important launch” of the year. To this end, Cartier engaged filmmaker Sofia Coppola, a longtime friend of the Maison—she famously bought herself a Tank after completing the film Marie Antoinette—to create a 60-second short about the new collection. According to Mr. Carrez, Ms. Coppola “has always resonated with the spirit of Cartier as an icon of style, taste and elegance.” Sized at 22mm and 27mm, the new Panthère uses a quartz movement and is available in pink gold, yellow gold, steel, and steel and gold. Showing no signs of slowing down, Cartier released an all-new version of the Santos de Cartier watch this year. Originally designed in 1904 for Brazilian aviator Alberto Santos-Dumont after he complained about the difficulties of using a pocket watch while flying, the Santos became part of Cartier’s product line in 1978. It was a huge success, even appearing on the wrist of Michael Douglas in his Oscar-winning turn as Gordon Gekko in the 1987 movie Wall Street. The Santos de Cartier collection has been updated with new iterations, while maintaining the same square shape and eight screws on the bezel of the original models, and with an 1847 MC automatic caliber movement. The new watches feature an innovative QuickSwitch system in order easily to change between bracelet and leather straps, as well as SmartLink selffitting technology that allows wearers to adjust the length of the metal bracelet themselves. To commemorate the line’s 100th anniversary, Cartier has also issued redesigns of its iconic Tank collection: the Américaine last year and the Cintrée this year. The epitome of style and grace, the Tank was Jackie Kennedy’s watch of choice. Offered in steel for the first time, the Américaine comes in small (34.8mm x 19mm) with a quartz movement as well as medium (41.6mm x 22.6mm) and large (45.1mm x 22.6mm), both with an automatic movement. The Cintrée, the Américaine’s inspiration and a favorite of Fred Astaire, is a manual-wind watch with in-house caliber 8971-MC movement. It has a curved case that’s a little longer and slimmer than the Américaine, and is available in pink gold, yellow gold and limited edition platinum with black, light champagne and gray dials, respectively.
Sofia Coppola, Jacqueline Kennedy Onassis and Fred Astaire are all pictured wearing their favored Cartier Tank timepieces. Pictured left to right are three current models of Cartier timepiece: Panthère de Cartier in 18K pink gold and steel, bezel set with brilliant-cut diamonds, the new Tank Cintrée in yellow gold with a golden dial and brown alligator strap, Tank Française in steel case set with 26 brilliant-cut diamonds.
For more than a century, Cartier has furnished the world’s elite with innovative, elegantly designed wristwatches. The brand continues to dazzle not only with its continuing commitment to quality and style, but with its imagination and boundless energy to reinterpret, redesign and reinvent. There is more than just a little magic in that red box.
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10/23/18 3:49 PM