Wageningen World 02 2023 (in English)

Cut pesticide use, but how?

The European Commission wants to halve pesticide use by 2030. On paper, a lot of progress can be booked through smart innovation, and yet change is often slower than hoped.

Successful green innovation requires knowledge of plant cultivation, behavioural science, technology and ecology.

‘We want much more of an idea of how farmers think.’

TEXT ARNO VAN ’T HOOG ILLUSTRATION RHONALD BLOMMESTIJN