May 2019 and is named after their four children: Raya, Efi, Noa and Eyva. Marissa and Adam had experience working and manufacturing in Vietnam for other brands but wanted to create products that met the ever-changing needs of families while serving and connecting communities. They launched Rafi Nova in mid-February 2020 to bring their own sustainable, fair-trade family-focused vision to life. The company’s initial focus was to create products including backpacks, pouches and diaper mats. However, owing to the global pandemic, they pivoted quickly to producing masks as well. At Twist, we love the story behind Rafi Nova and so we asked Marissa to answer some questions about the company, her family, living and working overseas and the inspiration behind Rafi Nova.