GR.604 Visual Standards Guide SEGA

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Visual Standards Guide



VISUAL STANDARDS GUIDE The Visual Standards book takes all of the previous work and research that we have created and sets a standard for consistency. It also establishes future expansions which allows for the brand to continue growing.


TABLE CONTEN OFCONT BLE OF CONTEN


OF NTS TAB TENTS T F NTS 6

12

24

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OVERVIEW

IDENTITY STANDARDS BRAND STANDARDS

THE NEW BRAND

SEGA

5


Always Strive for Improvement

6


MISSION STATEMENT

Objective

Gaming has become fairly popular in the last decade, and it has attracted new interest. Gaming has the ability to “level up� our quality of life in many aspects. SEGA can make gaming a better experience for players without having to focus on the actual games. SEGA will continue to build on what goals and ambitions they have.

To push individuals to reach outside of their comfort zone and towards the goals and achievements that they have always striven towards.

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IDENTIT STANDA IDENTIT DARDS STANDA


identity standards

TY ARD TY STAN IDENTIT ARDS 6

12

24

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OVERVIEW

IDENTITY STANDARDS BRAND STANDARDS

THE NEW BRAND

SEGA

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THE NEW LOGO

improvement community & tenacity. Inner

Outer

The new logo brings together the three main focus points that the brand represents, while focusing on the self improvement.

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logo Anatomy

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Logo Anatomy is an in-depth look into the logo and its corresponding elements. The symbol and the wordmark feature similar angles. This keeps both the symbol and the word mark consistent when paired up. They also have a variation of curved and edged corners.


Logo Anatomy is an in-depth look into the logo and its corresponding elements. The symbol and the wordmark feature similar angles. This keeps both the symbol and the word mark consistent when paired up. They also have a variation of curved and edged corners.

Details of symbol

Details of mark

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clear space

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The X height of the logo comes from the center piece. The length and width of the center steps in the logo. The X represent the space that the logo needs, in order to be clearly placed in a layout.


These are the three different areas which must be clear of content for the logo to be properly represented. The spaces around the mark are of one X. While between the symbol and the word mark the space should be .5 X.

.5

.5

.5

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SIZING CHART

The sizing chart sets the standard for how the logo should be presented for the different sizes for optimal understanding of the logo, without sacrificing readability. The height refers to the symbol when combined. The “2nd� mark refers to the variation of the logo. This has been done so that the logo may retain legibility and form in lower sizes.

Vertical

1 inch Height +

.75 inches Height

.50 inches

2nd

Height

.25 inches

DO NOT PRINT THIS SIZE

Height

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Wordmark


Horizontal

Symbol

When using horizontal logo, you can resize the wordmark as the size decreases for legibility purposes. Be sure to still follow clear space rules. You may resize the wordmark to line up to the following elements.

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INCORRECT USES

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Incorrect uses highlights the ways that the logo may not be modified or altered into. This is done for consistency and value purposes. Any changes to the mark must be done with the guidelines in mind.


Some of these incorrect uses include: scale, color change, removal of elements, rotation of logo, elements blocking logo, foreground and logo are similar shades or vibrating, gradients, drop shadow or stretching. When making changes to the mark be sure to refer to the proper guidelines.

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BRAND DARDS BRAND STAND BRAND


identity standards

STAN6

12

24

OVERVIEW

IDENTITY STANDARDS BRAND STANDARDS

ARDS 30

THE NEW BRAND

SEGA

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Color Palette

1-Color

The color palette allows us to focus on which situations the logo may be represented in.

Black & White

White & Black 80%

65%

50%

24

Use the white logo on up to 50% black.


The three colors in the logo represent a positive and active forward and upward movement, with a positive outlook ahead. The 3-Color logo may be used when multiple color possibilities are available. Pantone colors are matched on the Formula Guide Uncoated. Spot Color Ink on Uncoated Paper.

3-Color

C: 0

M: 0

Y: 0

K: 100

PMS: 617 U C: 30

M: 30

PMS: 3565 U Y: 65

K: 0

C: 0

M: 65

PMS: 2427 U Y: K: 100 0

C: 70

M: 35

Y: K: 100 20

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General TYPOGRAPHY

TURNPIKE

Typography usage will help anyone determine what to use and when. This is some of the typography that goes along with the brand.

Turnpike has been used for headers and decorative uses. For decorative you may use the type as a stroke. Using the stroke as a thin line enhances the visual effect.

ABCDEF NOPQRS 1234567 ABCDEF NOPQRS 1234567

Regular

Stroke

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LOgo TYPOGRAPHY

The logo word mark was based on Geom, with slight modifications made to better suit the symbol.

GEOM

ABCDEFG FGHIJKLM NOPQRST STUVWXYZ 1234567 7890 FGHIJKLM ABCDEFG ABCDEFG STUVWXYZ ABCDEFG 7890 Regular

Light

SemiBold

Bold

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Stationery system

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The sample stationery system for the new SEGA brand. The stationery takes into consideration all of the system rules.


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THE NE BRAND BRAND BRAND BRAND


identity standards

EW THE NE THE NE THE NE 6

12

24

32

OVERVIEW

IDENTITY STANDARDS BRAND STANDARDS

THE NEW BRAND

SEGA

31


THE NEW BRAND

The New Brand explores possible areas the new SEGA brand could develop into. The three main point of development for the brand were connect/learn/experience. These three main points helped guide a narrative for the possible solutions.

CONNECT

EN-1

SV-3 EV-3 SV-2 CO-1 EX-3

PR-3 CO-2 EN-3 SV-4

E C N IE R E XP E

SV-1

EV-1 PR-2 EX-2 PR-1 EX-1 EV-2

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LE A R N

EN-2

Connect

Experience

Learn

SEGA ZONE CO-UP PAIRED UP SEGA MAGAZINE SHOW UP REACH OUT INSPIRE PROGRESS BUCKET LIST

STUDIO RENT EXPERIENCE FAIR SEGA JOURNEY PUSH YOURSELF PERSONAL MOTIVATOR

SEGA LIBRARY EQUIP YOURSELF TRACK YOURSELF KNOW YOURSELF KNOWLEDGE UP


Environment

Service

Product

EN-1

SV-1

PR-1

SEGA ZONE

PERSONAL MOTIVATOR

EQUIP YOURSELF

EN-2

SV-2

PR-2

STUDIO RENT

COUP

TRACK YOURSELF

EN-3

SV-3

PR-3

SEGA LIBRARY

PAIRED UP

SEGA MAGAZINE

SV-4

KNOWLEDGE UP

Event

Co-Brand Opportunity

Experience

EV-1

CO-1

EX-1

EXPERIENCE FAIR

REACH OUT

PUSH YOURSELF

EV-2

CO-2

EX-2

SEGA JOURNEY

INSPIRE PROGRESS

KNOW YOURSELF

EV-3

EX-3

SHOW UP

BUCKET LIST

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THE NEW BRAND

The New Brand explores possible areas the new SEGA brand could develop into.

EN-1

SV-1

PR-1

Environment

Service

Product

SEGA ZONE

PERSONAL MOTIVATOR

EQUIP YOURSELF

A place where people can explore

Push yourself with a motivator that

Get people started with the things

their limits and grow with other like

will always be around when you

they need to grow.

minded people.

most need. DESCRIPTION:

DESCRIPTION:

DESCRIPTION:

The SEGA facility is a place where people go to learn about their personal limits. Giving a space where individuals have the greatest freedom to explore their different needs. With people from all kinds of levels and experiences sharing their knowledge.

With personal motivator people have the ability to explore in their own time, without needing to show up to an environment. Having the ability to learn individually without the stress of others.

MISSION: SEGA Zone reinforces our mission of leveling you up by giving you a space where you can explore your limits.

The stresses of starting anew lie in the starting costs of owning new equipment. They usually hinder people from exploring different interests. With this they will be able to rent the equipment they need to explore and improve.

MISSION:

MISSION:

Personal Motivator reinforces our mission of leveling

Equip Yourself reinforces our mission of leveling

you up by giving you a constant motivation factor

you up by giving you the tools you need to be able

which will keep you in the right mindset at all times.

to grow. Tools are a basic necessity, and something

Sometimes people just need a nudge in the

that keeps people from being able to improve.

right direction. Similar: TC rental, Cresco, Home Depot

Similar: Noisebridge, Metalab, Fab Lab. Differs: SEGA facility is specialized for group interactivity to give the user a feel for what they will be experiencing with a group of similarly focused people.

Similar: Personal Trainers, fitness trainers, teachers. Differs: Personalization allows you to manage the way you want to be motivated whether someone yell at you over the phone or in person, this is a personalized service. This service changes from user to user depending on their needs.

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Differs: Equipment kits focused on the skillset of the individual, comes with instructions and exercises and improvement.


EV-1

CO-1

EN-2

Event

Co-Brand Opportunity

Environment

EXPERIENCE FAIR

REACH OUT

STUDIO RENT

Getting first-hand experience of

Get to know people that have taken

Giving people a place to personally

interests with the opportunity to

it to the highest level and see what it

explore themselves.

meet experts in the field.

takes to exceed expectations. DESCRIPTION:

Studios will be spread out around the city and people will have the opportunity to experience their hobbies will their chosen equipment.

DESCRIPTION:

DESCRIPTION:

Experience fair is similar to a career fair but with short intervals of workshops so that people are able to explore the different activities they might be interested in.

SEGA will give you the opportunity to partner up with several brands to have a greater reach within the professional world. MISSION:

MISSION:

MISSION:

Reach Out reinforces our mission of leveling you up

Studio Rent reinforces our mission of leveling you up

by setting you up with goals can be achieved. When

by giving you a space designed around your needs

you give people a schedule they become set up

which can be the next step for you to improve.

for success, and talking to someone that has been

Whether it be peace, chaos or anywhere in between.

Experience Fair reinforces our mission of leveling you up by giving you an opportunity to find new interests that can help you learn insights and new perspectives on life and your ability to grow.

through the same stage will set you up for success. This also makes it easier for people to connect it to the real world and can then see how they might fit in

Similar: Career Fairs

that landscape.

on experience while searching for their new interest.

Differs: Studios can be set up and personalized to the needs of the individual, giving them

Differs: More focused on the experience rather than promotion. Giving the user a hands

Similar: Air Bnb, zillow.

Similar: Internships, Student Exchange

greater freedom to select what they need.

Differs: Reach Out is a one on one opportunity with people that have taken it to the next level. Get to know how people have achieved new levels of success.

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THE NEW BRAND EX-1

EX-2

PR-2

Experience

Experience

Product

PUSH YOURSELF

KNOW YOURSELF

TRACK YOURSELF

This experience will allow you

Take the time to reflect, and share.

Track your progress and growth.

DESCRIPTION:

DESCRIPTION:

to push yourself and exceed your own limits. DESCRIPTION:

Push yourself is a camp that involves like minded individuals with one goal in mind. Reach the next level with this experience.Partake in a camplike retreat to improve your mindset and skills.

Reflection is an important step in development and growth. Taking the time to step back and actually understand yourself and your situation is difficult. MISSION: Know Yourself reinforces our mission of leveling you up by allowing you to reflect and to take a step back and note all of the things that have shaped you.

MISSION: Push Yourself reinforces our mission of leveling you up by giving you the opportunity of meeting like

It allows you to to learn from your experiences by

together and stay in the same mindset.

Differs: Push Yourself is a hard hitting engagement that will only allow users to enroll once they have signed the correct paperwork. ~

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by actively showing visible growth to motivate you to continue to strive for your goals. Photographing and viewing previous stages will set them up for continuous success.

Similar: Fitbit, CoachMe, Strides. Similar: AA, School of life, Differs: This allows the individual to set up reflective time on their own accord.

Similar: BootCamp, Gyms,

MISSION: Track Yourself reinforces our mission of leveling up

looking in the past.

minded individuals that can aid you and push you to level up together. Acting together can push us to act

Seeing an active meter can help you judge your progress and can act as a motivator for success.

Differs: Set your own level up routine, and become your best self. Allows users to view, compete and complete challenges with other users to compare and motivate.


EX-3

SV-2

EV-2

Experience

Service

Event

BUCKET LIST

COUP

SEGA JOURNEY

Get on your on your own next level

Level Up together.

Take time off from the usual routine.

and help others in their own experience.

DESCRIPTION:

Accomplish your bucket list with us. Bucket lists are rewarding and fun.

Get paired up with other people of similar interests and experience so that you can learn and level up together at your desired paces.

MISSION:

MISSION:

Bucket List reinforces our mission of leveling you

CO-UP reinforces our mission of leveling you up

up by giving you the experience of a lifetime. Bucket

by pairing people together so that they may learn

lists are often things people dream of being able to

together because it can become a motivating factor

do, and this experience will be life changing.

and it can also be more fun.

DESCRIPTION:

DESCRIPTION:

Set a number of days you wish to take off and partake in activities outside your usual comfort zone. MISSION: SEGA Journey reinforces our mission of leveling you up by giving you a time off from the usual hard work. We often neglect time off when wanting to improve, this event will give you time off your main interests in order to improve other aspects that have been lacking.

Similar: Bucket List,

Similar: Workshop classes,

Differs: This experience differs from the normal,

Differs: Co-Up focuses on working together to

because it engages the helper and the helpee.

improve. Sticking together to keep the

Allowing people to be on both sides of the expe-

motivation going.

rience and share the joy.

Similar: Summer Camps, PackUpGo, Differs: Time off can be customized or left to a specialist to decide what you will be doing for the alloted time.

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THE NEW BRAND SV-3

SV-4

EN-3

Service

Service

Environment

PAIRED UP

KNOWLEDGE UP

SEGA LIBRARY

Find the person for you.

Improve through visual experience.

Train your mind.

DESCRIPTION:

Level up your dating experience. Find the partner you have been hoping for in your life. Finding someone for you isnt easy but a perfect partner can make you better version of yourself.

DESCRIPTION:

A visual experience to make learning a better experience, allowing the user to control the time and place where they wish to improve. MISSION: Knowledge up reinforces our mission of leveling you up by giving you the opportunity to learn through a visual experience. Level up with a more individually

MISSION: Paired Up reinforces our mission of leveling you

focused experienced centered on you.

DESCRIPTION:

Open your mind with knowledge of other striving individuals. MISSION: SEGA Library reinforces our mission of leveling you up by giving the you a space to learn from the experience of others. Learning to keep an open mind and experiencing other perspectives will make improving easier.

up by helping you find a meaningful relationship. Meeting a meaningful partner can change you and influence your life for the better. This service will

Similar: Skillshare, Linda

help you find a meaningful relationship that can

Differs: This service allows users and creators to

further yourself.

have more interaction. Having the ability to give the users an easier time to improve.

Similar: Tinder, Bumble Differs: Paired Up makes the dating experience less frustrating, by giving users a different experience. Get set on a blind date with people with similar interests.

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Similar: Public libraries, Barnes & Nobles Differs: This library allows individuals to represent their path of success to motivate others.


EV-3

CO-2

PR-3

Event

Co-Brand Opportunity

Product

SHOW UP

INSPIRE PROGRESS

SEGA MAGAZINE

Show off your improvements with

Share your process and inspire.

A magazine that promotes up and

the community.

coming members and lifts them up DESCRIPTION:

DESCRIPTION:

A once a year event that brings together the SEGA community to show off their progress to others. Focusing on the individuals and bringing the community together for a fun experience. MISSION: Show up reinforces our mission of leveling you up by

Share the way you have improved with images and descriptions, or any way you like. The freedom is yours to share. MISSION: Inspire Progress reinforces our mission of leveling you up by giving you a voice that allows you to inspire upcoming individuals and share how you

MISSION: Similar: Tumblr, Blogs, Instagram Differs: This was created solely for the purpose

Similar: SXSW, PAX. Differs: This Event/Festival will bring people

DESCRIPTION:

A magazine that promotes all the upcoming and improvements made by individuals. A platform that allows them to share what they want with the community in terms of their progress and story leveling up.

have leveled up.

promoting the community and bringing it together in one big positive event.

for the community to see.

of sharing and motivating others, while being

SEGA magazine reinforces our mission of leveling you up by promoting individuals which will not only keep you motivated but you will also be able to share your own story and progress with the world.

able to share knowledge.

together from different parts of the world to

Similar: Magazines, Newsletters

commemorate their yearly success in improve-

Differs: Gives people an insight on how they are

ment. The stages will feature different people . They will be able to show what they have done and how they have improved

progressing and continuing to challenge themselves through time.

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COUP

CO-2

Service

Level Up together. DESCRIPTION:

Get paired up with other people of similar interests and experience so that you can learn and level up together at your desired paces. MISSION: CO-UP reinforces our mission of leveling you up by pairing people together so that they may learn together because it can become a motivating factor and it can also be more fun.

Similar: Workshop classes, Differs: Co-Up focuses on working together to improve. Sticking together to keep the motivation going.

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SEGA JOURNEY

EV-2

Service

Take time off from the usual routine. DESCRIPTION:

Set a number of days you wish to take off and partake in activities outside your usual comfort zone. MISSION: SEGA Journey reinforces our mission of leveling you up by giving you a time off from the usual hard work. We often neglect time off when wanting to improve, this event will give you time off your main interests in order to improve other aspects that have been lacking.

Similar: Summer Camps, PackUpGo, Differs: Time off can be customized or left to a specialist to decide what you will be doing for the alloted time.

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SEGA LIBRARY

EN-3

Environment

Train your mind. DESCRIPTION:

Open your mind with knowledge of other striving individuals. MISSION: SEGA Library reinforces our mission of leveling you up by giving the you a space to learn from the experience of others. Learning to keep an open mind and experiencing other perspectives will make improving easier.

Similar: Public libraries, Barnes & Nobles Differs: This library allows individuals to represent their path of success to motivate others.

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53


54


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KNOW YOURSELF

EX-2

Experience

Take the time to reflect, and share. DESCRIPTION:

Reflection is an important step in development and growth. Taking the time to step back and actually understand yourself and your situation is difficult. MISSION: Know Yourself reinforces our mission of leveling you up by allowing you to reflect and to take a step back to note all of the experiences that have shaped you. It allows you to to learn from your experiences by looking in the past.

Similar: AA, School of life Differs: This allows the individual to set up reflective time on their own accord, whether its group or alone. The individual may do this when taking part of other creative activities, and must log their progress. The activity may take any shape as long as they are actively reflective.

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Inner self reflection is something that many people like to avoid because they are worried about what they could find, but you need to know who you are deep inside. There is a part of you that no other person knows, except for you. In order to know who you are and who you want to show the world, you have to look inside yourself and ask “who am I?�

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BUCKET LIST

EX-3

Experience

Get on your on your own next level and help others in their own experience. DESCRIPTION:

Accomplish your bucket list with us. Bucket lists are rewarding and fun. MISSION: Bucket List reinforces our mission of leveling you up by giving you the experience of a lifetime. Bucket lists are often things people dream of being able to do, and this experience will be life changing.

Similar: Bucket List, Wish. Differs: This experience differs from the normal, because it engages the helper and the helpee. Allowing people to be on both sides of the experience and share the joy.

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“Get action. Do things. Be sane. Don’t fritter away your time. Create, Act, Take a place whenever you are and be somebody. Get action.” —Theodore Roosevelt

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SEga ZONE

EN-1

Environment

A place where people can explore their limits and grow with other like minded people. DESCRIPTION:

The SEGA Zone is a place where people go to learn about their personal limits. Giving a space where individuals have the greatest freedom to explore their different needs. With people from all kinds of levels and experiences sharing their knowledge. MISSION: SEGA Zone reinforces our mission of leveling you up by giving you a space where you can explore your limits.

Similar: Noisebridge, Metalab, Fab Lab. Differs: SEGA facility is specialized for group interactivity to give the user a feel for what they will be experiencing with a group of similarly focused people.

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65


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“Get action. Do things. Be sane. Don’t fritter away your time. Create, Act, Take a place whenever you are and be somebody. Get action.” —Theodore Roosevelt

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PAIRED UP

SV-3

Service

Find the person for you. DESCRIPTION:

Level up your dating experience. Find the partner you have been hoping for in your life. Finding someone for you isnt easy but a perfect partner can make you better version of yourself. MISSION: Paired up reinforces our mission of leveling you up by helping you find a meaningful relationship. Meeting a meaningful partner can change you and influence your life for the better. This service will help you find a meaningful relationship that can further yourself.

Similar: Tinder, Bumble Differs: Paired up makes the dating experience less frustrating, by giving users a different experience.

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“Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.” —Lao Tzu

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PUSH YOURSELF

EX-1

Experience

This experience will allow you to push yourself and exceed your own limits. DESCRIPTION:

Push yourself is a camp that involves like minded individuals with one goal in mind. Reach the next level with this experience. Partake in a camplike retreat to improve your mindset and skills. MISSION: Push Yourself reinforces our mission of leveling you up by giving you the opportunity of meeting like minded individuals that can aid you and push you to level up together. Acting together can push us to act together and stay in the same mindset.

Similar: BootCamp, Gyms, Differs: Push Yourself is a hard hitting engagement that will only allow users to enroll once they have signed the correct paperwork. ~

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“Limits like fears are often just an illusion.” —Michael Jordan

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KNOWLEDGE UP

SV-4

Service

Improve through visual experiences. DESCRIPTION:

A visual experience to make learning a better experience, allowing the user to control the time and place where they wish to improve. MISSION: Knowledge up reinforces our mission of leveling you up by giving you the opportunity to learn through a visual experience. Level up with a more individually focused experienced centered on you.

Similar: Skillshare, Linda Differs: This service allows users and creators to have more interaction. Having the ability to give the users an easier time to improve.

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“Knowledge is love and light and vision.” —Helen Keller

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DESIGNER:

Wagner Soares PHOTOGRAPHY:

Unsplash.com TYPOGRAPHY:

Geom, Turnpike, Neue Haas Unica DISCLAMER:

This is a student project and does not reflect any real changes made to the SEGA brand. This project has no affiliation with the SEGA brand. WEBSITE:

lvlup.space

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